Saarang IIT Madras,

About the event

In a nutshell, Saarang is a 5 day long cultural festival of IIT Madras.

- Saarang 2019 will take place in the second week of January

- ISO 9001 : 2008 certified organization

- Most followed Cultural festival on Facebook

- footfall of over 60,000 over the 5-day long festival

- 5 Professional Show Nights and 60 + Events

- the biggest student-run festival in India

In the past, Saarang has witnessed performances from Sunidhi Chauhan, Farhan Akhtar Vishal- Shekhar, Shankar Mahadevan and Zakir Hussain. Eminent personalities like Kamal Hassan,  Kiran Bedi, and Leander Paes have also been a part of our famous lecture series. International artists including Marnik, Opeth, Karnivool etc too have been hosted by the fest

We have had extremely fruitful associations with brands like One Plus, Nokia, Zomato, Coca-Cola, Pepsi and Jio in the past and would love to have you on board this year as our Sponsor for Saarang 2019.  Our continued association with brands of international fame like MRF, Pepsi, Maruti Suzuki, Hero etc reflect volumes of the branding platform we are capable of hosting. 

Being the biggest festival of its kind, Saarang draws a lot of media coverage with prominent local/national news dailies and other magazines covering the festival. Saarang’s widespread popularity reached new heights when it received almost 5 million hits on its website. In the past, Saarang has been associated with prominent brands like Pepsi, Oneplus, Chennai Super Kings, Coca-Cola, Nike, Axis Bank, SBI, MRF, Jio, Infoview etc. and have had media partners like The Times of India, Vh1, Zee, The Hindu and NDTV 24X7. 

Why should you sponsor?

Being India's biggest student-run festival, we believe that we could provide a platform to connect to the youth which is not possible through other means. We host over 75000 people mainly in the demographics of age 18-35. The plethora of events coupled with international artists most of whom performing in India for the first time creates a branding platform like no other. Targetting the same youth crowd, we could easily gel with the target audience. Saarang has earlier partnered with brands like Ola, Zomato, Oneplus which chose Saarang for their major promotional events in the country.  

Gunjan Mudgal

I am the Marketing Manager of Saarang IIT Madras, I handle all the associations that happen with Saarang.

 

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