The Athletic Coup,

About the event

The Athletic Coup was born out of a desire to uncover the inspirational stories of amateur athletes and niche sports performed in remote areas of the world. It premieres in May 2024 in Athens, Greece.

Through the lens of cinema, this film festival bring to life the passion, dedication and triumphs of athletes from all walks of life, inspiring audiences to discover new facets of sports and strive for greatness.

The festival is a purpose-driven endeavor to promote mental health through physical activity and to celebrate the community aspects of sports.

Why should you sponsor?

We offer a great opportunity for companies to get involved in mental health, diversity and inclusion activities. The festival films highlight the many faces and forms of physical activity. Far beyond the 'perfect' professional athlete or team, it is about individual and community sports that support people's lives and help them overcome adversity.

The festival promotion is international and an international audience will attend the festival screening in Athens, Greece.

Melanie Marten

The Athletic Coup is a new concept by Melanie Marten, founder of The Coup public relations, since 2010 based in Berlin and Athens. The festival is a passion project to promote physical and mental health and the community aspects of sports.

Melanie Marten: "Sport is not just for professional athletes, but something everyone can do and benefit from throughout their lives. Discovering new facets of physical activity is essential for motivation. Our filmmakers tell stories of challenges overcome, communities created, and allow you to discover new sports for yourself. We're proud to announce such a distinguished jury that will allow us to promote this new film category internationally."

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