Indian School of Business - Super League,

About the event

Imagine partnering with a sports property that doesn't just reach one demographic, but engages diverse audiences across 15 different sports simultaneously. The ISB Super League (ISL) offers exactly this unprecedented opportunity.

Why ISL Represents the Future of Sports Entertainment:

Building on the proven success of the IPL format, ISL has crafted a unique multi-sport tournament that captures audience attention for three high-intensity months (January-March 2025). With four powerhouse teams - the Hyderabad Nizams, Hurricanes, Bulls, and Titans - competing across everything from cricket to chess, we're redefining sports entertainment.

Our Value Proposition:

1. Unmatched Audience Diversity While traditional sports sponsorships limit you to single-sport demographics, ISL provides access to fans across 15 distinct sports. From cricket enthusiasts to chess aficionados, your brand reaches multiple target segments through one strategic partnership.
2. Extended Engagement Window With 650+ athletes competing across three months, your brand gains sustained visibility throughout the tournament. Unlike single-sport events, ISL maintains audience engagement through daily competitions across different sports, ensuring your message reaches audiences consistently.
3. Innovation Leadership By supporting ISL, your brand aligns with India's most innovative sporting property. As the first major multi-sport league of its kind, ISL sponsors will be recognized as pioneers in sports marketing evolution.
4. Premium Content Generation Every day brings new stories, new champions, and new moments of triumph across different sports. This translates to rich content opportunities for your brand, from social media highlights to emotional storytelling angles.

Investment and Returns:

With a prize pool exceeding INR 40 Lakhs, ISL attracts top-tier talent while maintaining professional production standards. Our sponsorship packages are customizable, allowing integration across specific sports or comprehensive coverage throughout the league.

Early partners will benefit from:

• Category exclusivity rights
• Integrated branding across all 15 sports
• Digital content rights
• Athlete ambassador programs
• Custom activation opportunities
• First right of refusal for future seasons

The Future of Sports Entertainment:

ISL isn't just another sporting event - it's a movement to transform how India experiences sports. Our format has already generated significant buzz, and we're positioned to become the country's most talked-about sporting property in 2025.

Why should you sponsor?

ISL is the marquee Sports league at Indian School of Business, ranked #1 B-School in India

ISL offers visbility of your brand at the intersection of sports and business leadership through the ISB Super League (ISL) - a first-of-its-kind multi-sport tournament that brings together India's current and future business leaders.

The Power of Association: Picture your brand engaging with over 650 athletes who are also business leaders, entrepreneurs, and decision-makers. Our participants include CXOs from companies like Google, Microsoft, and McKinsey, founders of successful startups, and next-generation leaders of family businesses managing revenues from 50 Crores to over 1000 Crores.

Why ISL Stands Apart Unlike traditional sports sponsorships that offer mere brand visibility, ISL provides access to a concentrated network of business influence:

• Direct engagement with 18,000+ ISB alumni network
• Access to 800+ CXO-level executives
• Connection to 1000+ family businesses
• Interaction with current ISB students averaging 35 Lakh to 2 Crore salaries

A Premium Platform ISB's standing as India's #1 B-school (FT Global MBA Ranking 2023) and its partnerships with institutions like Wharton, Kellogg, and MIT ensure you're associating with excellence. Previous sponsors including Uber, SAP, and Facebook have already recognized this value.

Innovative Engagement Format Our 15-sport format running from January to March 2025 offers unprecedented opportunities for brand integration:

• Three months of consistent engagement with business leaders
• Multiple sports allowing targeted demographic reach
• Professional event management ensuring premium experience
• Content generation opportunities across diverse sporting moments

The ROI Beyond Sponsorship What makes ISL unique is that every participant is not just an athlete but a potential business partner, client, or decision-maker. When [Sponsor Company] supports an athlete's winning moment, you're not just reaching a sports enthusiast - you're connecting with a business leader who might be signing your next major contract.

Investment and Benefits We offer flexible sponsorship packages starting from $2000, with benefits including:

• Category exclusivity
• Branded content opportunities
• Digital integration across platforms
• First right of refusal for future seasons

Maneshwar Kumar

We are Team Bulls at ISB Super League Hyderabad consisting of eminent alumni representing Fortune 500 MNCs in India, and current batch students of ISB Hyderabad

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