Swedish Midsummer - In the Park,

About the event

Midsummer is one of the most important days in the Swedish calendar.

Since Pagan times, we Swedes have celebrated the longest day of the year, in which the sun never sets. In Sweden, the celebrations take place on Midsummer Eve, which is always between 19–25 June.

For many of us, the traditions, the sense of community and the festival atmosphere make midsummer as important an event as Christmas! 

The best midsummer party includes a long picnic or Midsummer lunch that keeps on going into the early hours!

Flowers in the hair, dancing around the Maypole, singing songs while drinking schnapps, and downing a whole smörgåsbord (yep, that’s a Swedish word!) of meatballs, pickled herring and salmon served with,delightful new potatoes, chives and sour cream. Children, grown-ups and grandma’ - There is not one Swede that won’t be celebrating on this day!

All in all? A grand day out. 

Our vision is to create the largest and most successful Swedish Midsummer event outside of Sweden! VisitSweden in the UK which is the official Swedish tourist board is one of the official partners.

Date Saturday 25th June 2016 11am - 9pm


Location: Haggerston Park, Hackney

Venue license for 2016 is being finalised.

Visitors: 5 000 - 7 000 attendees

Previous Midsummers in London has been un-official

picnics. The events have attracted over 10,000 attendees, growing rapidly each year which created a demand for an organised event. LondonSwedes promotion of the event last year on Facebook attracted 23 000 fans.

Why should you sponsor?

LondonSwedes Charlotte Ågren/Production team - YourAudience

Contact the Organizer Contact the Organizer