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Fri, Aug 17 2018

LÜM Launch,

Monona Terrace Community and Convention Cente, Madison, Wisconsin, United States Monona Terrace Community and Convention Cente, Madison, Wisconsin, United States

  • About the event

    On August 17th, 2018, LÜM will be celebrating our nationwide application release at the Monona Terrace in Madison, Wisconsin. This event, LÜM Launch Party, is in alignment with the 2018 Forward Technology Festival that will attract 2,000 professional entrepreneurs from the tech world, business world, and music world.

    To give a brief synopsis of LÜM, we are a music discovery and streaming platform that is built on a social network. Our application focuses on up and coming artists around the nation and provides the ability for users to discover, share, and circulate music. We seek to decrease the disparity in exposure between corporate music and new music, and link communities to the undiscovered music that is all around them. By rethinking the interaction between social media and streaming, we hope that LÜM will eventually become a live entertainment “talent pool” for up and coming music around the country.

    We are expecting our attendance to surpass 600 attendees, most of which are community influencers. Beyond this, we will have media coverage and recognition leading up to and during the entirety of the event.

    Why should you sponsor?

    By sponsoring this event, you gain access to the largest group of musicians in the music industry. Moreover, our application is targeted towards the Generation Z and Millennials. We are heavily marketing these demographics and will give our sponsor the ability to partner with a company that has built an app specifically focused on the wants of these generational cohorts. Lastly, by using fans as a catylst for music discovery, compared to AI and predictive technology, LÜM will turn fans into the most powerful and accurate A&R system known. 

    We offer sponsorship for the specific event, but outside of this, we offer a very beneficial long-term partnership possibility. 


    Luke Logan

    The LÜM team consists of current students, recent graduates, and distinguished alumni from the University of Wisconsin- Madison. Our expertise vary from finance, computer science, engineering, graphic design, and more. 

    Our CEO, Max Fergus, recently graduated from the University of Wisconsin-Madison with adegree in Finance, Investment and Banking. Prior to starting LÜM, he was one of the few students admitted to theWisconsin School of Business as an incoming freshman and spent time working in Shanghai, China as a financialanalyst for a healthcare and life science venture capital firm and for Leerink Partners in San Francisco as a summer analyst in their investment banking division.

    WSGR partner Mr. Greenstein, our legal advisor, was named among the "2017 Top Music Lawyers"by Billboard, one of the leading magazines covering the music, video, and home entertainment business. Mr.Greenstein was honored in the streaming category for representing digital-music clients, including Pandora, Spotify, Google, Shazam, iHeartMedia, and Napster. His practice focuses on intellectual property, licensing, and commercial transactions, with specialized expertise in the digital exploitation of intellectual property. He regularly represents companies in transactions with record labels, music publishers, and program suppliers. He advises companies on complex intellectual property matters, initial public offerings, M&A transactions, audits, litigation, arbitration, legislative matters, and before federal agencies.

    There are many collaborative opportunities with LÜM, I would love to hop on a call or meet in person with anyone that is interested. 

    Contact the Organizer Contact the Organizer

  • 501-1000 attendees expected


    50% Male Attendees


    50% Female Attendees

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Select a Package

3 available packages from US$2500 to US$20000

US$2500
LÜM Launch and Forward Festival Sponsor

Minimum Sponsorship of any Forward Fest Event becomes a 2018 Forward Fest Sponsor, “Wisconsin’s largest technology and entrepreneurship festival" (40+ Events / 2,000+ Attendees). Logo on Live Undiscovered Music NEW Website. Logo on advertised social media posts and events via Facebook, Eventbrite, and Instagram. Logo on event signage including banners and welcome signs.

6 available

US$10000
Top Sponsor (1of 2) + Fall Partner

Top Sponsor for LÜM Launch across Madison and the Midwest for all PR and Marketing. Prominent recognition before, during, and after event including Logo on Live Undiscovered Music's website; Logo on advertised social media posts and events via Facebook, Eventbrite, and Instagram; Logo on event signage including banners and welcome signs; Introduction and thank you through main speeches from founders. Sponsor the entire 8-day Forward Festival! This is the best way to demonstrate your organization supports Madison's exciting startup ecosystem. Festival Sponsorship benefits include: We add your Logo to Festival signage at all 40+ Festival events over 8 days. We acknowledge and warmly thank you as a sponsor from the stage at ALL events. Premium logo placement on the forwardfest.org website. We'll Provide four Forward Passes for your team, and include 2018 custom Forward Fest t-shirts and other swag, plus entry to every Forward Fest event. We also offer two transferable tickets to our keystone Forward Technology Conference, Badger Startup Summit, and Startup Showcase events. Fall Partnership: LÜM is doing a Midwest college tour through formal and informal events at many UW and Big Ten Schools. Sponsorship at this level can include logo and promotional material at: 2 UW-Madison Tabling Events (Freshman Move-in, Grainger Business School). 2 UW School System Tabling Events (Student Unions and Business School Tabling events).

2 available

US$20000
LÜM's Top Sponsor + Fall Partnership

All benefits from the preceding packages and: The LÜM College Tour: Traveling to colleges across the Midwest and organizing event with bars and students in Madison, Milwaukee, La Crosse, Chicago, Minneapolis, Whitewater, as well as other UW System and Big Ten schools. Specific Tabling events at University of Wisconsin and Big Ten campus career fairs and business schools. Greek Outreach: Working with Greek chapters from across the Midwest to organize events and recruit ambassadors for the LÜM team. Currently, the LÜM team has four individuals representing LÜM in Madison that are collaborating with their respective chapters at schools across the country. The LÜM Leaders Program: LÜM is building a "LÜM Leaders" program at over 20+ colleges and high schools in and around the Wisconsin area to lead the street team and advocate for the growth of the LÜM platform through tabling events, word of mouth, and other initiatives. High School Street Team: LÜM is already working closely with high school groups across Dane County and Wisconsin that will be transitioning to college in the next few years. These students use referral programs to sign users up for early access and the LÜM iOS application. LÜM will be throwing a high school street team social August 4th in Madison, inviting students across Wisconsin to learn more about the platform pre-launch and prior to the beginning of fall semester. Freshman Initiatives: Tabling events at residence halls through sponsorship by UW- Madison and other UW school systems. Freshman ambassador programs. LÜM Sponsored Live Entertainment Events: LÜM will be sponsoring many events through the fall that involve live music/entertainment- Driftmore Music Festival, Strange Oasis Entertainment & LÜM Co-sponsored concerts throughout Madison. LÜM is working to secure a collaborative program with life-style branded companies to incentivize users to download the application. We see the possibility for a great partnership here, especially with the freshman and college programs that we are running.

1 available

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