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Thu, Nov 19 2020

National Parental Involvement Day,

St. Louis, Missouri, United States St. Louis, Missouri, United States

  • About the event

    National Parental Involvement Day provides a yearly opportunity for schools to engage, honor and highlight the powerful contributions parents grandparents and caregivers provide at school and home to support student success. National Parental Involvement Day has been held on the third Thursday in November since 1994.

    Why should you sponsor?

    Project Appleseed seeks to work with leading corporations, foundations and other nonprofit organizations on cause-marketing programs. Together we seek to achieve our partners’ marketing objectives through a connection with parents. Whenever possible, Project Appleseed should work directly with the partner rather than through third party intermediaries. When intermediaries are the original point of contact, Project Appleseed should obtain direct contact with the primary partners at the earliest possible time.

    Strong mission: Project Appleseed is a nonprofit resource, advocate and voice for America’s 65 million public school parents.

    Significant impact: Over ten million family members observe our celebrations - Public School Volunteer Week & National Parental Involvement Day - at over 18,000 schools in all 50 states each school year. We estimate that nearly every public school in America has recognized or celebrated these grassroots occasions, at least once, over the last two decades. Each year parents and family members, state departments of education, nonprofits, businesses and thousands of school districts are involved.

    Partnership philosophy: We forge strategic, long-term, mutually beneficial partnerships that deliver clear value and business benefits under truly tailored partnership programs.

    Strong brand proposition: Project Appleseed’s brand is trusted and recognized by parents and educators and provides a platform for leading companies to engage consumers in an authentic, breakthrough way.

    Active digital reach:

    • Our online newsletter Appleseed Today reaches 115,000 principals, superintendents and parent leaders via email.

    • We have extensive digital reach with 10K average monthly visitors to projectappleseed.org and 1,500 parent leaders and organizations on our social media platforms.

    • Each day our website is accessed by a majority of the 100 largest school districts in the United States.

    • We are a top search result in Google & Bing for “parental involvement in public schools”.

    • Today there are currently over 10,000 active links to our signature events in the Google search engine.


    Kevin Walker

    Project Appleseed has been picked as a Top 10 education organization in America by both Teacher & Parenting magazines. We are a genuine grassroots education organization that lacks an office in Manhattan. We don't have a steady flow of cash from the Gates or the Waltons. We don't have a slick corporate website and don't boast of 100s of chapter offices. What we have is an energy that derives from authenticity. And that has staying power. More than 25 years of staying power - and counting. 

    Project Appleseed is an effective advocacy organization that engages public schools and families by mobilizing millions of volunteers, building responsibility and promoting accountability — both at school and at home. With a focus on low-income and under-served families and schools, Project Appleseed works to improve schools, build public awareness, enable public engagement, advance policy positions and advise elected officials and other decision-makers on best practices for creating optimal educational environments. The effect of our efforts are clear: academic achievement rises in tandem with parental involvement.

    Contact the Organizer Contact the Organizer

  • 10000+ attendees expected


    50% Male Attendees


    50% Female Attendees

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Select a Package

1 available packages from US$250000

US$250000
Platinum Package

Platinum Sponsorship National Parental Involvement Day 2020 Presenting Sponsor has the name of the corporation or brand attached to National Parental Involvement Day as exclusive presenting sponsor. Sponsor has permission to use all of Project Appleseed’s branding in product merchandising and advertising - including the Parental Involvement Pledge compact and National Parental Involvement Day. Sponsor will be included as the event national chair plus these benefits: School & Community Promotion & Engagement - Reach: 600,000 parents | Our Retail Value: $630,000.00 • Free Parental Involvement Toolboxes for Schools! A maximum of 2,000 Parental Involvement Toolboxes branded with your company’s logo for use in schools. • Company logo on 1000 T-shirts shipped with Toolboxes for school principals and online sales • 1,000 instructional posters for schools featuring the Six Slices of Parental Involvement. Digital Outreach - Reach: E-mail - 94,000 Supt. & Principal, | Website - 130,000 Unique page views: • Sponsor brand and recognition on Appleseed’s website, home page and a dedicated micro-site with links to sponsor’s website. • Inclusion in our national e-mail newsletter Appleseed Today, Facebook posts, Tweets, press kits & releases, and web ads. • We offer sponsors video interviews as part of their package. Project Appleseed will publish the video on our website and social media accounts, blog about it (or have the sponsor guest blog), and include it in e-mail communications. Multi-Conference Sponsorship - Reach: 40,000 Attendees Sponsor products and services to be communicated at major education conferences including parent leaders, teachers and school administrators. Sponsor logo to appear on all event promotional T-shirts, banners, signage, posters and flyers at these events: •National PTA Convention and Expo 1,500 •National Association of Family Involvement in Education Conference 200 •National Title I Conference 3500 •National Education Association Expo 15,000 •American Federation of Teachers Convention 3,000 •National Association of Secondary School Principals •National Association of Elementary School Principals Conference 4,000 •American Association of School Administrators Conference 1,800 •Association for Supervision and Curriculum Development Conference 11,000 •National School Public Relations Association Conference n/a Magazine for Handout & Direct Mail - Reach: 50,000 principals and parent leaders: • Full page ads in 25,000 hard copies of Appleseed Toady magazine for schools

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