Season of Giving,

About the event

Concept
20 volunteer blood donors during the Season of Giving will be chosen to donate $1,000 to the registered charity of their choice. (Costs will be underwritten by your organization).
The Details
 Campaign runs during a critical time for blood donations: December 1-31, 2020
 We anticipate seeing over 50,000 volunteer blood donors in the month of December
 Donors will be in Illinois, Indiana, Michigan, Ohio and Wisconsin
 Winners will be chosen at random
 Charities must be a registered 501(c)3 organization and be aligned with the values of our organizations

Why should you sponsor?

Benefits to Your Organization
 Brand alignment with a reputable non-profit – elevate your brand by supporting our mission
 Inclusion as premier partner in paid and earned media, as well as inbound marketing during campaign
o Paid – 6-week TV campaign in 5 major markets (Milwaukee, Chicago, Indianapolis, Grand Rapids & Columbus, OH)
 Name/logo included on end card of all tv spots
 Potential opportunity for in-studio or on-site interviews
o Earned – Press release announcing partnership and campaign
 Previous years have seen excellent coverage across all markets of this campaign
o Inbound marketing –
 Banner in all December emails to blood donors – typically over 2 million emails sent per month
 Inclusion on campaign website at versiti.org
 Weekly social media posts about partnership and campaign
 Opportunity for activation at large, Season of Giving blood drives in WI, IL and MI in December.

Tara Lagerman

Versiti, a not-for-profit organization headquartered in Milwaukee, was formed with the mission to improve the health of patients and enable the success of our health care partners nationally. We provide innovative, value added solutions in the fields of transfusion medicine, transplantation, and blood-related diseases to meet the needs of each of our customers. The collective efforts across Versiti result in improved patient outcomes, expanded access to care and cost efficiencies for health care systems nationwide. For more information, visit versiti.org.

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