We are a women's running movement and company serving over 30,000 women worldwide. We inspire women to share their running journeys and how running has motivated and empowered them to become their best selves in all aspects of life. Our brand has expanded into a robust and fast-growing online retail presence, offering apparel, meaningful gifts with positive messages and our signature flowers.
Our flower isn’t just a fashion statement – it’s an unmistakable symbol of connection that gets to the heart of why we run. There are 13 different colors of flowers, and each carries a different meaning: Courage, bravery, strength, friendship, gratitude, truth, resilience, commitment, joy, or simply a belief that you are worthy of the journey. Some women have a go-to color, others alternate between their favorite two or three, while some find their intentions for hitting the pavement change frequently. There are women who wear a color in honor of a friend or family member, and those who reach for a flower because the message aligns with an important cause or organization.
Whatever its color, the flower has become a powerful way for women to unite, support, and belong within our community.
We believe that the MAGIC of running is not just in the miles, but in the moments of transformation along the way. We also believe that every woman— whether she’s running her first 5K or if has been a runner for years—has a story. And we are on a mission to create the space where those stories can be shared.
Today, we are the virtual sisterhood for women who move, run, and live active lifestyles. We want to support, inspire and bring together women who are on a training, fitness, health, or running journey. And we seek to connect active women who want more than just training plans, mileage updates and race reports. While running is our core, we continue to take on new challenges, goals AND sports. We believe that Fellow Flowers can support all women on a journey, regardless of sport. And we want to create a community where women are empowered and encouraged to share their stories, reasons for getting out there and motivations for staying active and healthy.