About our event
The Event The "Heart & Soul" 70s Classic Soul Experience is a live concert performance, targeting African American, and Hispanic adults 35+, in major metropolitan markets, and in households earning $55,000 or more annually. Location The first event is scheduled for September 15, 2018 in the world famous and glamorous Manhattan Center Hammerstein Ballroom. Located at 311 West 34th street, directly across from Madison Square Garden and NYC Port Authority Bus Terminal, and one of New York City’s busiest public transportation hubs, it is ideally accessible from all five boroughs of New York, and beyond; including Long Island and New Jersey. The Manhattan Center is also a venue well associated with Heart & Soul Concerts because of the many great events they have presented there. Another key factor is this venue’s 3,700 people legal capacity, which makes it available for us to provide different live performance configuration; including reserved theater-style seated concerts, formal galas with tables. Our Heart & Soul 70s Classic Soul experience offers a combination of two configuration with table and chairs and an open floor for dancing on the main level. There will be additional theater-style seating in the second mezzanine. Food and drink will be available to our patrons. Sponsor Branding We will utilize multiple advertising streams to promote the event and highlight our corporate sponsors. These streams include major radio advertising with top Radio personalities hosting the event, Social Media ad campaigns via Facebook, Twitter, and Instagram, and lastly a local street team to do hand-to-hand flier distribution throughout the five boroughs of New York. We offer corporate branding on our website, with direct links to the sponsor pages. Entertainment We will have professionally produced live stage performances featuring platinum and gold selling Artists and groups from the 70s; including, but not limited to, Temptations, Whispers, Gladys Knight, Stylistics, Chilites, and Blue Magic, just to name a few. Fulfillment Heart & Soul Concert understands the wants and needs of a targeted demographic that have a tremendous love and respect for the genre of rhythm & blues in its purest form. We produce concerts specifically designed to fulfill that need. Audience Our audiences consist of a diverse population of working class people that are loyal and dedicated to all things classic soul and R&B. When they come out to our concerts, they are always dressed to the tee, ready to have a good time, spend money, and support the artists. Those loyalty traits are key for corporate brands seeking to connect or expand their consumer base and capture a piece of capital generated by their steadily increasing annual retail spending. Benefits of Sponsorship According to Adage.COM in 2013, average annual African American and Hispanic spending combined was $79.083. Hispanic or Latino origin 17.4% 28.6% Average annual retail spending $38,080 Black or African American 13.2% 14.3% Average annual retail spending $41,958 http://adage.com/article/news/multicultural-consumers-numbers/297869/ Why should you sponsor The Psychology of Music: Why Music Plays a Big Role in What You Buy According to blog.motivemetrics.com Research suggests there seems to be three qualities of music that can influence buying behavior in a retail environment: tempo, volume, and genre. We know that Classic Soul music encompasses all of those elements and consumers will connect to products that remind them of those feelings. For this reason, strategically, we feel that it is a good business decision to connect your product or service to our Heart & Soul 70s Classic soul concert. http://blog.motivemetrics.com/The-Psychology-of-Music-Why-Music-Plays-a-Big-Role-in-What-You-Buy
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Attendees Demographics
Gender Distribution
Expected Audience
2501-5000Sponsorship Opportunities
We are a premiere Concert Productions & Promotions Company on the East Coast. We produce concerts in major markets, targeting adults 50+, featuring 70's, 80's and 90's music.
Sponsorship provide a unique opportunity for brands to connect with their target audiences in a meaningful, coherent way.
Sponsoring events affords brands the unique opportunity to grow mindshare with an event’s attendees. Attendees by nature are an invested, engaged and highly targeted sample of a target market.
Heart & Soul Concerts (HSC), founded in 1978, is made up of four partners that represent over 45 years of hands-on live entertainment production, concert promotion, and concert management experience.
- Ray Chandler, President
- Charles Leake, Vice Pres. / Marketing
- Leon Barber, Partner
- Antonio Fargas, Partner
Their many years of well-rounded, extensive experience, have produced an operating approach grounded in entertainment industry best practices, and fiduciary responsibility.
