BBYO International Convention 2019,

About the event

BBYO is the world’s largest Jewish teen movement with more than 80,000 teens involved across 600+ communities in 46 countries, representing families with an average household income of $450K. BBYO’s International Convention is now among the largest annual Jewish communal events in North America, with nearly 6,000 attendees expected to be present in February 2019 as we celebrate 95 years of BBYO. The program is increasingly like a South by Southwest (SXSW) for Jewish teens – bringing together high school students (ages 14 – 18) from across North America and around the world to be inspired by thought leaders from all sectors of society, engage with brands they care about, develop leadership skills, and take part in hands-on service, advocacy, sports, music and other immersive social programming. In addition to the thousands of teens on site, hundreds of philanthropists, organization executives and societal leaders will be present as guests, speakers and supporters of BBYO.

Why should you sponsor?

As we gear up for our biggest and best year yet, we’re offering exclusive IC 2019 Brand Partner opportunities for industry-leading organizations – with special attention to brands targeting a highly influential and socially-conscious Gen Z population. We’re eager to explore high visibility, high impact ways to incorporate your brand as a key piece of that lineup for 2019, whether via any combination of the following (open to anything, big or small!):

• On-site interactive brand activation/engagement (street team),
• Financial sponsorship (with naming rights),
• In-kind product/services donation,
• Executive speaker presence (featured leadership personalities),
• Exclusive coupon codes, and/or
• Anything else we can dream up together!

IC 2019 Brand Partners will have all the essential tools to inspire, engage, and entertain a captive audience of thousands of teen influencers and adult guests, plus ample opportunities to share your brand via digital broadcast networks with hundreds of thousands of parents, alumni and community members worldwide, as well. 

Rae Williams

Rae (Krucoff) Williams is the Senior Director of Campaigns & Movement Initiatives at BBYO - the world's leading pluralistic Jewish Youth Movement, In this role, Rae oversees the development and deployment of innovative social, leadership, and service-oriented program experiences for high school students across 40+ countries around the world. Rae's professional passion for BBYO stems from her own personal experience as an alum of the Movement, too.

As a proud “Double Dukie,” Rae received both her B.A. in International Comparative Studies and her M.B.A. from Duke University, with extensive experience in project/event management through corporate consulting (w/ Deloitte) and across the nonprofit sector. She currently lives in Durham, NC, with her husband, where we enjoy exploring new neighborhoods and eating great food.

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