About our event
The National BBQ Festival is a multi-day event celebrating the craft, culture, and community of barbecue. After a 10-year hiatus, the festival is returning, bringing together world-class pitmasters, competitive BBQ teams, food trucks, live music, and local vendors. Taking place at Eisenhower Park in Nassau County, NY, the festival offers attendees the chance to enjoy BBQ tastings, live fire demonstrations, family-friendly entertainment, and interactive experiences. It's designed to showcase BBQ excellence and provide an unforgettable experience for both food lovers and the BBQ industry alike.
Attendees Demographics
Gender Distribution
Expected Audience
10000+Sponsorship Opportunities
- Targeted Visibility: Your brand will be showcased across high-traffic areas including signage, event stages, the festival marketplace, and VIP lounges.
- Audience Engagement: Participate in live demos, branded activations, and sampling opportunities to create memorable experiences that connect with attendees.
- Media Reach: Gain visibility through festival promotions, including social media, email campaigns, video content, and live streams.
- Brand Alignment: Associate your brand with bold flavors, exciting experiences, and a vibrant summer festival atmosphere.
- Custom Integration: Tailored sponsorship packages allow you to engage with specific demographics, such as families, foodies, or VIP guests.
This festival offers a unique opportunity for sponsors to build lasting connections in a high-energy, high-profile environment.
US$100000
ContactTitle Sponsor
Take center stage as the Title Sponsor of the National BBQ Festival, the most anticipated BBQ event of the year. With exclusive naming rights and unparalleled exposure across all platforms, your brand will be synonymous with this iconic celebration of BBQ culture, craft, and community. Naming Rights Exclusive title sponsorship of the National BBQ Festival, with right of first refusal in 2026 “National BBQ Festival Presented by [Sponsor]” featured on all official branding Exclusive Experiences & Activations Branded lounge, sampling zone, or installation Host a branded live demonstration featuring a top chef, pitmaster, or influencer Live mentions on stage by hosts and celebrity guests, with opportunities to join welcome remarks and award presentations Participate as a VIP judge during competitions Branding & Media Opportunities Prominent branding across broadcast, print, and digital campaigns Logo placement on event signage, including entrances, tents, and competition zones Logo on select festival merchandise, VIP gift bags, staff t-shirts, lanyards, and attendee wristbands Logo featured in email campaigns, social posts, and co-branded content Branding in live streams, recap videos, and photo galleries Additional Benefits Exclusive access to “Family Night” for pitmasters, press, and sponsors 10 VIP tickets and 30 General Admission tickets for distribution VIP seating for Friday and Saturday headliners Early admission for your ticket holders on all festival days 10% discount in the festival marketplace
US$25000
ContactCategory Sponsor
Sponsor a key category to claim your stake in one of the most influential BBQ festivals in the world. From brisket and ribs to the Main Stage or Kids' Zone, align your brand with the heart of the action while connecting with 20,000+ BBQ enthusiasts in a meaningful, memorable way. Category Naming Rights “[Category] Presented by [Sponsor]” on all official branding for your sponsored competition or area Tie your name to a core element of the festival, showcasing BBQ excellence Experiences & Activations Custom branded lounge, sampling zone, or demo area to engage attendees Opportunity to join key remarks or serve as an official judge Branding & Media Branding on VIP gift bags and key event signage, including entrances and activity zones Logo on staff t-shirts and mentions by hosts, judges, and celebrity guests Logo featured in email campaigns, social media, live streams, and recap videos Additional Benefits VIP seating at Friday and Saturday headliners 5 VIP tickets and 10 GA tickets for distribution Early admission for your ticket holders on all festival days 5% discount in the festival marketplace
US$15000
ContactDemo Sponsor
