BALI JATRA 2024,

About the event

The Bali Jatra is a significant cultural festival celebrated by the Odia community, particularly in Odisha, India. The term "Bali Jatra" translates to "the journey to Bali" and commemorates the ancient maritime trade routes of the Kalinga region (modern-day Odisha). Here’s what the event typically encompasses:

Key Aspects of Bali Jatra:

1. Cultural Celebration:

   • Bali Jatra celebrates Odisha's rich cultural heritage, showcasing traditional music, dance, and art forms. Performances may include Odissi dance, folk music, and theatrical presentations that reflect Odia traditions.

2. Food and Cuisine:

   • The event features a variety of Odia delicacies, allowing attendees to experience the region’s culinary richness. Food stalls offer traditional dishes, snacks, and sweets, promoting Odia cuisine.

3. Art and Craft Exhibitions:

   • The festival often includes exhibitions of traditional Odia handicrafts, paintings, and artworks. This provides local artisans a platform to showcase and sell their creations.

4. Community Engagement:

   • Bali Jatra serves as a gathering for the Odia diaspora in the UK, fostering community spirit and connections among families, professionals, and students. It provides an opportunity for networking and strengthening ties within the community.

5. Educational Workshops:

   • Some events may include workshops on Odia language, dance, music, or art, aimed at educating attendees about the cultural heritage of Odisha.

6. Charitable Initiatives:

   • Many celebrations also involve fundraising efforts to support educational, healthcare, and social initiatives in Odisha, reinforcing the community's commitment to giving back.

Purpose of the Event:

The Bali Jatra in the UK aims to:

• Celebrate and promote the Odia culture and heritage among the diaspora.
• Strengthen community bonds and foster networking among Odias living in the UK.
• Provide a platform for showcasing Odia arts, crafts, and cuisine.
• Engage in charitable activities that support causes in Odisha.

The 2024 Bali Jatra at Townley Grammar School, Bexley, Kent on 30th November promises to be a vibrant celebration, bringing together the Odia community and promoting cultural exchange in the UK!

Why should you sponsor?

Here are compelling reasons for a sponsor to support the Bali Jatra event organized by the Odisha Society of the United Kingdom (OSUK):

1. Community Engagement

• Target Audience: The event attracts a diverse audience of Odia families, professionals, and local community members, providing sponsors with access to a dedicated and engaged demographic.
• Building Relationships: Sponsoring the event allows businesses to build strong relationships with community members and foster goodwill.

2. Brand Visibility

• Extensive Promotion: Sponsors will receive prominent visibility through various marketing channels, including social media, newsletters, and event promotional materials.
• On-Site Branding: Businesses will have the opportunity to showcase their brand at the event through banners, booths, and promotional materials, increasing awareness and recognition.

3. Positive Brand Association

• Cultural Alignment: Associating with a cultural event like Bali Jatra demonstrates a commitment to supporting diversity and inclusion, enhancing the sponsor's reputation within the community.
• Corporate Social Responsibility (CSR): Supporting community events aligns with CSR initiatives, showcasing the company’s dedication to giving back and contributing positively to society.

4. Networking Opportunities

• Direct Interaction: The event provides an excellent platform for sponsors to engage directly with attendees, including community leaders, influencers, and decision-makers, creating potential business opportunities and collaborations.
• Business Growth: Networking at the event can lead to partnerships and connections that can benefit the sponsor's business in the long run.

5. Cultural Promotion

• Supporting Heritage: By sponsoring the event, businesses play a vital role in promoting and preserving the rich cultural heritage of Odisha, contributing to cultural diversity in the UK.
• Visibility in Cultural Exchange: Sponsors can position themselves as champions of cultural exchange, appealing to a broader audience interested in multicultural events.

6. Impactful Community Support

• Charitable Contributions: Sponsoring the event often involves supporting educational and healthcare initiatives in Odisha, providing sponsors with a platform to make a meaningful impact.
• Enhancing Community Welfare: Businesses can contribute to the overall well-being of the Odia community by supporting initiatives that foster education and cultural engagement.

7. Media Exposure

• Local Press Coverage: Sponsorship can lead to media mentions and coverage, enhancing visibility and brand awareness through local news outlets, radio, and online platforms.
• Social Media Reach: Sponsors will benefit from promotion across OSUK’s social media platforms, further extending their reach to potential customers.

Conclusion

Supporting the Bali Jatra event offers sponsors a unique opportunity to connect with the Odia community, promote their brand, and contribute to cultural enrichment and community development. By partnering with OSUK, sponsors not only enhance their visibility but also demonstrate their commitment to supporting diversity and positive social impact.

BIBHUTI PATTNAYAK

Introduction to OSUK
The Odisha Society of the United Kingdom (OSUK) is a prominent cultural organization established in 1980, dedicated to promoting and preserving the rich heritage of Odisha in the UK. With a vibrant community of Odia professionals, families, and friends, OSUK serves as a bridge between Odisha and the UK, facilitating cultural exchange, networking opportunities, and social initiatives.

Our Mission
Our mission is to foster a sense of community among Odias living in the UK, celebrate our cultural heritage, and support charitable causes that benefit both our local and global communities. We achieve this through various events, workshops, and collaborations with local organizations, fostering a sense of belonging among our members while promoting the cultural richness of Odisha.

Bali Jatra 2024
We are excited to announce the Bali Jatra 2024, a significant cultural festival celebrating Odisha's maritime heritage, scheduled for 30th November 2024 at Townley Grammar School, Bexley, Kent. This event will feature cultural performances, food stalls, art exhibitions, and opportunities for local businesses to showcase their products and services to a diverse audience.

Why Sponsor OSUK?

• Community Engagement: By sponsoring OSUK and our events, your brand will connect with a dedicated community of over 2,500 Odia families and professionals in the UK, along with attendees from various backgrounds.
• Brand Visibility: Your company will gain exposure through our marketing channels, including social media, newsletters, and event promotional materials.
• Positive Brand Association: Aligning with OSUK demonstrates your commitment to cultural diversity and community support, enhancing your brand’s reputation.
• Networking Opportunities: Engage directly with attendees, including community leaders, professionals, and decision-makers, providing opportunities for collaboration and business growth.

Sponsorship Opportunities
We offer various sponsorship levels tailored to meet your marketing goals, including:

• Gold Sponsor: Premier branding and promotional opportunities throughout the event.
• Silver Sponsor: High visibility with featured advertising and booth space.
• Bronze Sponsor: Brand placement in event materials and on-site recognition.

Join Us in Making a Difference!
We invite you to partner with us as a sponsor for the Bali Jatra 2024. Your support will help us create a memorable event that celebrates Odisha’s rich culture and fosters community spirit in the UK. Together, we can make a significant impact!

Contact Information
For more details about sponsorship opportunities, please contact:

• Reena Meher
  Phone: 7588 550598

• Dr. Bibhuti Bhusan Pattnayak
  Phone: 07948608853

Thank you for considering this opportunity to support OSUK and the vibrant Odia community in the UK. We look forward to partnering with you!

Contact the Organizer Contact the Organizer