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Fri, Aug 17 2018

LÜM Launch,

Monona Terrace Community and Convention Cente, Madison, Wisconsin, United States Monona Terrace Community and Convention Cente, Madison, Wisconsin, United States

  • About the event

    On August 17th, 2018, LÜM will be celebrating our nationwide application release at the Monona Terrace in Madison, Wisconsin. This event, LÜM Launch Party, is in alignment with the 2018 Forward Technology Festival that will attract 2,000 professional entrepreneurs from the tech world, business world, and music world.

    To give a brief synopsis of LÜM, we are a music discovery and streaming platform that is built on a social network. Our application focuses on up and coming artists around the nation and provides the ability for users to discover, share, and circulate music. We seek to decrease the disparity in exposure between corporate music and new music, and link communities to the undiscovered music that is all around them. By rethinking the interaction between social media and streaming, we hope that LÜM will eventually become a live entertainment “talent pool” for up and coming music around the country.

    We are expecting our attendance to surpass 600 attendees, most of which are community influencers. Beyond this, we will have media coverage and recognition leading up to and during the entirety of the event.

    Why should you sponsor?

    By sponsoring this event, you gain access to the largest group of musicians in the music industry. Moreover, our application is targeted towards the Generation Z and Millennials. We are heavily marketing these demographics and will give our sponsor the ability to partner with a company that has built an app specifically focused on the wants of these generational cohorts. Lastly, by using fans as a catylst for music discovery, compared to AI and predictive technology, LÜM will turn fans into the most powerful and accurate A&R system known. 

    We offer sponsorship for the specific event, but outside of this, we offer a very beneficial long-term partnership possibility. 


    Luke Logan

    The LÜM team consists of current students, recent graduates, and distinguished alumni from the University of Wisconsin- Madison. Our expertise vary from finance, computer science, engineering, graphic design, and more. 

    Our CEO, Max Fergus, recently graduated from the University of Wisconsin-Madison with adegree in Finance, Investment and Banking. Prior to starting LÜM, he was one of the few students admitted to theWisconsin School of Business as an incoming freshman and spent time working in Shanghai, China as a financialanalyst for a healthcare and life science venture capital firm and for Leerink Partners in San Francisco as a summer analyst in their investment banking division.

    WSGR partner Mr. Greenstein, our legal advisor, was named among the "2017 Top Music Lawyers"by Billboard, one of the leading magazines covering the music, video, and home entertainment business. Mr.Greenstein was honored in the streaming category for representing digital-music clients, including Pandora, Spotify, Google, Shazam, iHeartMedia, and Napster. His practice focuses on intellectual property, licensing, and commercial transactions, with specialized expertise in the digital exploitation of intellectual property. He regularly represents companies in transactions with record labels, music publishers, and program suppliers. He advises companies on complex intellectual property matters, initial public offerings, M&A transactions, audits, litigation, arbitration, legislative matters, and before federal agencies.

    There are many collaborative opportunities with LÜM, I would love to hop on a call or meet in person with anyone that is interested. 

    Contact the Organizer Contact the Organizer

  • 501-1000 attendees expected


    50% Male Attendees


    50% Female Attendees

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