Becoming an Official Partner of Rough Runner can include any number of things, which we can adapt or amend according to what we (as a partnership) see is working, or not as the case may be.
Areas, where partners can get involved, include:
1. Sampling at events
2. Branding and/or running the main bar
3. Merchandise areas and stand
4. Catering elements, e.g. operating your own, branded unit(s)
5. Having branded displays, flags, barrier jackets for fences & banners for placement around the village (which Rough Runner will put up)
6. Introduction of any kit to the events that will add value to the event itself and/or the village area that participants will engage with
7. Owning ‘elements’ of the event, e.g. supplying drinking water or sports drinks as our ‘Hydration Partner’
Communications & Social Media
1. Rough Runner will work together during the year & promote each other’s brands via social media and e-comms.
2. This includes but is not limited to -
a. Direct e-mail campaigns promoting our partners – sent by Rough Runner, offering updates & promotions on the latest products and/or news, including any comms on products that could relate specifically to our audiences.
b. We would expect partners also to send e-comms out to databases promoting Rough Runner, including relevant updates, promotions and competitions
3. Social Media content on both our partner and Rough Runner’s Facebook, Twitter and Instagram platforms. This can be competitions, polls, offers, deals, insights into products on offer etc.
4. Competitions/contests/giveaways to run monthly include prizes given by our partner and Rough Runner.
8. Rough Runner can easily push out any content that our audiences would enjoy seeing in general.
9. Rough Runner will integrate any partners on the Rough Runner website with a link directly to their websites.
The Travelator and obstacle specific opportunities. There is a huge opportunity with this, given –
1. Photographic content
a. Every finisher gets a photo taken of them at the end, with the Travelator right behind them, and at specific obstacles around the course.
b. These are uploaded to Facebook after the event, and we encourage all our participants to download and share them, tagging themselves and their team members. We see huge numbers of these photos featuring as our participants’ profile pictures soon after!
c. We’re now also planning to introduce a “live action camera” at the foot of the Travelator and at specific obstacles around the course to capture all the many triumphs and face plants throughout each day. The reach on this video content is incredible, given Facebook’s commitment to encourage Facebook Live streaming.
2. Video content
a. The Travelator and other ‘premium’ obstacles feature largely in all commercial adverts we publish, with an investment of circa £500k per annum on FB video / ad content alone – reaching nearly 20 million people in 2016, and engaging with over 40% of them
b. We also create ‘event videos’ which we again feature the Travelator and our other showpiece obstacles. These videos feature prominently on our website, as well as being shared and boosted on all of our social media channels, as well as emailed to every participant from the events.
c. Participants also regularly create their own videos using action camera footage, which are shared and watched across numerous online channels