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Wed, Nov 22 - Sun, Dec 31 2023

Theatre of Lights Holiday District,

Sacramento, California, United States Sacramento, California, United States

  • About the event

    Sacramento's Historic Waterfront District transforms into a 19th century Winter Wonderland with over 50,000+ spectators from all over the region. The district is not only transformed, but we are opening up the streets to offer a holiday market, live music, roaming carolers and other fun festive activations including our 15th annual Theatre of Lights Light Show! The spectacular light shows and unique re-telling of the American Class 'Twas the Night Before Christmas put Theatre of Lights on the nation's best holiday light shows list of the Los Angeles Times, Chicago Tribune, and Orlando Sentinel. 

    Why should you sponsor?

    This event is a fantastic way to gain exposure to thousands of people throughout the holiday season. Old Sacramneto Waterfront becomes the holiday district of Sacramento for not only locals but visitors alike! 

    Whether exposure is what you are looking for, community involvement, or on site activation we are able to accomodate all requests with unique and custom sponsorship opportunities. 


    Old Sacramento

    Since 1995, Downtown Sacramento Partnership has served as the voice of downtown, led the revitalization for the urban core, and has been a driving force in moving Sacramento forward. Our mission drives us: Make Downtown Sacramento a better place to live, work, play and invest. 

    We are committed to making Downtown Sacramento the premier entertainment destination for the region. Our team consults with event planners to coordinate, permit, and execute events in downtown parks and public spaces to make the downtown district a hub of activity. Downtown Partnership produces a handful of signature events that attract thousands of visitors to Downtown Sacramento, and are all well known staples in the community. 

    Contact the Organizer Contact the Organizer

  • 10000+ attendees expected


    50% Male Attendees


    50% Female Attendees

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Select a Package

3 available packages from US$20000 to US$50000

US$50000
Presenting

51K ATTENDANCE. 3.1M EARNED MEDIA REACH. 200K SOCIAL MEDIA IMPRESSIONS. Naming rights and logo lockup (industry exclusivity). Opportunity to speak on stage during tree lighting. Opportunity for guest appearance in show. Pre-show announcements. VIP luxury lounge seating on select nights. Logo on OldSacramento.com & GoDowntownSac.com. Logo on staff/volunteer t-shirts. Logo on printed marketing collateral. Logo on digital advertisement (where available). Logo on on-site signage. Logo on Holiday Tree presents (2). Mentions in press release. Mentions on social media. Opportunity for on-site presence (18 shows).

1 available

US$20000
Gold Package

51K ATTENDANCE. 3.1M EARNED MEDIA REACH. 200K SOCIAL MEDIA IMPRESSIONS. VIP luxury lounge seating on select nights. Pre-show announcements. Logo on print paid advertisement (full-page only). Mentions on social media. Logo on OldSacramento.com & GoDowntownSac.com. Logo on printed marketing collateral. Logo on on-site signage. Logo on Holiday Tree presents (1). Mentions in press release. Opportunity for on-site presence (4 shows).

1 available

US$30000
Tree

51K ATTENDANCE. 3.1M EARNED MEDIA REACH. 200K SOCIAL MEDIA IMPRESSIONS. Naming rights for Sacramento's official Holiday Tree. Opportunity to speak on stage during tree lighting. Opportunity for guest appearance in show. VIP luxury lounge seating on select nights. Pre-show announcements. Logo on print paid advertisement. Mentions on social media. Logo on OldSacramento.com & GoDowntownSac.com. Logo on printed marketing collateral. Logo on on-site signage. Logo on Holiday Tree presents (2). Mentions in press releases. Mentions on social media. Opportunity for on-site presence (9 shows).

1 available

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