John's Pass Seafood Festival,

About the event

ctober 26th  –October 29th, 2017

John’s Pass Seafood Festival; a rich tradition that presents a great opportunity for your message to reach a diverse and vast audience of attendees.

The John’s Pass Seafood Festival is one of Pinellas County most celebrated traditions, started in 1980 by the John’s      Pass Village Association to honor the fishermen who work those waters. The 2016 festival included well over 100 vendors of food, art and crafts with performances by top regional and local musicians. The John’s Pass Seafood Festival   is the highlight event of the year and showcases Madeira Beach and the local businesses that support it. Admission is   free and attendance in 2016 was more than 250,000 people. This year's event has started to show even bigger interest and opportunity for sponsorship. This three day event spans along John’s Pass Village and Boardwalk. It is a long celebrated weekend of food, fun and heritage that everyone can    enjoy.

Highlights from 2017:

Traffic: 200,000 people were in attendance over the 4 day   period

Vendors: The John’s Pass Seafood Festival hosted well over 150 food and beverage and retail vendors.

Why should you sponsor?

Marketing:

• Print: The John’s Pass Seafood Festival is featured in over 10 local and regional print publications, for a total circulation of 3.5 million people spanning over a 500 mile radius.

• Radio: Beasley Media Group: Broadcast to an estimated 2 million listeners and reaches an estimate 3.5 million digitally( website, social media) in the Tampa Bay market. John’s Pass Seafood Festival is featured on four stations including WLLD-FM 94.1; WQYK-FM 104-7; WYUU-FM 92.5; and WBRN-FM 98.7. Also featured on WTAN-AM 1340; WZHR AM 1400.

• Television: The event was featured in 800 30-second spots on local and regional stations throughout the Tampa/St. Petersburg media market and the Orlando/Daytona Beach media markets, which includes the following 16 counties; Brevard, Citrus, Flagler, Hernando, Hillsborough, Lake, Manatee, Marion, Orange, Osceola, Pasco, Pinellas, Polk, Seminole, Sumter and Volusia.  

• Website Exposure &  Social Media: John’s Pass Village and  John’s Pass Seafood Festival currently reaches approximately 60,000+ people per post. With current Visit St Pete Clearwater and Visit Florida partnerships has the ability to reach over 500,000 people per post.

Why John’s Pass Seafood Festival?

Sponsorship spending now exceeds $50 billion annually with a larger reach. Sponsors gain exposure of their brand, targeting a larger market and wider demographics.

• Sponsorship provides an opportunity to engage with an invested, enthusiastic audience. Unlike traditional marketing which tends to be one sided, our Festival produces face-to-face and physical interaction for your brand during the Festival that continues even after the event.

• The Festival’s built -in viral expansion loop enables Sponsors to leverage digital and social media to extend your reach and support your activation platforms.

• With attendance of over 200,000 visitors, Sponsorship provides you with an opportunity to increase lead generation and expand your one-on-one marketing to our captive audience.

Sonny Flynn

We are a not for profit association that believes in building tourism and the community.  We are charitable with the funds we raise and we select 4 charities each year to partner with during the festival. This year we have selected The Ryan Wells Foundation/Pinellas County Culinary Programs, The American Heart Association, The Lupas Foundation and Pets and Vets USA. 

Contact the Organizer Contact the Organizer