Showcase your brand with a star-studded BBQ demo. Take center stage as a Demo Stage Sponsor at the National BBQ Festival, where your brand will shine alongside top pitmasters, chefs, influencers, or celebrity judge. This unique sponsorship opportunity combines high-impact branding with unforgettable engagement, allowing you to connect directly with an audience of BBQ enthusiasts while showcasing your products in action. Demo Naming Rights “[Demo] Presented by [Sponsor]” on all official branding in the demo area Highlight your brand with live culinary entertainment and BBQ excellence Experiences & Activations Sponsor a live demo with a chef, influencer, or celebrity, or bring your own talent Integrate your product, brand, or message directly into the demo content Include samples, coupons, or branded items for VIP attendees Branding & Media Integration Prominent logo placement on onsite signage, banners, and maps Logo on festival staff apparel Onstage mentions by hosts and VIP guests, with an opportunity to make remarks Option to participate as a VIP judge Logo featured in email campaigns, social posts, live streams, and recap videos Additional Benefits 2 VIP tickets and 5 GA tickets for clients or guests Early admission for your ticket holders on all festival days 5% discount on a marketplace booth
US$20000
ContactKids Zone Sponsorship
Bring the fun to the next generation of BBQ lovers. Take center stage as the Kids Zone Sponsor at the National BBQ Festival. In this family-friendly space, young BBQ enthusiasts can play, learn, and experience the excitement of the festival. This sponsorship combines high-impact branding with meaningful engagement, positioning your brand as a champion of fun and community. Kids Zone Naming Rights “Kids Zone Presented by [Sponsor]” featured on all official branding Align your brand with the festival’s family-friendly activities, fostering positive connections Experiences & Activations Sponsor interactive games, BBQ-themed workshops, and other kid-friendly activities Feature family-friendly musical performances under your sponsorship Create a custom-branded space for kids and families to enjoy Provide branded items or small gifts for families attending VIP events Branding & Media Integration Prominent logo placement throughout the Kids Zone and high-traffic areas Logo featured on Kids Zone-specific festival materials and staff t-shirts Recognition from hosts and celebrity guests for your support of family programming Logo included in email campaigns, social posts, and family-focused festival promotions Branding in recap videos, photo galleries, and Kids Zone-related content Additional Benefits 5 VIP tickets and 5 General Admission tickets for clients or special guests Early admission for ticket holders on all festival days 5% discount on a marketplace booth
US$8000
ContactSupporting Sponsor
Join the National BBQ Festival as a Supporting Sponsor, a high-value, accessible way to align your brand with the bold flavors and vibrant energy of one of the most iconic BBQ events in the country. This sponsorship level provides targeted exposure and meaningful engagement opportunities, perfect for brands looking to make a big impact on a manageable budget. Custom Activation 10' space within the marketplace or custom activation, to be designed and built out to best highlight the sponsor Branding & Signage Logo placement on select festival signage, including directional and activity-specific signage Logo featured in the official festival map and program guide Logo included on staff t-shirts, ensuring visibility throughout the event Engagement Opportunities Opportunity to distribute branded samples or promotional items to connect directly with attendees Inclusion in select social media posts and digital promotions leading up to the event Comprehensive Media Integration Logo placement in select digital campaigns, email blasts, and festival-related posts Inclusion in select recap videos, photo galleries, and live streams that highlight the event. Additional Benefits 10 General Admission tickets for distribution to clients, employees, or guests 5% discount on participation in the festival marketplace.
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The National BBQ Festival is produced by RRDA, a full-service marketing and event agency with extensive experience in large-scale activations, festivals, and tourism initiatives. Our team has worked with high-profile clients like Nassau County Tourism, Henry Schein, New York State, and Nestke, delivering successful events that attract thousands of attendees and drive significant exposure for sponsors.
Led by seasoned experts with over 25 years in the industry, we have produced events ranging from international food and music festivals to corporate conferences and branded activations at SXSW, NY & Milan Fashion Week, and the ICC T20 Cricket World Cup.
We pride ourselves on:
Sponsors can trust that we will handle every aspect of the festival professionally, ensuring that your brand is prominently featured and positioned for success. We're committed to making the National BBQ Festival a premier event that creates lasting memories and valuable partnerships.