About the event
START|RUN|GROW Louisville into 2020...…. LOUBIZ ‘18 is a one-day Small Business and Entrepreneur conference that brings aspiring and existing business owners and their employees together with franchisors, educators, industry experts, students, and resource providers. Participants will hear inspiring stories from successful entrepreneurs; attend a variety of workshops that provide specific tools and information on timely topics related to marketing and promotion, management, finance, accounting, insurance, and legal issues that affect businesses. In addition, participants will have the opportunity to network with other business and community leaders during LOUBIZ ‘18. LOUBIZ ‘18 is designed to provide all attendees and participants with the resources, guidance and inspiration necessary to move forward, take action, and realize The Entrepreneurial Dream!Celebrating local business and entrepreneurs during its Entrepreneur Expo, to be held during 9:30 am-4:30 p.m. on Tuesday, Nov. 6, in Louisville, KY. The event will include representatives from the greater Louisville Area and surrounding states. This event is not only designed to demonstrate the benefits of owning and managing a business, but to be a real conduit to connect businesses to customers and other goods and services. http://loubizexpo.com/index.html Tech & Entrepreneur Exhibitors | Workshops | Guest Speakers | Live DemosLEARN ABOUT ENTRENUERSHIP & GET CONNECTED TO OPPORTUNITIESEVENT FEATURES: The event will showcase companies, influencers, press, investors, and some of the best startups in the region: Live demonstrations, center stage and collaboration spaces Networking Event Workshops ATTENDANCE BENEFITS: Connect with entrepreneur industries and service companies Networking with professionals at all levels of business development Awesome Swag & giveaways FREE admission for general attendees, students, job seekers Don’t Miss Out!!You can expect to see many of the region’s top entrepreneurs, small and large business executives, angel and venture capital investors, federal and state economic development officials, university leaders and legislators. http://loubizexpo.com/index.html
Why should you sponsor?
Creating an image of success and authority for your business is a smart way to win more customers. People are comfortable doing business with companies they trust to meet their expectations. If your business looks profitable, customers believe you can deliver what they need.
1. Brand Visibility
Sponsoring LOUBIZ 18’ will put your brand in front of large audiences who haven’t heard of your business. LOUBIZ 18’ will get your brand more press and social media mentions. before, during, and after the event day. With targeted sponsorship, you get featured ads, signs, or radio spots that boost brand recognition.
If you plan promotional giveaways, a huge number of people will be toting your branded swag. Quality matters, so choose events with a track record of attracting good press and customers.
2. Targeted Marketing
Whether you’re involved with a local charity drive or craft fair, the right event attracts highly interested customers. LOUBIZ 18’ caters to niche audiences or member organizations. You gain opportunities to engage one on one with people looking for relevant product solutions.
3. Consumer Perception
Few people are motivated to check out a store that always looks sad, shabby, and empty. Likewise, online shoppers are turned off by e-commerce sites with no branding, business details, or security certificates. Public perception can make or break your business.
On the other hand, customers form positive opinions when your business is tied to high-profile events. Customers will assume your business is reliable and reputable if you can sponsor events like LOUBIZ 18’
In a 2016 survey, the Event Marketing Institute found that 74 percent of consumers are more likely to buy products after exposure to a branded event marketing experience. Use the clout you earn as a sponsor to grow your reputation in your community.
4. Efficient Lead Generation
Think about the amount of time you normally spend hunting for 10 qualified leads. How about 20, 50, or 100? Not only do LOUBIZ 18’ bring you a host of compatible customers, it will also show the human side of your business.
Forming an emotional connection is half the battle of building brand loyalty. By attending in person, you can learn about customers, promote your products, and build an effective mailing list.
Event holders typically provide data about attendees or attendance rates in advance. Do your research well, and you can plan a strategy for meeting as many people as possible.
5. Sales Goals
Along with leads, consumer events LOUBIZ 18’ allow you to rack up sales on the spot. Many companies make the bulk of their purchases at trade shows, and you can quickly earn their respect as a sponsor.
6. Community Goodwill
Strengthening your business image is one of the most valuable benefits of LOUBIZ 18’ sponsorship. Customers love brands that care about spreading positive messages and helping the community. Linking your business to a worthy cause can draw lasting support and positive media attention.
Community involvement also sets you apart from larger brands. People have more incentive to support your business if you’re invested in the local community. Find out what matters to customers, and pick causes that align with their values to boost loyalty.
7. Content Strategy
LOUBIZ 18’ provide fresh material to expand your content strategy. By connecting with the LOUBIZ on social media, you can find relevant audiences to target(in fact we purposely use our individual pages to expand our reach to approximately 62 million followers, connections and tweets) we do it well, from scavenger hunts, interactive contests, photo booths, and posting wars . According to ESP, 98 percent of sponsors uses social media to promote their involvement. Popular events get a lot of engagement, which you can use to create content themes or promote your own hashtags.
Even better, event promotion doesn’t end with sponsors. The Event Marketing Institute reported that 98 percent of consumers create social content during events. When attendees share photos, quotes, videos, and blogs, you get exposure to much larger networks. User-generated content has a greater impact on customers, so make it easy for people to tag your business on social media.
8. Audience Insights
Established organizations and member associations often hand out data about the event performance. In ESP’s findings, 46 percent of sponsors considered post-event reports to be extremely valuable. Thirty percent valued business ideas they gained from events, and 34 percent valued info on audience perceptions.
Event sponsorship at LOUBIZ 18’ is a beneficial learning experience for new and veteran business owners. After all, a roomful of great minds is better than one. Get a firsthand look at how other businesses differentiate themselves and attract customers.
9. Business Relationships
Are you in the market for new partnerships or supplier relationships? LOUBIZ 18’is a great place to find non-competing businesses you can collaborate with in the future.
Small business owners are busy folks, so most are happy to share leads and cut their legwork in half. Find out what businesses are participating and prepare pitches to introduce yourself to key players.
10. Return on Investment
Whether you plan to sell or not, events like this is about starting quality relationships. The goal is to leave with a list of leads to follow up on afterward. You will leave LOUBIZ 18 with a long-term way to leverage your investment.
In ESP’s survey, 55 percent of sponsors said their return on investment increased from 2016 to 2017. This is better than contemporary advertisement models.
The benefits of event sponsorship are endless if you put in the effort to forge connections. Take advantage of every resource LOUBIZ 18 offers to help businesses, especially as a new participant.
Many more options ....see our event page. www.loubizexpo.com
The Biz Store is a Business Hub. What's a Hub? A hub is a common connection point for devices or organizations in a network or area. Hubs are commonly used to connect segments of businesses. “Our objective is to help make small businesses more efficient and more profitable”. We do so by providing small business consulting and advisory assistance to assist small businesses in solving problems and overcoming challenges by providing resources.
Where do we strive? Our Niche?
We generally run in two circles: We use normal connection channels to network; business lunches, sponsored groups, Chambers, and business groups
We amazingly and effectively work (run) in the grassroot circles: we communicate and network with community centers, churches, sports centers, Meet Up Groups, impromptu car shows and much more....
Think of The Biz Store as a Compass to guide business owners to information and resources including elusive trades.
What services can the Biz Store provide?
•Increase revenue and profits
•Learn specific marketing and business skills
•Extend your reach and find new customers
•Craft a cohesive action plan for growing your business
•Boost clarity about your business vision and big projects
Contact the Organizer
Contact the Organizer