Fiesta Hermosa,

About the event

For over 50 years, Fiesta Hermosa has been a cherished blend of art and entertainment, serving as a cornerstone of the South Bay community. Organized by the Hermosa Beach Chamber of Commerce and Visitors Bureau, this vibrant festival aims to stimulate local business while providing enjoyment for residents and visitors alike throughout the Southern California region.

Fiesta Hermosa is not just an event; it’s a community gathering that fosters connections among local businesses and residents. With over 220 vendors, diverse food options, and multiple stages featuring live music, the festival encapsulates the essence of beach culture in Hermosa Beach.

Fiesta is on Memorial Day weekend and welcomes over 100,000 attendees over the course of the three-day weekend (data confirmed 118,000 at Fiesta 2024).

Why should you sponsor?

Our treasured event thrives on the passion and support of forward-thinking sponsors. Sponsor an area, be a level sponsor, or help us with in-kind contributions.  We offer sponsorship options designed to amplify your brand's visibility while making a meaningful community connection.

Key Success Factors

Attendance: 100,000 - 125,000

Demographics: Families and adults from the Greater Los Angeles area

Economic Status: Upper middle class

Average Spend: Over $200 per attendee

Kimberly Ruggles

Hermosa Beach Chamber of Commerce and Visitors Bureau is comprised of over 450 members from every segment of the business community, and prides itself on being a strong and solid base of information and education for Hermosa Beach, its residents, and tourists.

The Chamber hosts community events in Hermosa Beach including the popular Fiesta Hermosa, one of the largest arts and crafts festivals in Southern California, which takes place each year over the Memorial Day weekend. The Chamber also hosts the annual Holiday Tree Lighting Ceremony (Hermosa for the Holidays), downtown Sidewalk Celebrations, the Saint Patrick’s Day Parade, Locale 90254: Oktoberfest, Lemonade Day and many other local offerings.

The Hermosa Beach Chamber of Commerce is also proud to support local charities, annually contributing to groups working to improve our local community.

Contact the Organizer Contact the Organizer