Voight Pop Up,

About the event

We are having a pop up shop to promote our newest lingerie/apparel collection "Heartbreaker" We plan to deliver a one of a kind fashion experience that will drive millions of interactions online through the multitude of social channels we have. This event has been talked about by our founder online for over a year and the hype surrounding the event is going to be massive. 

Why should you sponsor?

My name is Karl Darcy, and I am the creative director for @voightbyvalentina. Voight is a minority driven, female powerhouse brand known for its exclusive apparel/accessory drops and over-the-top imagery based out of Miami, FL. We are having our first ever pop up shop in the Wynwood Arts District during the second week of January and would love a partner to help sponsor part of the event. Below I've attached some key statistics and marketing strategies I believe can take this collaboration to the next level.

Key Brand Statistics:
- 90k followers on instagram 
- 20k average story views on business page 
- 65k subscribers to email blasts
- 1.5 million store session in 2021
- 35k orders in 2021
- Face of brand, @valentinavoight, 175k followers on instagram 
- @valentinavoight 312k followers on twitter 
- 18-34 female demographic with average order value of 136$

This pop up is in promotion of our "Heartbreaker" collection, which will be our biggest drop ever. Our collections typically sell out in 5-10 minutes and we plan to carry this frenzied excitement over to our popup shop and towards our partners brands. This is an opportunity for a partner to align itself with a young female audience that is empowered by their purchases and loves sharing that excitement on social media.

Our fans love to post everything about the experience we provide and it's a big reason for our strong growth. A few marketing strategies to further promote your brand would include creating Voight x partner marketing materials for each order purchased that are designed to appear in all content shared. Strategic logo placement in our custom mirror designed specifically for customer content creation, and a dedicated area with promotional displays.

In addition, we plan to do wheat pastings around Miami, an email marketing campaign, and a social media blitz in promotion of the event. The potential reach is upwards of millions of interactions and if you partner with us, that hype will be extended to your brand.  
 

karl Darcy

My name is Karl Darcy, and I am the creative director for @voightbyvalentina. Voight is a minority driven, female powerhouse brand known for its exclusive apparel/accessory drops and over-the-top imagery based out of Miami, FL.

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