Zenith City Radio Christmas Gala,

Victor Martinez

Victor Martinez

CEO of Zenith City Radio and Pinnacle Premier Enterprises LLC

Founder & Visionary of Zenith City Radio

Born in Las Vegas, Nevada, Victor Martinez was destined for a life in music and entertainment. The son of a talented singer, entertainer, and humanitarian, Victor's early exposure to the arts ignited a deep passion for music that has shaped his journey ever since.

At the age of 13, Victor began playing drums at his local church in West Duluth, Minnesota—his first step into a lifetime of sound. By 2006, he launched his first studio, Ace of Spades, in Superior, Wisconsin. There, he connected with audio mentor Mike White and joined forces with Off The Couch Entertainment, collaborating with regional hip hop talents such as A-Dub, Beezy, Killa B, Special-K, and Mike White himself. OTC went on to perform as one of the opening acts at the Clyde Iron Works in Duluth, Mn, with hip hop legend Tech N9ne being the headliner.

In 2010, Victor moved to Duluth, MN, where he established Lake Breeze Audio Recording, a $50,000 commercial studio dedicated to high-quality production. His expertise and leadership continued to expand in 2018 when he became co-owner of Solace Studios with partner Solomon Witherspoon. A year later, he co-founded Pinnacle Pointe Studios, further cementing his influence in the regional music scene.

Victor's most ambitious venture came in 2022 with the founding of Zenith City Radio, a global online radio station spotlighting local, regional, and international hip hop artists. The station reaches millions through platforms like Audacy (60M active listeners, 200 million in network), TuneIn (75M monthly users), and iHeartRadio (110M weekly and 276M monthly listeners), and is accessible across 200+ devices and platforms. It also features a dedicated mobile app, amplifying independent voices on a worldwide scale.

In addition to radio, Victor hosts The Vegas Vic Show on iHeartRadio with co-host Solomon Witherspoon—a podcast focused on uplifting entrepreneurs, community leaders, creatives, and musicians from the region and beyond.

Victor is also the organizer of the annual Zenith City Radio Business Gala in Duluth, a red-carpet event that celebrates the convergence of music, small business, food, and culture.

With over 25 years of experience in audio production, Victor’s artist credits include Casino Cuz’O, King Kastro, Royalty, Q, Renagade, Mac Streetz, Infinite Money, and more than 30 other artists and bands. His industry connections include encounters with major artists such as Ace Hood and Bizzy Bone of Bone Thugs-N-Harmony.

Victor Martinez is not just a producer—he's an advocate for musicians rights, a bridge-builder in the industry, and a creative force behind one of the most innovative radio platforms in the Midwest.