Paso Wine Fest,

About the event

A FOUR-DAY CELEBRATION OF PASO ROBLES WINE – May 15 – 18, 2024. The PasoWine Fest is the marquee showcase for everything Paso Robles wine, with multiple eventsand more than 150 individual activities at the region’s wineries. The Saturday, May 17, Grand Tasting will feature 115+ wineries, live entertainment, culinary delights, artisans, winemakers, distilled spirits, and elevated brand experiences!

11:30 AM VIP Wine Reception
12:00 PM Paso Wine Fest Grand Tasting Begins, Access for VIP Ticket Holders
1:00 PM Access for General Admission Ticket Holders
4:30 PM Paso Wine Fest Grand Tasting Concludes

Stay tuned for more information regarding load in schedules, culinary stage, musicperformances & more!

Why should you sponsor?

Businesses have the opportunity to reach travel, food, and wine enthusiasts through Paso Robles Wine Country Alliance annual partnerships and event activations. Whether you want to sponsor an individual element such as branded attendee waterbottles, the VIP lounge, demonstration kitchen, or bandstand, or be the exclusive eventtitle sponsor with a custom-built brand activation, we will work with your brand to tailorunique sponsorship packages that meet your individual business goals.

A UNIQUE MARKETING OPPORTUNITY
For over 40 years, this annual marquee event attracts thousands of highly-sought-after epicureans that both appreciate and have the means to experience the finer things in life.The Paso Wine Fest provides exceptional exposure for sponsors to increase brand recognition through a variety of advertising, press coverage, email marketing, website presence and on-site event visibility. Individual customized sponsorship packages for associate businesses start at $2,000.

2,500+ Attendees
68% Femail Ticket Buyers
86% Attendees from California
14% Attendees from Out-of-State

AGES OF ATTENDEES:
21 - 24 years of age: 2%
25 - 34 years of age: 10%
35 - 44 years of age: 17%
45 - 54 years of age: 25%
55 - 64 years of age: 24%
65 - 74 years of age: 19%

DIGITAL, PRINT AND MEDIA OUTLETS
The Paso Wine Fest marketing campaign will use an integrated marketing approach, including a selection of digital, print, radio, social media, email and banners to promote Paso Wine Fest.

– Social media campaigns on Facebook (68K followers),X (17.9K followers), and the Paso Wine Instagram (25.9K followers)and Paso Wine Fest Instagram (3K followers) channels.

– Online, radio and print advertising›Electronic Paso Wine newsletters to 48K subscribers

– Nationally ranked wine online events calendars

– Visit SLOCAL and Travel Paso websites

– Billboards in Paso Robles Wine Country

– Targeted food and wine related blogs

– Local and regional media partnerships with AGM, Edible SLO, KSBY, Paso Robles Press, San Jose, Santa Barbara, Bakersfield, etc.

– Extensive public relations outreach

– Radio and online promotion/giveaways

Carol Yeaman-Sanchez

ABOUT PASO ROBLES
Halfway between the two main California metropolises of Los Angeles and San Francisco is Paso Robles Wine Country. Located along California’s famed Central Coast, the Paso Robles winegrape growing region’s climate is perfect for the production of award-winning premium wines. A long growing season of warm days and cool evenings gives rise to vibrantly ripened fruit with dynamic flavor profiles that translate beautifully in your glass of Paso Robles wine.

ABOUT PRWCA
The Paso Robles Wine Country Alliance is a cooperative marketing alliance made up of Paso Robles Wine Country wineries, vineyards, and related businesses. As a 501c6 nonprofit organization, it is operated under the guidance of anine-member board of directors with the vision that Paso Robles AVA is recognized and respected as one of the great wine regions of the world.

MISSION STATEMENT
Paso Robles Wine Country Alliance is dedicated to the promotion and protection of Paso Robles Wine Country, and the continuous improvement of the quality of its wines, vineyards, and experiences.

Contact the Organizer Contact the Organizer