They have worked with many top recording artists of the 70’s, 80’s and 90’s and have produced many successful sold out live concerts in the Soul, R&B, Jazz, Latin and Disco genres. Most recently, they have produced performances at venues like Manhattan Center Hammerstein Ballroom New York City, Roseland Ballroom New York NY, Desoto Civic Center in Memphis, TN, and the Palace Theater in New Haven, CT.
They have a stellar reputation in the communities they serve, and work diligently with local venues to produce the highest quality shows and entertainment.
OVERVIEW
Heart & Soul Concerts produces, promotes, and manages live concert performances, targeting African American and Hispanic adults 35+, in major metropolitan markets, and in households earning $55,000 or more annually.
Major metropolitan markets to be included in the 2018 Concert Tour include (but not limited to):
- New York NY
- Newark, NJ
- New Haven, CT
- Bridgeport, CT
- Jacksonville, FL
Target audience demographics per major metropolitan area are as follows:
New York, NY – total population 8,175,133
African American – 25.5% (2,855,510)
Hispanic – 28.6% (2,336,076)
Median household income - $55,191
Newark, NJ – total population 8,938,175
African American – 14% (1,224,529)
Hispanic - 19% (1,689.315)
Median household income - $71,629
New Haven, CT – total population 3,596,677
African American - 12% (406,424)
Hispanic – 15% (528,667)
Median household income $68,461
Bridgeport, CT - total population 144,229
African American – 34% (49,842)
Hispanic – 38% (55,100)
Median household - $65,171
Jacksonville, FL – total population 821, 784
African American – 30% (252, 421)
Hispanic – 7% (63,845)
Median household income - $65, 581
US$65000
ContactPlatinum
Platinum Sponsor - $65,000 two (2) available to collaborate per market during the 2018 tour offers the following: Media – provides brand name mention and recognition shared in all media and publicity associated with the tour per market. Radio & Television Advertising - ten (10) weeks out, in multiple cities (exposure to over 5 million people) will include both audio and visual representation. Social Media – will include visual and audio representation on Facebook, Instagram, Twitter, and Pinterest. Internet – Heart & Soul Concerts web site will highlight sponsor and link to corporate site (exposure to over 2 million people). SEO updated to include sponsor key words. Outdoor Billboards – will feature “Sponsors Presents” the Heart & Soul 70’s Classic Soul Experience twelve (12) weeks out (exposure to over 1 million people) Print – exposure in all newspapers, magazines, posters, & fliers distributed twelve (12) weeks out, in five different cities. On-site Activation – sponsor provided with on-site availability to capture audience data, distribute information, execute promotional activities, and conduct product sampling. Merchandising – sponsor branding on promotional merchandise. (T-shirts aka “walking billboards”) Materials provided by sponsors. Signage - prominent banner and signage display on side of stage, sponsor branding in view of audience during performances. Tickets – Forty(40) complimentary (general admission) tickets and two (2) reserve VIP tables to accommodate twenty (20) guests. Back-Stage Passes – ten (10) back-stage passes to celebrity green room reception featuring light hors d'oeuvres, open bar, and an exclusive meet-and-greet with photo-ops.
US$85000
ContactTitle Sponsor
Title Sponsor - $85,000 only one (1) exclusively available to collaborate per market during the 2018 tour offers the following: Media – provides exclusive branding with Heart & Soul 70’s Classic Soul Experience in all media and publicity. Radio & Television Advertising - Ten (10) weeks out in multiple cities, to include both, audio and visual representation of the title sponsor. Social Media - to include visual and audio representation of title sponsor including Facebook, Instagram, Twitter, and Pinterest. Internet – Heart & Soul web site will highlight Title Sponsor and link to corporate web site (exposure to over 2 million people). SEO updated to include Title Sponsor key words. Outdoor Billboards – to reflect Title Sponsor presents the Heart & Soul 70’s Classic Soul Experience - twelve (12) weeks Print – “Title Sponsor presents” in all newspapers, magazines ads, posters, and fliers distributed twelve (12) weeks out. On-site Activation – Tour provides Title Sponsor with on-site ability to capture audience data, distribute information, and execute promotional activities. Merchandising – “Title Sponsor presents” printed on promotional merchandise. (T-shirts aka walking Billboards) Signage – branding featured on prominent concert banner, and signage covering stage in view of audiences during performance. Tickets – one hundred (100) premium complimentary tickets, two (2) reserve VIP tables to accommodate twenty (20) guest. Back-stage Passes - 10 back-stage passes to celebrity green room reception featuring hors d'oeuvres, open bar, exclusive artists meet-and-greet with photo-ops.
