2025 China Britain Chinese New Year Extravaganza,

About the event

It has been successfully held for 12 consecutive years, reaching over 10,000 Chinese and British audiences and involving more than 1,000 performers and crew. It has become an essential event for the Chinese community, students, and residents in the UK to celebrate the Chinese New Year.

The Gala is dedicated to promoting Chinese culture through diverse Sino-British cultural activities and projects. Performers span various age groups, including young children (2-11 years), teenagers (12-17 years), and adults (18 and above).

The Gala features a variety of stage performances, including dance, drama, comedy skits, martial arts, singing, magic, musical theatre, and fashion shows. Through these diverse formats, the audience can fully experience the richness and charm of Chinese culture while enjoying the joyful atmosphere of the Chinese New Year.

Why should you sponsor?

Global Interaction: Combining in-person performances with online streaming, allowing global audiences to experience the gala together.

Cultural Significance: Featuring diverse performances that include Kungfu，dance, comedy, traditional opera, and cultural showcases, highlighting the joy and customs of the Chinese New Year.

Chinese Cultural Elements: Special features showcasing Chinese traditional unique culture, including Chinese cuisine, traditional crafts, and heritage.

Innovative Fusion: Blending traditional and modern performances, with content presented in both Chinese and English to enhance the event’s international appeal and diversity.

Sponsors Benefits:

Event Day Exposure: The sponsor’s name and logo will be displayed in the program booklet, event posters, branded glow sticks, and at the event venue.

Online Exposure: The sponsor's logo and name will be integrated across digital platforms, including soft ad placements on new media platforms, multiple Chinese New Year greeting videos shared on major media outlets, and live-streaming platforms before, during, and after the event.

Customized Content Integration: Options include brand placement within language-based performances, logo display on costumes, and other tailored brand integrations within cultural segments.

Tengfei Ma

The UK China Dance and Culture Association (UK registered charity) organizes a wide variety of events and activities, but the main focus is on the annual China-Britain Chinese New Year Extravaganza, which has been successfully held 12 times and has reached more than 10,000 audiences in the UK.

 

Performers range from children (2-11 years old), teenagers (12-17 years old) and adults (over 18 years old). Stage performance forms are not limited to dance, drama, song and dance drama, catwalk, folk dance, martial arts, magic, and singing, through different forms of programs, so that the audience can fully feel the charm of Chinese culture, together to enjoy the Chinese New Year in the festive atmosphere.

Contact the Organizer Contact the Organizer