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World Dog Expo

Meadowlands Exposition Center, Secaucus, New Jersey, United States
Sat, Jun 01 - Sun, Jun 02 2019

Sponsorship Pitch

Meadowlands Exposition Center, Secaucus, New Jersey, United States Meadowlands Exposition Center, Secaucus, New Jersey, United States
#Family & Education  #Other  #Exhibition

About our event

This weekend spectacular event will celebrate dogs everywhere in a large–scale, cutting edge multimedia format. With multiple stages, attendees will enjoy exciting events, such as dock diving, disc dog, lure coursing, weight pulling and schutzhund, just to name a few.

The World Dog experience will provide opportunities for the dog and owner to participate together in sports, education, training and other bonding experiences. Also, the show will work to promote dog rescue, fostering and adoption.

Perhaps the main attraction of World Dog Expo will be the notable trade show event, featuring a huge array of dog–centered products. Attendees will be able to find the newest and best products for their canine companions. Participating vendors will benefit from the unprecedented exposure created for the event.

Video

Attendees Demographics

Gender Distribution

44%
56%

Expected Audience

10000+

Sponsorship Opportunities

World Dog Expo markets itself as the most cutting-edge show in the pet industry, with an emphasis on digital (huge digital screen at the show, high quality live streaming of events, interactive social media etc). This show raises the bar for pet/dog expos in that it is presented with a more professional and classy look that includes being the only show of its kind that is carpeted, etc. 

World Dog Expo appeals to ideal demographics for companies that want to market to diverse upper income families. The show is located in Northern New Jersey, which has one of highest household income in the country. It also pulls heavily from Maryland and Washington DC - the top two household incomes in the country. The majority of attendees are families who seek out activities. The highest percentage of dog owners are households with incomes over $100,000 (according to Pew Social Trends). According to Google Analytics, "Media & Entertainment/TV Lovers" is one of our top key metrics of people viewing our website.

US$300

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Hanging Banner Sponsorship

Six ft. long by 3 1/2 ft. high banner (provided by show). Banner displays logo and vendor booth number. Banner is hung from ceiling across the show floor.

US$500

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Watering Hole Sponsorships

Sponsoring five water stations throughout the show. Sponsor may use their bowls if applicable. Show provides water, setup and maintenance during event. • Logo on all water stations • Logo and link on website • Social media campaign • Logo to be shown on big screen

US$1000

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Leader of the Pack Sponsorship

This sponsorship is ideal for companies that want exposure before, during and after the show. It will include: • Social media campaign • Logo and link on website • Listing in newsletter that goes out to 80,000 emails • Banner at show • Ad on big screen in Main Arena • Listed in post-show email wrap up

US$2000

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Demo Stage Sponsor

This is ideal for a company that values education and would like their name associated with learning and discovery. This sponsorship includes: • Stage to be named “The (Sponsor) Demo Stage” (Example: The Barkleigh Demo Stage) • Banner on stage at show • Social media campaign • Logo and link on website • Listing in newsletter that goes out to 80,000 emails • Ad on big screen in Main Arena • Listed in post-show email wrap up • Sponsor's competitors will not be scheduled for demos

US$2000

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Paws-On Experience Sponsorship

This is ideal for a company that values interaction between the dog and the dog parent. This sponsorship includes: • Stage to be named “The (Sponsor) Paws-On Park” (Example: The Barkleigh Paws-On Park) • Banner at park • Social media campaign • Logo and link on website • Listing in newsletter that goes out to 80,000 emails • Ad on big screen in Main Arena • Listed in post-show email wrap up • Sponsor's competitors will not be scheduled at park

US$2500

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Weight Pull Sponsorship

Get exposure at one of the most popular and exciting attractions at the show. The weight pull sponsorship includes: • Everywhere posted, weight pull is listed as “Weight Pull Sponsored by (Sponsor)” •Banner at weight pull arena • Social media campaign • Logo and link on website • Listing in newsletter that goes out to 80,000 emails • Ad on big screen in Main Arena • Listed in post-show email wrap up

US$3000

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Treat Street Sponsorshp

This sponsorship is ideal for a company that sells a variety of treats. The concept is a fun way for dogs to choose the treat they prefer. Ideally the pet owner buys the treat that the dog chooses. There will be a separate room in a high traffic area dedicated just to this. It will also be setup to maximize social media opportunities (fun picture opportunities of the dogs choosing their treat). • Prominent Signage at the show • Room to be named “(Sponsor)’s Treat Street” (Example: Barkleigh’s Treat Street) • Social media campaign promoting this as a new exciting addition to World Dog Expo • Mention in our newsletter and distributed to 80,000 contacts • Logo and link on website • Additional listing under “Event” section on our website • Ads promoting the room displayed on our big screen in the Main Arena

