Day of the Dead,

About the event

IllumiNaughty’s Day of the Dead is an event like no other. Say goodbye to bland, lifeless warehouse spaces and enter what can only be described as an alternate clubbing universe. Five huge music arenas transformed into horrifying nightmares, straight from the depths of hell. Walls, stages and ceilings adorned with visuals, decor, lighting, lasers, fire, pyrotechnics and special effects.

Circus performers, drummers, dancers, acrobats, stilt walkers and goblins running riot across the town. A huge fair ground, bustling market place and live art exhibitions running throughout the night. And to top it all off, a massive line up of UK and International artists spinning pumping Electro, Breaks, Drum & Bass, Psy-Trance, Progressive Trance, Progressive House, Bass, Hip Hop & Electro Swing from 8pm to 9am.

Why should you sponsor?

We are looking for like-minded brands, that are seeking to reach a highly engaged, discerning and creative audience, to sponsor our upcoming Halloween event. Last year IllumiNaughty was the only indoor festival to be shortlisted as ‘The UK’s Best Large Event’ in the Breakspoll Award alongside three internationally renowned outdoor, four-day festivals. After recently celebrating our 10^th birthday we are looking toward furthering Illuminaughty’s growth and development and we would greatly appreciate help. With such a massive following we can offer sponsors great exposure.

ILLUMINAUGHTY TOUCH POINTS

• 60,000 leaflets distributed throughout the Northwest and London
• 3,000 posters displayed in prime locations throughout the Northwest
• Local and National press coverage (The Telegraph, Manchester Evening News, City Life, Manchester’s Finest etc.)
• Average 2,000 website views per week (annual average)
• Average 8,000 website views per week (two weeks prior to event)
• Average 500 Facebook page visits per week (annual average)
• Average 2,500 Facebook page visits per day (two weeks prior to event)
• 5,000 event attendees
• 3,000 printed programs sold at the event
• Estimated 15,000 - 25,000 bar transactions

ILLUMINAUGHTY SOCIAL PROFILES & SUBSCRIBERS

• 50,000 active mailing list subscribers
• 24K Facebook Fans
• Average 8,000 Facebook event attendees
• 8K Twitter Followers
• 4.5K Instagram Followers

Kayleigh Harper

Founded by entrepreneurial university student, Lefteris Angelidis, and born out of a passion for creative design, performance and electronic music, IllumiNaughty launched its first experience focused, club night in Manchester, UK in 2006. Since its launch, IllumiNaughty has expanded to become the only event of its kind in the Northwest, offering all night, indoor festival events twice annually to a capacity of 5000 people. We also create SFX and artistic installations for other events, hosting stages at some of the largest electronic music festivals in the UK & Europe.

IllumiNaughty’s signature Indoor Festival’s provide a fully immersive clubbing experience through the use of music, visuals, décor, lighting, lasers, fire, pyrotechnics, special effects, circus performance, dance and live art. The prestigious and competitive costume competition is enthusiastically embraced by attendees, resulting in an explosion of colour, which further contributes to the overall visual experience.

IllumiNaughty coordinates and delivers unique and ground-breaking music events throughout the UK. We are an organisation which provides experience focused festivals attended by those looking for a fully immersive evening of entertainment. In doing so, we offer an inclusive platform to aspiring and established DJ’s, artists, craftspeople and traders, bringing together creative communities and local businesses of the Northwest and its surrounding areas.

Illuminaughty exists to redefine the clubbing experience using innovative design, mesmerizing visuals, artistic performers and a fusion of bass-heavy-beats. It is our aim to create an explosive experience of colour, characters, and creativity blurring the lines of fantasy and reality. We continually endeavour to push the boundaries of the conventional, blending music genres and transporting our audiences into weird, wacky and wonderful new worlds.

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