The IODC, or the International Online Dance Competition, is an online dance competition open to dancers and choreographers around the world. Entrants can enter with prerecorded video they already have on hand -- of their performances in other live competitions, concerts, performances, showings, or rehearsals— and enter them easily, even directly from a mobile device.
This gives them the unique chance to take all of the work that they've already done and push it up a notch to compete on a virtual world stage.
The most exciting time during the IODC is the Gallery of Finalists, which gets published for three weeks after the First Judging Round, and is open to public voting. On its "maiden voyage," the first IODC event received over 110,000 visitors from 149 different countries, as well as over 370,000 public votes.
Today, pre-event IODC visibility on social media approaches 2.6 M people.
From a sponsorship standpoint, what distinguishes this from other events is that sponsorship visibility lasts three months: marketing begins a month before opening, the entry period lasts one month, then after the First Round Judging has been terminated, the Finalists are published on the Gallery of Finalists to be voted on by the general public. Following Second Round Judging, the Winners are published on the site as well.
So contrary to most live events, which may last a couple of days to a week, the IODC keeps brands in front of the public eye for a much longer period of time.
The first IODC event took place starting May 6th, 2020. During the one month entry period, the IODC received 533 competition entries, and over 17,000 visits to the website. Then the Gallery of Finalists was published, and the number of visits actually skyrocketed from there.
Are you looking to expand your reach internationally, increase market share within a dance community demographic, or launch a new product or service in front of a large dance audience? Let us help you reach any or all of those goals through an IODC sponsorship.
Because we don't just have an audience, we actually build relationships with them. The association of your brand with the IODC therefore has a greater impact on individuals in our audience, because our audience trusts that we don't associate with just any brand.
A Gallery that Draws Eyes
Many of the entries received can be considered World Class or on their way to being so. This is not surprising, as the panel of judges are established figures in the world of dance, coming from Juste Debout, Youth America Grand Prix, Bolshoi Ballet, Broadway Underground, Acrobatic Arts, and Cirque du Soleil.
The real visibility happens when the Gallery of Finalists gets published. It is at this moment that the general public is invited to vote on their favorite Finalists. The IODC 2020 Gallery received so many visitors that we ended up completely busting our allotted bandwidth...by about 7 times.
The first two brands to purchase a Presenting Sponsorship for the 2023 edition will have their logo watermarked onto uploaded Finalist videos that appear in this Gallery. With well over a half million views, this is much, much better visibility than e-mail direct messaging— and loads more fun!
Dancer Stories - All Year Round
One of the things we will be putting out on social media and that we would like to be a central focus of this event are the Dancer Stories that come out of it. We do video interviews with participants (not just Winners, but Finalists and other participants who feel they have received something important and of value for their dance career or general improvement). We will delve into their individual stories and allow the world to see the humanity in everyone, regardless of what part of the world they come from, as well as the sort of learning each has gleaned from our company's services. We have a specific $3000 USD package that allows brands to be exposed through 5 of these stories— brands who support the development of dance artists of all ages through sponsorship of Choreography Online and the IODC.
Watch our branded Dancer Stories here: https://www.youtube.com/playlist?list=PL1wlQK38_zsFLus8qvGex7hR4hymM5814
Sponsoring Dancer Stories with your brand can be an extra add-on we can discuss as part of a personalized Sponsorship Package, if you so desire. Please contact us to discuss a customized Sponsorship Package tailored to your specific needs.
The Owners of Choreography Online and the Producers of the IODC
Rick Tjia is best known as principal dancer with world renowned contemporary dance company La La La Human Steps and for his 16 years as a Talent Scout specializing in dance at Cirque du Soleil. He has had an extensive career in dance and acting that includes performances with Ballet Austin, Boston Ballet and Delta Festival Ballet, as well as three years of work in film and television in Los Angeles doing hip-hop, jazz, tap, and ballet. He was an acrobatic choreographer for the Cirque du Soleil Big Top touring show Volta.
Rick has also done casting for Daniel Ezralow, RWS Entertainment Group, and Fever/Netflix Bridgerton Experience, among others.
Former Director of the Salt Lake City Ballet in the United States, Hillary Sukhonos achieved international success with Franco Dragone and Lido de Paris as the original cast of Paris Merveilles (2015) in France. She has since performed and taught throughout Europe and America. Ms. Sukhonos progressive interest in technology, society,and dance has brought her to work with Airbnb Paris, Choreography Online, the IODC, and co-found the advocacy group, Cabaret Diversity Network. Since 2020 her writing has been published in 4 countries on 3 continents.
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3 available packages from C$1300 to C$13000https://www.sponsormyevent.com/international-online-dance-competition-2023-montreal
Branded competition category. There will be 9 main dance categories (or dance families): ballet, contemporary/jazz, hip-hop/urban street culture, tap, Bollywood, ethnic folk/traditional, acrobatic dance, confined spaces, urban spaces. Example: the X Company Prize for Ballet.
Recognition on website (small logo), some public announcements, company name listed on e-mails to participants. Brand presence on some of our social event marketing, which has a reach of nearly 2.6 M people.
Recognition on website (large logo), public announcements, awards and merchandise, if any. Brand name AND logo with link to your company website on all automatic e-mails to participants. Option to brand competition categories with your brand as a Category Sponsor. Two Top Sponsors can have their logo on uploaded contestant videos in the Gallery of Finalists. Brand name and logo included in social media advertising of the IODC event. Inclusion of your brand on ALL our social event advertising, which has a reach of nearly 2.6 M people.