After Dark,

About the event

Aft3rDark is more than just a concert—it’s an immersive, high-energy hip-hop experience that blends the underground scene with some of the biggest names in the industry. Designed to be a disruptive and culture-defining event, Aft3rDark delivers electrifying performances, raw energy, and an atmosphere that keeps the crowd engaged from start to finish.

Beyond the entertainment, Aft3rDark is committed to uplifting the next generation of talent. We’re curating a lineup that not only includes top-tier artists but also showcases emerging talent, giving up-and-coming artists a platform to perform alongside industry heavyweights. This initiative ensures that fresh voices get the exposure they need while offering attendees a unique experience with new and exciting music.

With an audience of 1,000 – 2,500 passionate hip-hop fans, Aft3rDark is set to be a landmark event that delivers value to both attendees and sponsors alike.

Why should you sponsor?

Sponsoring Aft3rDark is more than just brand exposure—it’s a strategic investment in a high-energy, experience-driven event that connects directly with an engaged, trendsetting audience. Here’s why partnering with us is a smart move for your brand:

1. Direct Access to a High-Value Audience

Aft3rDark attracts 1,000 – 2,500 engaged hip-hop fans, trendsetters, and culture influencers, making it the perfect platform for brands in fashion, alcohol, lifestyle, tech, and entertainment to connect with their ideal customers.

2. Powerful Brand Integration & Engagement

We go beyond basic logo placements. Sponsors receive customized, high-impact branding opportunities, including:

Stage branding & shoutouts during key moments.

Product placements & interactive activations to connect with attendees.

Social media exposure before, during, and after the event to maximize reach.

VIP & experiential marketing opportunities to create direct engagement with attendees.

3. Supporting Emerging Talent & Culture

Aft3rDark isn’t just a concert—it’s a movement that uplifts the next generation of artists. By supporting this event, sponsors play a role in empowering rising talent, positioning their brand as a key supporter of local music and culture.

4. Media & Digital Exposure

We are running an extensive promotional campaign, including:

Social media marketing across multiple platforms.

Influencer partnerships to amplify reach.

Press coverage & interviews with key media outlets.

Your brand will benefit from ongoing exposure before, during, and after the event, ensuring long-term visibility.

5. Long-Term Brand Positioning

Aft3rDark is not a one-off event—it’s a biannual movement that will grow in scale and influence. Early sponsors will have the opportunity to build long-term brand affinity with our audience and establish themselves as key players in the culture.

Let’s Build Something Unforgettable

By sponsoring Aft3rDark, you’re not just investing in an event—you’re aligning with a growing movement that captures the heart of urban culture, music, and entertainment. Let’s create something powerful together.

Joseph Gordon

I am Lendel, founder of Moment, a music promotion production powerhouse with deep roots in South Africa’s entertainment industry. 

With years of experience in entertainment and event curation, music production, and brand collaborations, I have successfully worked with top-tier artists, global brands like BMW and U-Turn, and played a role in internationally recognized productions.

Beyond just another event, Aft3rDark is an experience-driven movement.

We are creating a high-impact, immersive concert that blends underground and mainstream hip-hop, attracting an audience of 1,000 – 2,000 engaged, trendsetting, high-spending young adults.

 

• Strategic Market Positioning – We’ve identified a gap in the nightlife and live music industry, tapping into a demographic that craves premium, exclusive, and experience-driven events.

Why partnering with us will be great move.

• Direct Audience Access – Your brand will be placed in front of an active, social-media-savvy audience that values authenticity and exclusivity—a prime market for music, fashion, alcohol, and lifestyle brands.

• Tailored Sponsorship ROI – We don’t believe in just slapping logos on flyers. We craft custom brand integrations to ensure your sponsorship delivers measurable impact, from on-stage branding and interactive activations to digital and influencer-driven marketing.

Long-Term Vision – This is not a one-off event. Aft3rDark is designed to be a biannual cultural movement, ensuring continued brand visibility and longevity in a market that thrives on consistency

In conclusion, the South African live music and urban culture scene is expanding rapidly, and brands that establish themselves early will dominate. Aft3rDark offers an exclusive opportunity to attach your brand to a movement that will shape the next era of nightlife, music, and cultural engagement.

I would love the opportunity to discuss how we can align your brand with this vision and maximize your return on investment. Let’s set up a time to connect and explore how Aft3rDark can be a game-changer for your brand.

Looking forward to making this happen together. 

Contact the Organizer Contact the Organizer