The Happy Mutant Adventure Race Series

Iowa, Iowa, United States
Thu, Dec 01 - Thu, Nov 30 2017

Sponsorship Pitch

Iowa, Iowa, United States Iowa, Iowa, United States
#Game or Competition

About our event

Entering its second year as the ONLY national adventure race series, the 2017 Happy Mutant Adventure Race Series stands alone in size, scope and geography.With seven races in eight States, four time zones and three countries the HMARS provides an approach to adventure racing that has not been seen in the US. In addition to the American teams competing each event has had an international field.

We are producing events ranging from 30-hours long to a duration of 5 days. This variety allows the HMARS to appeal to a wide range of athletes. In keeping with our "Three A's" concept all of our events are affordable, not only in the adventure racing world but when compared to other endurance events. Our races are accessible to mainstream travel. And each and every location provides a strong sense of adventure!

2017 Happy Mutant Adventure Race Series Schedule

February 2-6

     HMARS: Mojave Expedition Race

     2017 North American Qualifier for the Adventure Racing World Series

     2017 Qualifier for the North American Adventure Race Series

     2017 Regional Qualifier for the United States Adventure Association                National Championships

    With qualifying spots for three major championships to the top finishers this early season race becomes one of the most important events on the 2017 calendar. Teams from around the globe are already plannng to arrive in the Las Vegas area. This event will receive global television exposure in 149 countries, in addition to the domestic media coverage. Our social and digital media outlets will increase that exposure exponentially. A full field of 200 racers is expected for this international event.

May 13

    HMARS:Olmitz Miner

     2017 Regional USARA Qualifier

     This 30-hour event will be based out of Ottumwa, IA and will highlight southeastern Iowa.

June 2-4

     HMARS:Land of Enchantment

     2017 NAARS Qualifier

     2017 Regional USARA Qualifier

     Returning to the Taos, NM area this race will serve as the final tune-up for an international field as they make final preperations for the AR World Championships in July.

July 14-16

     HMARS: Lazy Days

     Our second annual race in Virginia will be hosted by the Lazy Days Winery and features the Jefferson National Forest.

September 1-4

     HMARS: Vermont

     2017 NAARS Qualifier

     2017 USARA Qualifier

     The northeast region features an area that has been ignored by the adventure racing community and we are excited to make a grand introduction.

October tba


     2018 NAARS Qualifier

     We are excited to bring a multi-day expedition race back to the Baja region in the spirit of the Baja Travesia from the mid-2000's.

December 29

     HMARS: Puerto Rico

      This 30-hour event will showcase the wonders of Puerto Rico and culminate with one of the best New Year's Eve parties.


Attendees Demographics

Gender Distribution


Expected Audience


Sponsorship Opportunities

The HMARS is ambitious and takes place on a grand scale with the goals creating top-shelf events while increasing the public awareness of the sport.

Currently our Social and Digital media outlets average 20,000 unique visits during our events and just under 5,000 on non-event weeks.

Our unique approach to in-race coverage will be brought to our broadband network this coming fall. This opens an avenue for sponsor-based commericals, logo embedding and featured live streams.

We are reinventing the sport here in the US with the plan of relevancy to the general public by capitalizing on relationships within the endurance community.

In addition to the broadband network, we are currently negotiating with three networks to produce a non-scripted reality show based around the Series.

In 2016 the Happy Mutant Adventure Race Series has been featured in six newspapers, four regional magazines, four television stations, six international websites, four on-line magazines and one national magazine.

Based on the exposure metrics from our on-line and social media outlets we have seen a 320% growth in our event exposure from the start of the year. Our redesigned website (www.thehappymutant.com) has not only seen an increase in hits, but the e-tail store has seen a 175% increase in on-line sales for our current sponsors.

We offer a very high value ROI for our sponsor partners.

Our Sponsors

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FIGJAM LLC has been producing adventure races and endurance events since 2009 with the goal of creating Affordable, Accessible Adventures for the general public. With 45 events under his belt, all aspects of the HMARS have been tried and true.

Toby Evans, CEO and Series Director, followed up a successful professional track and field career with an entrance into the sport of adventure racing (a team oriented, non-motorized sport where a non-marked course is navigated with a map and compass while using mountain bikes, kayaks and feet to reach the finish line) during Mark Burnett's Eco-Challenge New Zealand in 2001. Building on that initial experience and the subsequent years of racing spawned the need for a domestic race series.

Athletically, Evans has represented the United States of America in international competition, is a multi-time All-American (track and field, duathlon, triathlon), has been ranked in the World's Top-10 in duathlon and adventure racing.

The HMARS support staff includes Kaori Funahasi (Media Coordinator), Dr. Aubrey Remmers (Medical), Jay Foley (Climbing Specialist), Rob Remmers (Mountain Bike Coordinator), Dale Kurth (Volunteer Coordinator), Clifford White (Social Media).

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