About the event
MISSION: The Spot is a dynamic retail concept, designed to represent a collective of creative brands, the rare opportunity to make their goods accessible without the use of a brick & mortar storefront - It is our mission to create a platform for entrepreneurs including; people of color, women, + LGBTQ+ community.
The Spot also serves as an experiential pop-up shop featuring black and brown vendors in a colorful city right outside New York City. Curated vendors include a black-owned Cotton farm from North Carolina, custom Senegalese baskets, and vintage clothing & accessory boutiques that span across the entire east coast. Attendees will be immersed in activation-style vending areas, take selfies next to art installations & indulge in culture-themed cocktails whilemusic serenades them through this immersive retail experience. To top it off, This event is a precursor to Power 105.1’s famed Powerhouse Concert featuring Meek Mill, Migos, Saweetie & Megan Thee Stallion, which occurs across the street from The Spot’s venue; at the Prudential Center, directly following our event.
The venue location is intentional; Newark, NJ; a racially diverse city currently in a redevelopment phase on the brink of gentrification – Neffi, and her Fiancé Danielle Watson (a Newark native) with the support of a newly-elected Councilwoman, and The Newark Downtown District aim to showcase talented underrepresented creators in a city that represents the culture – transforming it into a business incubator and destination for minority entrepreneurs.
Why should you sponsor?
Your company or brand can participate in the creation of an engaging, innovative, brand activation that has high marketing value to Millennials, People of Color, and the LGBTQ+ communities. Our intention is to provide visibility, and exposure that fosters connections amongst New York Metro area tastemakers, entertainers, and industry leaders. This event is a precursor to Power 105's famous "Powerhouse" concert - Because of the juxtaposition of our event location, timing, and guerrilla-marketing efforts, we expect an overflow of concert-goers to visit #TheSpot Pop Up Shop. Your brand will be partnering with us to provide a platform and showcase your product, through invaluable exposure to today’s most sought after influencers.
83% WOMEN Ages 24-55 - New York, Philadelphia, Atlanta, Los Angeles, Washington D.C., Baltimore, London, UK, Lagos, Nigeria, South Africa
Social Influencer: @NeffiWalker 48.2K Followers - Avg. Impression via post 900K+ - 15% Engagement
BLACK WOMEN IN BUSINESS
despite the lack of funding and resources, women of color are the fastest-growing group of entrepreneurs today. The number of businesses started between 2007 to 2018 shot up 163% 10 times the growth for non-minority women-owned companies. (AmericanExpress/Entrepreneur)
LGBT COMMUNITY SPENDING POWER
Inclusive marketing could open brands up to nearly $1 trillion in purchasing power, but the growing queer community is too often an afterthought by many brands
MILLENIALS + POP UP SHOPS
Millennials, whose annual spending is projected to reach $1.4 trillion anD account for 30% of total retail sales by 2020, gravitate towards experiences
Pop ups - which are about 80% less expensive than traditional physical retail outlets - capitalize on the growing desire to find - and share - unique experiences
“The Decor Goddess”; a Harlem-native entrepreneur, and mother has developed an influence on the culture, with her vivid impression in interiors, vintage furnishings, travel and lifestyle alongside her online tribe. Neffi’s unique style is a cohesive blend of classic luxury, eclectic textiles, and her signature incorporation of the elusive black hue. Aside from running a global, full-service interior design business, Neffi also sources and sells rare home decor, vintage furniture, and contemporary accessories through her collection and brand “The Black Home”.Neffi’s long list of loyal clientele include entertainers, prominent business executives, and professional athletes, who are captivated by her style, infectious personality, and appreciate her collaborative approach in all things design.
Danielle Watson Owner of Gre´Also a fan of textures, bold colors, and black culture is Danielle Watson - Co-Founder of The Spot, and owner at Gre´ a vintage clothing brand - Danielle's approach to fashion is uninhibited and her androgynous style is also influenced by all things Black. In a feature from The Source, Danielle touched on the lack of diversity in the fashion industry, especially as it pertains to gender inclusivity and identity.
In 2018, Dani and her fiance´ Neffi, launched a pop-up shop to showcase their designs at an event called “THE SPOT” pop up - an exclusive shopping experience that connects entrepreneurs and budding designers of color with potential buyers to shop and support circulation in our communities.
Chelsea Jackson of Gasp & Point Events has been featured in the Wall STreet Journal, Forbes, and the New York Times, with her digital marketing and event marketing background.
Contact the Organizer
Contact the Organizer