TBD Conference,

About the event

“TED…WITHOUT THE BULLSH!T” - ATTENDEE

RIGHT NOW…

The tumultuous landscape of 2024-2025 is unnerving business leaders. Political shifts and tech evolution is forcing a reevaluation of business and societal fundamentals. With 6G and AI looming, a new digital divide risks sidelining marginalised communities. and a consumer base that has evolved in a post-pandemic world. Companies must be agile and pivot to meet an increasingly eco-conscious (if perhaps not super active) consumer base. 'Digital sovereignty' is on the rise, threatening global internet unity. All being underpinned by AI, increasingly vulnerable to improve, alter, abuse, and destabilise multiple sectors.

The key to navigating this uncertainty lies in making informed decisions about what's imminent and what's on the horizon, as well as identifying opportunities for meaningful reconnection. In today’s era of remote work and 'infodemics', engaging employees in a value-driven culture is more critical than ever. Enter TBD Conference - technology, behaviour, data. Now in its sixth iteration, 'Fascia' will focus on re/dis/connection to help you challenge outdated assumptions and build resilient strategies for the years ahead. Get ready to test some assumptions that might be holding you and your strategy back.

SPEAKERS...

Only the first cohort of speakers for ‘Fascia’ have been announced so far… THE ECONOMIST (Tom Standage), GOOD COUNTRY INDEX/COUNTRY WHISPERER (Simon Anholt), MAKE MY DAY (Will Scougal), ‘FREE YOUR MIND’ (Laura Dodsworth), DECISION ADVANTAGE/EX-ROYAL MARINE (Gareth Tennant), FUTUREMADE (Tracey Follows), UNCERTAINTY EXPERTS (Sam Conniff) and many more including TBD's resident SLAM POET Miss Yankey. More will be announced monthly…

Why should you sponsor?

Flexible options, great community, pre and post-conference benefits. 40% F500, startups, agencies, media, VCs and entrepreneurs all attend. 

Paul Armstrong

Paul Armstrong is a leading expert on the future of technology, disruption and innovation. Paul runs TBD Group, intelligence products, advisory and events whose clients include PwC, Omnicom, Camelot, Meta, Coutts, O2. Coca-Cola, P&G, jkrGlobal and MEC.

Paul previously worked in the US in-house at Myspace and for top agencies before returning to London to head up the social technologies team for WPP’s Mindshare.

Regularly asked for comment by the FT, WSJ, CNN, BBC, SKY when industry comment is called for, Paul writes for a number of publications, including Cool Hunting, The Information, TechRadar, Courier, amongst others. Paul's first book, ‘Disruptive Technologies’, offers organisations a distinct response to emerging technologies, including Blockchain, artificial intelligence, 3/4D printing, AR/VR and nanotechnology and other external factors that intertwine to impact their business and consumers. 'Disruptive Technologies' became a best seller on Amazon, and volume two was released in Q1 2023.

The TBD framework contained in ‘Disruptive Technologies’ inspired the TBD Conference, which, in 2020, was called one of the Top 50 Global Technology Conferences and has been featured in Fast Company and CNN. Paul created TBD’s audio show, ‘Mouthwash’, in 2021—the world’s first sponsored Twitter Space.

Paul is on the board of Global Tech Advocates, an Ambassador for Meaningful Business, on the council of Plastic-Free, a founding member of the Good Technology Collective, NED for Huggg, and a judge (Women In Marketing, CoolBrands, Shorty Awards). Paul is currently writing his second book with Penguin, which is due out in 2025.

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