Mon, Sep 02 - Wed, Sep 04 2024

K-Drama Festa,

Sorrento, Campania, Italy Sorrento, Campania, Italy

  • About the event

    K-Drama Festa is the first international festival dedicated to K-drama and K-culture, and we ideated it because there is no organized event to celebrate K-drama elsewhere in the world. Organizing K-Drama Festa is a way to honor the 144 years since Italy and South Korea established diplomatic relations on June 26, 1884, and to cement those ties further.

    Why should you sponsor?

    K-dramas are an excellent medium for raising awareness of outstanding or developing business sectors. Here product placement is more than just a strategy to expose a product to an audience by associating it with famous people; instead, it provides an insider’s view of peculiar business and industry areas.


    K-drama should be considered a cultural heritage communication model, a benchmarking starting point. 

    K-drama Festa is conceived of as a recurring event, and its influence will be enormous in any field of interest that is involved. It will have a substantial effect on the communication and marketing value and will also significantly impact the diplomatic and economic dimensions.

    Bianca Terracciano

    Bianca Terracciano, PhD in Semiotics, is a research fellow at the Department of Communication and Social Research of the Sapienza University of Roma where she is Assistant Professor of “Semiotic sciences of the texts and languages” and “Semiotics of fashion”. 


    In her research, Terracciano tries to develop the analysis of Social Media and Web analysis, related to various fields such as fashion, music, gastronomy, television series, sports, and urban practices. Her methodological framework of reference is semiotic ‒ Greimasian approach, Lotman’s semiotics of culture and sociosemiotics ‒ especially regarding the forms of enunciation, passions, textual genres, plastic language, and the figurative nature of the discourses.


    She holds a Master’s degree in Business Communication (cum laude, under the supervision of Isabella Pezzini) from the Sapienza University of Rome and a PhD in Semiotics (under Maria Pia Pozzato and Patrizia Violi) from the University of Bologna and the SUM. She is a member of the Italian Association of Semiotic Studies (AISS), of the Federation of Romance Semiotics (FEDROS), of the Roman Laboratory of Semiotics (LARS) and of the Italian Society of philosophy of Language (SFL). Terracciano organized and co-organized five international congresses and conferences (2010: Conference Come lo Sport spiega il mondo, Coris, Sapienza University of Rome and XXXVIII Congress of semiotics. La fotografia oggetto teorico e pratica sociale (Roma); 2011 XXXIX Congress of semiotics. Passioni collettive. Cultura, politica e società (Sorrento); 2018 4th Celebrity Studies Journal Conference Desecrating Celebrity, Sapienza University of Rome; 2020 International Conference Come cambia il senso del Luogo: spazi urbani e ambienti mediali, Coris - Sapienza University of Rome).


    Bianca Terracciano has single-authored three books (like Social Moda. Nel segno di influenze, pratiche, discorsi, Milano, FrancoAngeli, 2017); edited five collective volumes, published twenty chapters in books (2018, “One More Light: immagini del lutto sui social media”, in G. Fiorentino, C. Moroni, a cura, Immagini dello spazio pubblico, immagini nello spazio pubblico, Viterbo, Sette città, pp. 81-98); fourteen papers on international journals (2019, “Il sovranismo è servito: la retorica salviniana del buono made in Italy”, in A. Giannitrapani e I. Ventura, a cura, “Politiche della cucina. Discorsi, conflitti, culture”, E/C, 27. ISSN (on-line): 1970-7452; 2019, “Il linguaggio della paura: la strategia social mediale di Matteo Salvini / The language of fear: Matteo Salvini's social media strategy”, in G. Marrone, a cura, Languages of politics/ Politics of languages, «Rivista Italiana di Filosofia del linguaggio», vol. 13. N. 2, ISSN 2036-6728; “Moda en Instagram: historias y discursos”, «De signis», n. 32, ISSN 1576-4223); and more than fifty articles in cultural magazines.

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  • 2501-5000 attendees expected

    50% Male Attendees

    50% Female Attendees

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3 available packages from 500€ to 35000€

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