Minus Zero Festival is a two day winter sports and electronic music festival held annually.
Launched in 2013, Minus Zero has become the premier winter music tour for North America’s resort industry playing to more than 40,000 fans over 2 days. During the two day event, 30 DJs perform on two outdoor stages in the heart of a ski resort. Established in 2013 at Mountain High Resort in Wrightwood, CA, headliners included Paul Oakenfold, EC Twins, Capital Cities, and Zen Freeman.
Reach Milleannials at 4 major resorts this season and tap into the affluent Winter Sports market. Minus Zero is the only national winter EDM music festival covering Los Angeles, Denver, Toronto, and Montreal. Each two day performance mixes the best in musical talent with art, culture, and winter sports entertainment. This season, Minus Zero will reach 40,000 individuals from March to April making it the #1 winter resort music series in North America.
Reach 40,000 guests at four world-class ski resorts. Generate another 496,000 on-site impressions over the course of promotion and be directly promoted to 200,000 season pass holders.
Active, affluent Millennials who like to travel, eat good food, and share interesting experiences over a myriad of social channels. Millennials are used to instant gratification, often live their lives on-the-go and constantly busy, and don’t mind spending money on brands they believe in
Partner sponsor (1) : 100k $
Main sponsors (3) : 10k-25k $
Sponsors (7): 5k to 10k $