Sat, Mar 12 2022

The PA Way & The Golden Ticket Awards,

Birmingham, England, United Kingdom Birmingham, England, United Kingdom
10 Sponsors Confirmed
The Edgbaston Park Hotel and Conference Centre
De Vere Tortworth Court
Cue Media
Mr & Mrs Grey
Elektra Designs
Executive Support Magazine
Lick Me I'm Delicious
Nourish Social
Imprint Interactive

  • About the event

    The PA Way is a lifestyle platform sought to celebrate Executive, Personal, Virtual Assistants and Administrative professionals.

    The PA Way is unique in that it is all about the assistant to help them “level up” and be the very best they can be by being inspired, empowered and motivated.

    The assistant industry is one where there is very little reward or recognition and The PA Way since launching is disrupting the industry to evoke change and for the voice of the assistant to be heard. Assistants are the office influencer.

    When making those all-important decisions such as leadership away days, travel arrangements, booking conferences, office collections, you name it, it all falls upon the assistant to bring these elements together for busy and demanding Executive and C-suite professionals.

    Behind every reputable Executive, is an assistant armed with their own little black book of contacts and resources ready to ensure the task at hand is delivered to a high standard.

    Having launched in 2018, The PA Way continues to go from strength to strength with the dedication of its founder, Skevi Constantinou who has an extensive hospitality background but several years of being a high performing Executive Assistant.

    Skevi is an EA but also runs single handily The PA Way. Since launching, including the following Skevi has on LinkedIn, The PA Way has amassed over 35,000 assistants alone across a combined database.

    Assistants from all over the world communicate with Skevi and her advice has seen many suppliers see a return on investment for those allimportant bookings or services.

    Skevi has also spoken internationally and in the UK including guest appearances. Skevi was also recognised as "Female Entrepreneuer to watch 2022" 

    Most recently, The PA Way has won “Professional Lifestyle Platform of The Year 2020/21” Skevi was a finalist for the Birmingham PA awards for “Inspiration”, “Rising Star” for Midlands Service Excellence Awards and is nominated for both “Newcomer of The Year- The PA Way” and “Woman of The Year” for the City of Birmingham Business Awards 2019.

    Assistants trust other assistants and with the launch of The Golden Ticket Awards, this event will be an opportunity to put your service/ product in front of the “office celebrity” AKA the assistant

    Why should you sponsor?

    By sponsoring a category, your services/product will be showcased to Assistants who have incredible buying power, decision making and budgets to incorporate/influence their organisations. 

    Additionally, Assistants are often planning events and require their own contacts to call onto to help bring their organisations event to life. 

    The return on investment is high and it would be an amazing opportunity to feature. 


    Skevi Constantinou is a highly experienced former Executive Assistant who is an advocate for the for the Assistant and Business Support profession, evoking change by encouraging colleagues to be heard as one voice.

    Having created and launched the award winning and global lifestyle platform, The PA Way, Skevi’s mission is to ensure that Assistants and Business Support professionals are valued, nurtured and listened to by staging in person and online events for personal and professional development.

    The PA Way is a fun, fresh and informative platform which offers it’s signature and award winning “Loyal Royal” membership, which connects colleagues across a global community.

    Skevi has also created and launched the first bespoke membership App for the profession which has had roaring success.

    Skevi’s aim is to take Assistants out of their Executive’s shadow and to own their own light but equally maintain a powerhouse professional dynamic with the people they support.

    Skevi has spoken at many in-house and virtual events such as the Houses of Parliament, 4th EA Conference in Prague, The PA Show, CBRE, Hays Recruitment and many more including internationally.

    Skevi recently was the opening Keynote Speaker for the prestigious PA Show in London.

    Additionally, she has also launched The CEO to Your Glow Coaching Academy which focuses on taking control of your life and owning your power.

    Skevi truly understands that it’s time to shine the limelight on the profession and to ensure that those within it are truly celebrated, recognised and rewarded.


    Award and Media Recognition:

    Winner for Prestige Awards  Professional Lifestyle Platform of The Year 2020/21

    Most Influential Female Entrepreneur to Watch – Woman Magazine – 2021/21

    Finalist for Birmingham Downtown in Business – Best Newcomer – 2019

    Finalist for Birmingham Downtown in Business – Woman of The Year – 2019

    Finalist for Midlands Service Excellence – Rising Star – 2018

    Finalist for Birmingham PA Awards- Inspirational PA – 2018

    Nomination - We Are the City Awards – Rising Star – 2021

    Nomination - Digital Women Awards – Role Model of The Year – 2021


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  • 101-250 attendees expected

    2% Male Attendees

    98% Female Attendees

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Select a Package

1 available packages from £1200

Category Sponsor

1 x place at Awards ceremony Representative from your company to present award to a winner for category Your logo, bio and company links on The PA Way Website Social media announcements throughout and post event Advert in The PA Way awards newsletter A5 insert for the showguide Full set of photographs and video supplied for download after the awards Company logo to be included in event video Promotion from The PA Way on social media channels Opportunity to speak with the audience and network with key budget holders Photo opportunity with winner from sponsored category and across all social media channels

6 available

Confirmed Sponsors

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