US$3000

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Toy Town Sponsorship

This sponsorship is ideal for a company that sells a variety of toys. The concept is a fun way for dogs to choose the toy they prefer. Ideally the pet owner buys the toy that the dog chooses. There will be a separate room in a high traffic area dedicated just to this. It will also be setup to maximize social media opportunities (fun picture opportunities of the dogs choosing their toy). • Prominent Signage at the show • Room to be named “(Sponsor)’s Toy Town” (Example: Barkleigh’s Toy Town) • Social media campaign promoting this as a new exciting addition to World Dog Expo • Mention in our newsletter and distributed to 80,000 contacts • Logo and link on website • Additional listing under “Event” section on our website • Ads promoting the room displayed on our big screen in the Main Arena

US$3000

Contact

The Amusement Bark Sponsorship

This sponsorship is ideal for a company that is looking for a lot of social media exposure and wants to be associated with a fun, new concept. There will be a separate room in a high traffic area dedicated to a ball pit and bubble machines for dogs. The ball pit and bubble machine will be placed in front of sponsor logo banners (step and repeat banners), so that all pictures taken and posted on social media will prominently display the sponsor's logo. • Prominent Signage at the show • Room to be named “(Sponsor)’s Amusement Bark” (Example: Barkleigh’s Amusement Bark) • Social media campaign promoting this as a new exciting addition to World Dog Expo • Mention in our newsletter and distributed to 80,000 contacts • Logo and link on website • Additional listing under “Event” section on our website • Ads promoting the room displayed on our big screen in the Main Arena • Sponsor's booth in the room

US$3000

Contact

Shorty Rossi Spokesperson Sponsorship

If interested in sponsoring the Pit Boss, Shorty Rossi, please call.

US$4000

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Flyball Sponsorship

Get exposure at one of the most popular and exciting attractions at the show. The flyball sponsorship includes: • Everywhere posted, flyball is listed as “Flyball Sponsored by (Sponsor)” •Banner at the flyball arena • Social media campaign • Logo and link on website • Listing in newsletter that goes out to 80,000 emails • Ad on big screen in Main Arena • Listed in post-show email wrap up (NOTE: sponsor cannot be a dog food company)

US$5000

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Dock Diving Sponsor

Get exposure at one of the most popular and exciting attractions at the show. The dock diving sponsorship includes: • Everywhere posted, dock diving is listed as “Dock Diving Sponsored by (Sponsor)” •Banner at the dock diving dock • Social media campaign • Logo and link on website • Listing in newsletter that goes out to 80,000 emails • Ad on big screen in Main Arena • Listed in post-show email wrap up

US$5000

Contact

Main Arena Sponsorship

This sponsorship gives naming rights to the Main Arena. The sponsorship includes: • Main Arena always referred to as “The (Sponsor) Arena” (Example: The Barkleigh Arena) • Six banners in Main Arena (3 inside arena, 3 outside arena) • Social Media Campaign • Logo & link on website • Listing in newsletter that goes out to 80,000 emails • Ad on big screen in Main Arena • Listed in post-show email wrap up

US$5000

Contact

Pawsitively Clean Sponsorship

World Dog Expo is the only carpeted show of its kind. Because of that, there is a great sponsorship opportunity for a cleaning product. Sponsorship includes: • Prominent banners throughout the show stating “(Sponsor) helping to Keep World Dog Expo Pawsitively Clean” • designated pet cleaning stations with logo at each • Show provides cleaning staff • Cleaning staff will wear sponsor logo shirts that say “(Sponsor) Helping to Keep World Dog Expo Pawsitively Clean” • Logo with link on website • Facebook, email and other social media campaigns • BarkTV advertising • One 10x10 booths

US$5000

Contact

Next Big Canine Freestyle Star Sponsorship

Extensive Social Media Campaign to determine a winner that will be a featured act at the show. • Logo and link on all social media • Inclusion in newsletter to 80,000 contacts (announcing contest & announcing winner) • Sponsor introduces act at the show with logo on big screen in main arena (2 times per day) • Prominent signage at the show • Sponsor granted use of winner’s image for promotion • Logo and link on website

US$20000

Contact

World Dog Expo Naming Sponsorship

• Exclusivity • Renaming show "World Dog Expo presented by (Sponsor)" • Right to refuse any competing sponsor • Logo on multiple billboards in the NY/NJ market • Logo and mentions in all marketing • Logo prominently displayed on front of building • Potential for sponsor expert to be used as speaker/presenter/host • Logo prominently displayed throughout the show • Logo with link on website • Facebook, email and other social media campaigns • BarkTV advertising • Two 10x10 booths • Sponsor only meet and greets with show talent (sponsor determines what employees or clients can attend)

Our Sponsors

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World Dog Entertainment is co-owned by Barkleigh Productions and Joey Villani.

Barkleigh Productions is the leading trade show and media company for the pet care industry. They produce nine shows for the grooming and pet boarding industry, including Groom Expo, the world's largest show of it's kind. Barkleigh also publishes the leading B2B magazines for the vet, pet boarding and grooming industries.

Joey Villani is the face of the pet care industry after having appeared in many TV shows, including Dogs 101 and Groomer Has It. He also co-hosts Animal Radio and is part owner of Intergroom.

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