In Kind
ContactDrink Sponsor
On-site Activation – sponsor provided with on-site availability to capture audience data, distribute information, execute promotional activities, and conduct product sampling. Merchandising – sponsor branding on promotional merchandise. (T-shirts aka “walking billboards”) Materials provided by sponsors. SHOUTOUT ON RADIO LOGO ON FLIER
In Kind
ContactFood Sponsor
On-site Activation – sponsor provided with on-site availability to capture audience data, distribute information, execute promotional activities, and conduct product sampling. Merchandising – sponsor branding on promotional merchandise. (T-shirts aka “walking billboards”) Materials provided by sponsors. SHOUTOUT ON RADIO LOGO ON FLIER
US$50000
ContactGold Package
Gold Sponsor - $50,000 six (6) available to collaborate in the five markets during the 2018 tour offers the following: Media – provides brand name mention and recognition shared in all media and publicity associated with the tour per market. Radio & Television – N/A Social Media - will include visual and audio representation including Facebook, Instagram, Twitter, and Pinterest. Internet – Heart & Soul Concerts website highlights sponsors and link to corporate site (exposure to over 2 million people), sponsor key words, SEO included. Outdoor Billboards – N/A Print – sponsors branding on all posters & fliers distributed twelve (12) weeks out On-site Activation – N/A Merchandising – Promotional merchandise (Material provided by sponsors). Signage – N/A Tickets – twenty-two (22) complimentary (general admission) tickets. One (1) reserve VIP table accommodates 10 guest. Back-Stage Passes - five (5) back-stage passes to celebrity green room reception featuring light hors d'oeuvres, open bar, and an exclusive meet-and-greet with photo-ops; including picture taking and autograph signing.
US$20000
ContactSilver Package
Silver Sponsors - $20,000 ten (10) available to collaborate in the five markets offers the following: Media – provides brand name mention and recognition shared in all media and publicity associated with the tour, per market. Radio & Television Advertising – N/A Social Media will include visual and audio representation, including Facebook, Instagram, Twitter, and Pinterest Internet – Heart & Soul web site will highlight sponsors and link to corporate site (exposure to over 2 million people). SEO updated to include sponsors key words. Outdoor Billboards – N/A Print – sponsorship branding on all posters & fliers distributed twelve (12) weeks out Merchandising – promotional merchandise (material provided by sponsor). On-site Activation – N/A Signage – N/A Tickets – ten (10) complimentary general admission tickets, back-stage passes to celebrity green room, two (2) back-stage passes to reception featuring light hors d'oeuvres, open bar, and exclusive meet-and-greet with photo-ops and autograph signing.
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Heart & Soul Concerts (HSC), founded in 1978, is made up of four partners that represent over 45 years of hands-on live entertainment production, concert promotion, and concert management experience.
Their many years of well-rounded, extensive experience, have produced an operating approach grounded in entertainment industry best practices, and fiduciary responsibility.
They have worked with many top recording artists of the 70’s, 80’s and 90’s and have produced many successful sold out live concerts in the Soul, R&B, Jazz, Latin and Disco genres. Most recently, they have produced performances at venues like Manhattan Center Hammerstein Ballroom New York City, Roseland Ballroom New York NY, Desoto Civic Center in Memphis, TN, and the Palace Theater in New Haven, CT.
They have a stellar reputation in the communities they serve, and work diligently with local venues to produce the highest quality shows and entertainment.