Fairway Fest,

About the event

East Park London
A cherished family entertainment destination celebrating over six decades of history, is excited to invite you to partner in the second annual Fairway Fest, a premier outdoor concert series and festival happening on September 19 and 20, 2025. With the possibility of adding a third night, Fairway Fest promises to deliver an unforgettable experience for music lovers and the community alike.

A CELEBRATION OF MUSIC & COMMUNITY

Fairway Fest launched in 2024 with resounding success, welcoming over 2,000 attendees to East Park for two days of live music, delicious food, and vibrant energy. Guests travelled from across Canada and the United States, with over 36% coming from more than 40 km outside of London. This influx of visitors brought a boost to local businesses and showcased the potential of East Park as a destination for world-class entertainment.

The festival transformed East Park into a unique and dynamic concert venue, offering a stunning backdrop and exceptional atmosphere for music enthusiasts of all ages. Feedback from attendees highlighted the festival’s engaging lineup, seamless organization, and welcoming community spirit.

WHAT TO EXPECT IN 2025

Building on the success of its inaugural year, Fairway Fest 2025 will feature an incredible lineup of renowned artists, with genres and themes designed to captivate diverse audiences. While the lineup remains under wraps for now, partners will enjoy exclusive early access to artist announcements, ensuring you’re among the first to know about the exciting talent taking the stage.

As we aim to make 2025 even more memorable, Fairway Fest will once again bring together exceptional music, delicious culinary offerings, and an engaging festival atmosphere—all set against the picturesque East Park grounds.

"Fairway Fest is about more than music—it’s about community, connection, and celebrating what makes London so vibrant," says Justin Tiseo, Assistant General Manager and Partner at East Park London. "After a successful first year, we’re excited to expand the festival and create even more unforgettable memories for 2025."

Why should you sponsor?

A sponsor should support Fairway Fest because it offers unique opportunities to connect with a vibrant, engaged audience, while aligning with a well-established and beloved community event. Here are some key reasons why partnering with Fairway Fest is a valuable opportunity:

1. High Community Engagement

• Fairway Fest attracts a large, diverse crowd—both local and from surrounding areas—providing sponsors with access to a wide range of potential customers.

• Over 36% of guests come from outside of London, making the event a prime opportunity to expand brand reach beyond local markets.

2. Exposure to a Passionate Audience

• The festival attracts music lovers, food enthusiasts, and families, providing sponsors the chance to engage with multiple demographics.

• By being part of the festival, sponsors gain exposure to a highly engaged audience who are actively participating in the event, creating a connection beyond passive advertising.

3. Brand Alignment with Quality Entertainment

• Partnering with Fairway Fest connects a sponsor’s brand with high-quality music, a community-focused atmosphere, and a celebration of culture.

• Sponsors are seen as supporters of arts and culture, which can enhance their public image and strengthen their reputation in the community.

4. Increased Visibility

• Sponsors receive extensive exposure before, during, and after the event through various promotional channels, including social media, on-site branding, and event-related marketing materials.

• The event’s media coverage and social media reach help amplify the sponsor’s presence both locally and regionally.

5. Supporting Local Business and Growth

• By sponsoring Fairway Fest, companies can showcase their commitment to supporting local events and businesses, as the festival drives economic activity and increases tourism in London.

• The event offers the chance to support a growing event that is already gaining recognition and has the potential for even larger attendance in the future.

6. Exclusive Networking Opportunities

• Sponsors gain exclusive access to a network of businesses and influencers connected to the festival, allowing for valuable relationship-building and potential collaborations.

• The event brings together community leaders, artists, and local influencers, creating the perfect environment for meaningful partnerships.

7. Tailored Sponsorship Opportunities

• Fairway Fest offers customizable sponsorship packages to meet specific business goals and objectives, whether a brand seeks to increase awareness, drive sales, or build community connections.

• Sponsors can tailor their involvement to best fit their strategic objectives, ensuring that the partnership is mutually beneficial.

8. A Chance to Be Part of Something Special

• Fairway Fest is more than just a concert; it’s a celebration of music, community, and the spirit of London. Sponsors are integral to creating an unforgettable experience for attendees and making the event a resounding success.

By sponsoring Fairway Fest, brands not only align with an exciting, growing festival but also demonstrate their commitment to community involvement, culture, and the arts. The exposure, engagement, and long-term benefits make it a valuable partnership.

Justin Tiseo

East Park is a premier outdoor Family Entertainment Centre, spanning over 100 acres of beautiful parkland in London, Ontario. As one of Southwestern Ontario’s most exciting family attractions, East Park offers an incredible variety of activities and entertainment options for visitors of all ages.

Golf enthusiasts can enjoy our 18-hole executive golf course, while families can take advantage of outdoor attractions such as miniature golf, a driving range, go-karts, batting cages, and expansive picnic grounds perfect for a day out.

The newly renovated waterpark is a highlight, featuring 10 exhilarating water slides, a wave pool, and a splash pad with a water climber, providing endless fun for kids and adults alike.

For indoor entertainment, the Intencity facility is a hub of excitement, boasting rock climbing walls, bumper cars, a jungle gym, and a state-of-the-art video arcade.

Whether you’re seeking thrills, relaxation, or a bit of both, East Park has something for everyone to enjoy. With its diverse attractions, picturesque setting, and commitment to providing memorable experiences, East Park truly defines excitement and family fun in the region.

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