Robert L. Palmer is the Founder and CEO of Be Exceptional; he is a fitness entrepreneur, brand consultant, producer digital engineer, corporate wellness coach, and prominent personal trainer powering the lives of executives, creatives, and business leaders in New York City. Robert’s diverse professional experiences, technology expertise, digital enthusiasm, and innate coaching abilities, combined with a deep understanding of the fitness industry and human physiology, have created a unique qualification as equal parts corporate wellness coach and digital brand advisor to innovative wellness companies. His approach is rooted in research-driven and people-led strategy, always turning data into useful information to guide business operations.
Robert has used his industry leadership to provide resources and tools to fitness professionals who are determined to succeed and is committed to helping others achieve greatness in the wellness and creative industries. He is the Founder of the Uball Nation, an youth sporting event company, Six Fitness Fitness Seminar, a professional development conference for fitness professionals sponsored by Google, and is a Founding Partner and Director of Digital Operations for The Collab - art, culture, and culinary experience dedicated to supporting multicultural expression through the creative medium of art.
Robert is a lifelong athlete at heart, always pushing the boundaries of ordinary and turning it into extraordinary -- his focus is always to help people achieve their health and fitness goals through corporate wellness routines, personal training, diet coaching, lifestyle changes and consulting on wellness products and services to change and improve their lives. His reputation, expertise and results have led him to serve as a trainer for Nike, Tough Mudder, Founding Trainer at Performix House, and lead trainer conducting corporate wellness sessions for AT&T, Reebok, Spartan and the Avon 39 Breast Cancer Walk.
Robert is at the pulse of global health and fitness trends and brings an approach that combines the trusty techniques of traditional training with the cutting edge of relevant science to produce phenomenal and consistent outcomes.
Robert is passionate about changing lives through a lifestyle rooted in wellness and fitness, and has collaborated with brands in men’s fashion and style, and served as an athlete and brand ambassador for Spartan, Mack Weldon, WHOOP, Rhone, New Balance, and Mobs Design shoes. He helps enhance user experience as a brand consultant to athletic companies building new products and services in an innovative way and provides expert feedback on product architecture and design. He sits at the vortex of fitness, fashion, wellness and style in the quest to improve In-fits for the most exceptional Out-fit.