Arjit Singh Live,

About the event

1. Event Overview

The heart and soul of Indian music is coming back to Mumbai for an unforgettable night of melody, emotion, and magic. Arijit Singh, one of India’s most cherished and soul-stirring vocalists, will headline a spectacular live concert in August 2027, expected to draw more than 7,500 music lovers from across the country and beyond.

Known for his powerful vocals and heartfelt performances, Arijit Singh has become a household name with chart-topping hits across Bollywood and indie music scenes. With a legacy of sold-out concerts around the globe, Arijit’s return to Mumbai promises an immersive experience like no other.

The event will feature state-of-the-art stage design, cutting-edge audiovisual effects, interactive fan zones, curated food & beverage experiences, and various brand activations—making it not just a concert, but a full-fledged entertainment festival.

2. Artist Profile: Arijit Singh

Arijit Singh is not just an artist; he is an emotion for millions. With hits like Tum Hi Ho, Raabta, Channa Mereya, and Kesariya, he continues to dominate music charts and playlists globally.

• Spotify Followers: 10M+

• YouTube Views (Cumulative): 2B+

• Instagram Reach: 6M+

• Live Concerts: 100+ cities worldwide

• Audience Demographic: Urban millennials, Gen Z, working professionals, and music connoisseurs

His concerts are known for their powerful, soulful ambiance and for attracting a loyal, emotionally engaged fan base—making it an ideal environment for meaningful brand connection.

3. Venue & Setup

The concert will be hosted at a premier venue in Mumbai, capable of handling a crowd of over 7,500 attendees with:

• Massive Main Stage with high-definition LED walls, 3D visual mapping, and multi-layer lighting

• VVIP Lounges, Corporate Boxes, and General Access Zones

• Food & Beverage Zones with curated culinary partners

• Brand Experience Zones for sponsor activations and product showcases

• Tech-Enabled Entry with digital tickets and QR code-based access

• Merchandise Stalls, Photo Booths, and Artist Meet-and-Greet Areas

4. Marketing & Promotions Plan

Our multi-channel campaign will ensure mass awareness and targeted reach through:

Digital Marketing

• Social media campaigns across Instagram, Facebook, YouTube, and Twitter

• Influencer collaborations for behind-the-scenes access and giveaways

• Countdown reels, artist shoutouts, teaser trailers

• Email marketing to 200K+ subscribers

Offline Promotions

• Print advertising in Mumbai Mirror, Times of India, Mid-Day

• FM radio promos on Radio Mirchi, Red FM, and Fever FM

• Posters and standees at colleges, malls, and cafes

PR & Media

• Press conference with Arijit Singh and sponsors

• Coverage in major entertainment magazines and websites

• Post-event media kits and highlight reels

Why should you sponsor?

 Why Sponsor This Event?

This is more than a musical night—it’s a high-impact marketing platform for brands that want to connect with a premium, emotionally invested, and culturally tuned-in audience.

Key Sponsor Benefits:

• Massive On-ground Visibility: Over 7,500 attendees expected; prominent brand presence via LED screens, banners, kiosks, stage backdrops, and more.

• Digital Exposure: Cross-platform promotion through social media, influencer tie-ins, YouTube ads, Instagram Reels, and Facebook Event pages.

• Media Coverage: Collaboration with local and national press, music bloggers, FM radio, and entertainment portals.

• Target Audience Reach: Tap into a diverse crowd aged 18–45 with strong spending power and high brand receptivity.

• Experiential Marketing Opportunities: Create engaging branded zones, sampling booths, VR/AR experiences, and contest integrations.

8. Brand Activation Possibilities

We welcome creativity and interactive brand participation. Suggested activation ideas:

• Photo Booths: Custom-branded with AR filters and instant social sharing

• VIP Lounge Sponsorship: Curated lounge space with personalized hospitality

• Interactive Installations: Touchpoints like LED walls, graffiti boards, or interactive contests

• Product Sampling / Launch Pads: Introduce new products to a live audience

Sagar Mehta

Sagar Mehta in Collaboration with Pegasus Events

The visionary behind this grand musical spectacle, Sagar Mehta, is a seasoned events professional known for curating large-scale, high-impact experiences that leave lasting impressions. With a sharp eye for detail and a deep understanding of audience engagement, Sagar brings both creativity and structure to every project he leads.

In partnership with Pegasus Events, one of India’s leading experiential marketing and event management agencies, this collaboration ensures world-class execution and innovation at every level of the concert. Pegasus Events has an established track record of delivering premium events across entertainment, corporate, lifestyle, and luxury sectors, bringing unmatched operational excellence and creative flair.

Together, Sagar Mehta and Pegasus Events are set to deliver an extraordinary edition of Arijit Singh Live in Concert – Mumbai 2027, scaling up production, audience engagement, and brand integration to new heights. From cutting-edge stage design to immersive fan experiences and high-end sponsor activations, this event is being designed as one of the most unforgettable live concerts ever held in Mumbai.

With a passion for excellence and a commitment to delivering magical moments, this collaboration stands as a hallmark of what true event craftsmanship looks like on a national stage.

Contact the Organizer Contact the Organizer