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Fri, Apr 07 - Sun, Apr 23 2023

Pier 60 Sugar Sand Festival,

Clearwater, Florida, United States Clearwater, Florida, United States
7 Sponsors Confirmed
White Claw Hard Seltzer
MIX 100.7
Wyndham Grand
Winter the Dolphin's Beach Club
Hampton Inn and Suites
Hard Rock Hotel and Casino
Visit St. Pete Clearwater

  • About the event

    The #1 Sand Sculpting Festival in Florida!

    The Pier 60 Sugar Sand Festival stands out as one of the best sand sculpture festivals in Florida, with world-renowned sand artists entered to win the best in show with their crazy-cool sand creations. Head to Clearwater Beach and get your ticket to peruse the expansive 21,000-square foot structure, and gaze at the artists at work creating their amazing sand sculptures. With free live music, fireworks, and sand sculpting classes there’s more fun to have during the festival than grains of sand on Clearwater Beach. 

    Why should you sponsor?

    The 2022 Pier 60 Sugar Sand Festival had over 200,000 attendees over the 17-day event. The majority of our guests are between the ages of 35-64 and travel from all over the world to visit the festival. By sponsoring the event,  your brand will be seen by a multitude of visitors. There are oppurtunitues within our sponsorships for on-site marketing and activations to introduce and market your brand to the festival's attendees. 


    Charissa Chandler

    The Pier 60 Sugar Sand Festival began in 2013. It is the largest event that takes place on Clearwater Beach. The Pier 60 Sugar Sand Festival is an annual event and fundraisor for the Sunsets At Pier 60 Nightly Festival. 

    Sunsets at Pier 60 debuted on March 17, 1995 as a year-round nightly sunset celebration on the iconic Pier 60. This 501(c)(3) not-for-profit organization serves as a free, family-friendly destination for tourists and locals to experience.

    The purpose of Sunsets at Pier 60 is to promote Clearwater Beach and Pinellas County as a prime tourism destination. The festival strives to enhance the guest experience by encouraging longer stays while providing visitors and residents with additional evening entertainment options following their days spent enjoying the beach.

    For over 25 years, Sunsets at Pier 60 has provided the arts and busking community with a platform to showcase and express their authentic forms of art while encouraging the use of public lands for cultural and educational purposes. The year-round festival stimulates the economy by promoting Clearwater Beach and Pinellas County as a prime tourism destination, resulting in residual economic impact for the community. The nightly sunset celebration serves as a primary source of income for local and traveling artisans and professional entertainers.

    In addition to The Pier 60 Sugar Sand Festival, Sunsets at Pier 60 has produced numerous special events such as Beach Fest, Caribbean Christmas Art Show and FantaSea of Lights. 

    Contact the Organizer Contact the Organizer

  • 10000+ attendees expected


    50% Male Attendees


    50% Female Attendees

Contact the Organizer

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Select a Package

6 available packages from US$1000 to US$20000

US$12000
Sunset Sponsor

Your Brand Included On: • Select print materials distributed to hotels, restaurants, and visitor centers. • Social Media platforms • The Pier 60 Sugar Sand Festival Banner (Back) located at the base of Pier 60 for 5 weeks during peak season. • The volunteer “Sand Ambassador” apparel. • www.SugarSandFestival.com with a hyperlink to your website. Additional Marketing Benefits: • 1 logo feather flag displayed during festival. • 1 custom banner displayed during festival. • 40 general admission tickets to the Sugar Sand Walk Exhibit, which includes a commemorative 5x7 photo with cover. Additional discounted tickets available for purchase. • 4 VIP Lounge tickets. • 1 day of a 10x10 exhibitor space to distribute pre-approved promotional materials from 10 a.m. until 8 p.m. • Branding rights to 1 featured event/activity area.

2 available

US$7000
Community Sponsor

Your Brand Included On: • Select print materials distributed to hotels, restaurants, and visitor centers. • Social Media platforms. • The volunteer “Sand Ambassador” apparel. • www.SugarSandFestival.com with a hyperlink to your website. Additional Marketing Benefits: • 1 logo feather flag displayed during festival. • 1 custom banner displayed during festival. • 20 general admission tickets to the Sugar Sand Walk Exhibit, which includes a commemorative 5x7 photo with cover. Additional tickets available for purchase. • 2 VIP Lounge tickets.

3 available

US$3000
Weekend Tournament Sponsor

• 1 branded cornhole board and flag to be displayed April 7 - 9. (property of Sugar Sand Festival) • All cornhole tournament advertising and social platforms. • 10 general admission tickets to the Sugar Sand Walk Exhibit. • Your brand featured on www.SugarSandFestival.com with a hyperlink to your website. • Up to 2 on-site representatives to interact with guests and distribute pre-approved marketing materials on Saturday, April 8. • 2 tickets to participate in the cornhole tournament

1 available

US$1500
Corporate Activation Space

Corporate Activation Space Promotional hours: 10 a.m. - 8 p.m. Exhibitor may sample products; distribute promotional items and coupons; offer interactive activities; collect data; and provide mascot appearances. 10x10 Exhibitor: Daily Rate: $1,500 per day Additional Details: Set up-7 a.m.; Open- 10 a.m.; Breakdown: • 8 p.m.; Parking- 1 reserved parking space available for exhibitors participating in 3 or more days.

5 available

US$1000
2 Days On-Site Marketing

Up to 2 on-site representatives to interact with guests and distribute pre-approved marketing materials and discount coupons. Limited availability, Saturdays and Sundays only. Non-tented space - roaming only. Includes 2 general admission tickets to the Sugar Sand Walk Exhibit, which includes a commemorative 5x7 photo with cover.

10 available

US$20000
Sugar Sand Sponsor

Your Brand Included On: • Sand sculpted logo located outside of exhibit for all 17 days. • Select advertising, print materials and social platforms. • The Pier 60 Sugar Sand Festival Banner (Back) located at the base of Pier 60 for 5 weeks during peak season. • The volunteer “Sand Ambassador” apparel. • Vinyl sticker along Beach Walk for duration of Festival. • One branded cornhole board on display during the festival for passive play. (property of Sugar Sand Festival) • www.SugarSandFestival.com with a hyperlink to your website. Additional Marketing Benefits: • 2 logo feather flags on display. • 2 custom banners on display. • 75 general admission tickets to the Sugar Sand Walk Exhibit, which includes a commemorative 5x7 photo with cover. Additional discounted tickets available for purchase. • 10 VIP Lounge tickets. • 2 days of a 10x10 exhibitor space to distribute pre-approved promotional materials from 10 a.m. until 8 p.m. • Branding rights to 1 featured event/activity area. • Name inclusion on exhibit soundtrack for 17 days.

2 available

Confirmed Sponsors

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