About the event
ZaZ Fest: Global Reach - Community Perspective
ZaZ Restaurant & Catering is proud to host our 2nd annual cultural Afro-Caribbean Festival, ZaZ Fest. This two-day festival brings together members of the Greater Boston metropolitan community to celebrate and honor the rich traditions of the Afro-Caribbean diaspora. Our focus is on highlighting Boston as a global destination for Africans, African Americans, and Afro-Caribbeans all over the planet. We want to connect that global audience to the rich community of small businesses in the Boston Metropolitan region, creating space for entrepreneurs to gain new customers, develop relationships, and celebrate the culture.
The Impact of ZaZ Fest On BIPOC Owned Businesses
ZaZ Fest is not just a celebration of Afro-Caribbean culture, but a platform to uplift small businesses and creatives within the Boston community. By providing a space for these individuals to showcase their talents and products, we hope to foster an environment of support and collaboration that benefits BIPOC founders in the Boston Community.
Day 1: Full Day Concert
The first day of ZaZ Fest will feature a full day concert, with live performances, vendor tents ( food tents, merchandise tents, bar tents).
Day 2: Family-Friendly Event
The second day brings a free event with a highlighted focus on celebrating the cuisine found across the diaspora, and fun games for families to enjoy, and support of local vendors and small businesses.
The ZaZ Foundation
The non-profit arm of the ZaZ brand - the ZaZ Foundation helps address food insecurity, and offers second-chance employment programs in the culinary industry. The foundation will be sponsoring this event.
Why should you sponsor?
Exposure to a diverse and engaged audience - ZaZ Fest brings together people from various communities and backgrounds to celebrate Afro-Caribbean culture through music, food, and art. Sponsors can leverage this diverse audience to build brand awareness and increase visibility.
Support for local businesses - ZaZ Fest highlights and supports local black-owned businesses in the New England community. Sponsors who invest in ZaZ Fest are supporting not only the festival but also the local businesses that participate.
Connection with a specific target audience - Sponsors who have an interest in engaging with the African diaspora or promoting diversity and inclusion can benefit from investing in ZaZ Fest. The festival attracts a broad audience of people who are passionate about African and Caribbean cultures, music, and food.
Positive brand association - By supporting a festival that celebrates Afro-Caribbean culture, sponsors can demonstrate their commitment to diversity and inclusion, which wll improve reputation and brand image.
Access to unique marketing opportunities - Sponsors can take advantage of unique marketing opportunities at ZaZ Fest, specifically branded activations, product giveaways, and experiential marketing campaigns.
Business Analytics, Strategy & Development
ZaZ Restaurant & Catering Corporation
Business Cell: 857-289-2885
My name is Christian Appia, and I'm a lead organizer for ZaZ Fest and a member of the ZaZ Restaurant & Catering Corporation's Administrative team. I work with an awesome team of people who work to provide delicious Caribbean, Asian, and Latin Fusion Cuisine to members of our community.
Since starting with this team, we've launched a Non-Profit focused at eliminating food insecurity and providing second-chance work programs, launched a regional festival that centered Afro-Caribbean culture in the heart of Boston, and have expanded locations twice, growing the restaurant from it's flagship location in Hyde Park to locations in Boston City Hall & the Seaport.
Any sponsor that decides to work with ZaZ Restaurant & Catering on the second Annual ZaZ Fest will have the opportunity to get in at the ground level for a landmark cultural event for members of the Afro-Caribbean Diaspora from Maine to New Jersey. This event is critical to the growth of the ZaZ brand, and we are confident that we can provide an engaging and unique sponsorsed experience for attendees, before, during or even after the event.
Contact the Organizer
Contact the Organizer