El Reto CompanyGame,

About the event

"El Reto" is an unparalleled international business competition designed for university students from across the globe. This event brings together bright minds from every corner of the world, fostering innovation, collaboration, and leadership among the business leaders of tomorrow.

Since its inception, "El Reto" has connected over 18,000 students from more than 850 universities worldwide, creating a dynamic and diverse platform for future professionals to showcase their skills. Participants engage in realistic business simulations, solve complex challenges, and compete in categories such as Marketing, Finance, International Business, and more.

This competition not only highlights academic excellence but also provides students with the chance to develop critical skills in a competitive yet collaborative international setting. Through real-world scenarios, participants can refine their decision-making, strategic thinking, and teamwork—key attributes for succeeding in today’s interconnected global economy.

Whether you're a student aiming to make an impact or an organization looking to support the next wave of talent, El Reto is the stage where the future of business begins.

Why should you sponsor?

1. Brand Visibility Among a Global Audience

• El Reto attracts students, professors, and universities worldwide, offering sponsors exposure to a highly qualified and diverse audience.
• Your brand is prominently displayed across event materials, online platforms, and communications, reinforcing its presence in the education sector and beyond.

2. Talent Acquisition Opportunities

• Sponsors gain exclusive access to a pool of ambitious, high-performing students with diverse perspectives and skills.
• This is an excellent opportunity to identify and recruit future leaders for internships, mentorship programs, or direct hiring.

3. Association with Education, Innovation, and Leadership

• Supporting El Reto positions your brand as a champion of innovation and education, highlighting your commitment to shaping future business leaders.
• It aligns your company with cutting-edge practices and thought leadership in business development.

4. Corporate Social Responsibility (CSR) Impact

• By supporting a program that fosters education and skills development globally, your company makes a tangible contribution to society.
• This partnership helps you meet CSR objectives by investing in human capital and promoting equitable education opportunities worldwide.

5. Networking and Collaboration

• Sponsors have opportunities to engage with university leaders, professors, and other corporate partners involved in the event.
• These connections can lead to collaborations and strengthen ties within the academic and corporate worlds.

6. Enhanced Digital Presence

• El Reto’s strong presence on social media and its digital reach amplify sponsor recognition.
• Being part of an event with a global footprint increases your brand's digital visibility and engagement.

Victor Marin Miravet

CompanyGame is an intelligent training platform for business management based on business simulators. These simulators are software applications powered by expert systems that replicate business models and their respective sectoral environments, enabling the creation of high-impact educational experiences in the classroom.

With over 25 years of experience, CompanyGame offers simulators based on real-life situations and challenges, allowing users to apply theoretical knowledge in an integrated way, understand the interconnectedness of business operations, and practice decision-making skills.

CompanyGame features a portfolio of more than 35 simulators in various areas of management and with progressively increasing levels of difficulty, ensuring tailored solutions for diverse training needs. Business sectors covered by CompanyGame simulators include: Business Management, Hospitality and Tourism, Banking and Finance, Internationalization and Globalization, Marketing, Operations, Sustainability, and more.

The technology and methodology used in the development and application of CompanyGame simulators are 100% proprietary, enabling fully customized and tailored solutions to meet client needs.

Additionally, CompanyGame provides comprehensive advisory and personalized implementation services to ensure proper planning of simulation activities.

Every year, CompanyGame organizes the RETO: International Business Simulation Challenge, an international competition offering an exceptional training opportunity in business management for university students and future executives. The Challenge fosters entrepreneurial spirit and strengthens management skills by confronting participants with real-world business scenarios, helping them develop key competencies such as decision-making, analytical thinking, teamwork, and problem-solving. Learn more at https://www.retocompanygame.com/.

Contact the Organizer Contact the Organizer