Rock the Red American Heart Association,

About the event

THE AMERICAN HEART ASSOCIATION ROCK THE RED FOR WOMEN™ RED DRESS COLLECTION 2017 FASHION SHOW PRESENTED BY MACY’S MERGES ENTERTAINMENT, MEDIA AND FASHION AS CELEBRITIES RAISE AWARENESS OF HEART DISEASE AND STROKE IN WOMEN,MEN AND CHILDREN.

Los  Angeles Fashion Showcase,®  Adonis King LLC., ® and the American Heart Association, would like to Present the Rock the Red Project.®  A collaborative initiative presented by Los Angeles Fashion Showcase  Los Angeles Fashion Week, raising awareness on the impact of Heart & Stroke Disease in Men, Women and Children. Los Angeles Fashion Showcase, ® empowers, educate, and motivate boldly actions by driving conversation on digital and mass media outlet’s both online and offline. Heart 7 Stroke Disease prevention and issues related to our community are very important to Adonis King & Mizz. B, Founders & Producers of LA Fashion Showcase Production. Founded in March 2002 as a unique organization that created multi-collaborations to bring awareness to the Fashion, Art, Interior Design, Technology industry and Community involvement.  Producer of Los Angeles Fashion Showcase, ® believes that Heart & Stroke Disease awareness is very important and when it affects one of us, it affects all of us. The Rock the Red Project,® a  American Heart Association Project in collaboration with Los Angeles Fashion Showcase and Adonis King, together we are used as symbols of empowerment to represent the strength and courage of women, men & children affected. The incorporation of fashion into the message about Heart & Stroke Disease prevention is our contribution as we hope to show that Awareness is Always in Style! “Rock the Red Project, ®” is more than just a fashion statement, its represents Global Style & Awareness.  Los Angeles Fashion Showcase® and Adonis King have joined this movement to educate their family and friends, and spread the message to our communities. In the past five years, The Rock the Red Project® has built a national network of individuals, including Rock the Red Ambassadors, who support our mission by hosting events and spreading the message of prevention in their communities mobilizing thousands of women, men and children across the country to participate in our award-winning Rock the Red Project® campaign. We’ve received awards honoring our Resolution adopted by the State of California recognizing our commitment to Heart & Stroke Disease awareness and prevention

Why should you sponsor?

LA Fashion Showcase has secured a top marketing, branding and PR firm to successfully integrate and implement your
corporate agenda and to integrate your brand’s objectives. The winning marketing mix merges the worlds of both push
(traditional) and pull (social media, hashtag campaigns and  viral grassroots) and a collaborative marketing strategy
designed to achieve the perfect marketing and public relations strategy.
Through collaborative strategic marketing. We can come together with a common audience, goal or a common mission
or interest and we can band together in any number of ways to create an influence and a presence that is greater than the sum of its parts. This year LA Fashion Showcase Los Angeles Fashion Week, Adonis King LLC and American
Heart Association footprints are guaranteed to spark conversations, and have a strong social currency value while adding a community-centric twist to your corporate messaging.

Beverly Harris

Los Angeles Fashion Showcase Los Angeles Fashion Week 2017 Rock the Red Project raises awareness about the impact of Heart & Stroke Disease. We use red roses and red dresses to get, your attention, and while we have it, we usher in awareness by using fashion as our statement. Los Angeles Fashion Showcase encourages individuals Nationwide to take action in bridging the awareness of Heart & Stroke Disease. While great progress has been made in the area of 
Heart & Stroke Diseases, research prevention and treatments, is a much 
broader demand on education within our communities. The American Heart Association and its projects Rock the Red and the Red Dress are American Heart Association’s oldest and largest voluntary organizations dedicated to fighting heart disease and stroke. American Heart Association,  organization now includes more than 22.5 million volunteers and supporters. Los Angeles Fashion Showcase has joined that number. Impacting the  Innovative research, fights for stronger public health policies, and provide critical tools and information to save and improve lives. American Heart Association along with its partner’s organizations nationwide includes 156 local offices and more than 3,000 employees. The American Stroke Association was created as a division in 1997 to bring together the organization’s stroke-related activities. The Rock the Red Project along with Los Angeles Fashion Showcase and Adonis King and American Heart  the lives of all Americans, while assisting in providing public health education in a variety of ways. Creating a Fashion Showcase to bridge awareness in our communities, partnering with corporate organization to educate the corporate sector on new research and projects. The Rock the Red Project and American Heart Association are leaders in CPR education training. Helping people understand  the importance of healthy lifestyle choices. Providing science-based
treatment guidelines to healthcare professionals to help them provide quality care to their patients. Educating lawmakers, policymakers and the public as we advocate for changes to protect and improve the health of our communities. This is who we are and why we Rock the Red, for a great cause.

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