Toyko X,

About the event

Experience the fusion of modern and traditional Japanese culture at NRG Center! Join us for a weekend filled with delicious food, exciting concerts, engaging cosplay, celebrity appearances from Japan, and live demonstrations of Japanese culture, all happening on Father's Day weekend.

Why should you sponsor?

We invite you to explore our sponsorship programs, which present a distinctive opportunity to enhance your brand's visibility among thousands of attendees at Tokyo X. With a combined audience reach of over 21.1 million, including extensive publications and media coverage, your brand will receive substantial exposure. Tokyo X is also featured in 42 online and offline articles each year. This event has rapidly established itself as one of the largest Japanese cultural events in Houston, Texas. Participation in this event could represent a significant opportunity to make a meaningful impact in your market.

Naoki yoshida

Naoki Yoshida is the founder of Tokyo X, an initiative aimed at uniting the Japanese community in Houston through a blend of modern and traditional Japanese culture. With over 25 years of experience in Houston's diverse culinary scene, Yoshida, a Japanese American raised in Houston, established Tokyo X five years ago to address the need for authentic representation of Japanese culture.

Tokyo X focuses on introducing authentic food vendors from Japan and highlighting unique cultural activities that are often overlooked. This initiative not only fosters a deeper appreciation for Japanese heritage but also provides opportunities for cultural exchange. The team at Tokyo X has successfully brought guests from Japan to Houston, showcasing elements such as anime, traditional food, and entertainment, ensuring a comprehensive representation of Japanese culture in the community.

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