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Gift of Life Celebrity Black & White Fundraising Ball

London Marriott Hotel Grosvenor Square, England, United Kingdom
Sat, Oct 06 2018

Sponsorship Pitch

London Marriott Hotel Grosvenor Square, England, United Kingdom London Marriott Hotel Grosvenor Square, England, United Kingdom
#Charity & Causes  #Healthcare  #Dinner or Gala

About our event

The Gift of Life Ball is a star studded fundraising event which for over 10 years was one of the most glamourous charity events on the social calendar and raised much needed funds towards the ACLT’s vital work of providing hope and a healthy future to individuals in the UK and around the world suffering from blood cancer and other life threatening disorders. ACLT is bringing the ball back this year, to mark the 10th anniversary of Daniel De-Gale’s death (8th Oct 2008) at the age of 21 and to raise funds for the charity to continue with their work in the communities. Daniel is the catalyst for the work of the ACLT, as his very long battle to find a matching stem cell (bone marrow) donor single handidly positively transformed the the way individuals from all backgrounds related to becoming potential donors.

The charity fundraising ball includes red carpet arrivals, pre-dinner drinks reception, three course dinner, live music, surprise performances, special guests, notable public figures, raffle prizes, giveaways and live auctions. ACLT will also showcase their winning formula of utilising a ‘celebrity host’ for each table, whereby tickets are purchased on the desire of attendees who wish to sit and dine with their favourite celebrity. Previous table hosts have included Alesha Dixon (Britain’s Got Talent), Reggie Yates (TV Presenter), Richard Blackwood (EastEnders), Charles Venn (EastEnders), Ian Wright (Footballer), Linford Christie (Athlete), John Barnes (Footballer), Colin Salmon (Die Another Day), Eddie Nestor (BBC Radio), Robbie Gee (Real McCoy), Baroness Doreen Lawrence OBE, Rudolph Walker (EastEnders) and many more.  Previous celebrity guests have included Prince, Alastair Stewart, Sarah - Duchess of York, Maze; featuring Frankie Beverly, Mischa Barton (Actress), Louis Smith (British Gymnast), Karen Millen, Nancy Dell’Olio, Kanye King, Paul Chowdry, Beverley Knight, Denise Lewis, Adrian Lester, Jimmy Choo, Levi Roots and many more.

One of the primary reasons the charity fundraising ball has achieved so much success in previous years, is the support of organisations and individuals who have assisted in sponsorship and donations which play a major part in raising funds on the evening. We now ask for your help in 2018, to allow ACLT to continue the incredible work we do within the community, it will enable the the charity to continue to recruit many more regular blood donors, new organ donors and increase the chances of finding matching bone marrow, thereby giving the ‘gift of life’ to someone who desperately needs it.

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Attendees Demographics

Gender Distribution

50%
50%

Expected Audience

501-1000

Sponsorship Opportunities

In spite of the ACLT’s successful work, achievements and the life and legacy of Daniel De-Gale, the charity is funded largely via its own fundraising initiatives. The charity receives little funding from the grant making bodies, despite the wide recognition received from Department of Health and other health bodies concerning the importance of their work and the charity's services to UK healthcare.

Whilst there are costs associated in staging the Ball, our main objective is to raise money to continue funding ACLT’s core work; registering potential life saving donors, supporting patients living with blood cancer & their families and raising awareness on stem cell, blood & organ donation through our advertising and marketing campaigns. It is for this reason primarily, that we are seeking sponsorship and support. 

With our diverse network and target market of 16–65 year olds of BAME (Black Asian & Minority Ethnic), your company will be provided with the opportunity to position your brand as one which is socially responsible with a keen interest to engage with a culturally diverse audience, including those most likely to donate their time and money to a worthy cause. In addition, the high profile of the ACLT along with the personal legacy of Daniel De-Gale guarantees a significant positive response to the ongoing blood, stem cell and organ donor drives that will unfold in the year ahead. An association with the ACLT will also give you the opportunity to maximise your brand presence and increase strong visibility through our marketing collateral and various media partners which in the past have included BBC London, Evening Standard, Pride Magazine, Metro, ITV London News and GMTV (Good Morning Britain). 

With over 10 years experience of organising our Gift of Life Charity Fundraising Ball and attendances of over 600 people including key influencers and celebrities, we can provide significant branding, sampling and media opportunities for your brand.  

£5000

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Bronze Package

As a Bronze sponsor your company benefit from the following: // A total of 2 tickets to attend event // 7 subsequent tickets purchased under your company’s name at the special supporters rate of £100 per ticket (subject to availability at the time of committing to sponsorship) // Table ‘celebrity’ host with guest // complimentary digital photographs // Quarter page colour ad with company logo in event brochure // Inclusion within our event social media activity // Opportunity to donate prizes for charity raffle & auction //

£10000

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Silver Package

As a Silver sponsor your company will be positioned as an event sponsor with branding in key marketing materials plus the following: Logo featured as part of stage branding // A total of x 5 dinner tickets // x 10 subsequent tickets purchased under your company’s name at the special supporters rate of £100 per ticket (subject to availability at the time of committing to sponsorship) // Table 'celebrity' host with guest // Half page colour ad with company logo in event brochure // Branding on promotional leaflet // Inclusion within ACLT newsletter, distributed to over 30,000 // Complimentary digital photographs // Inclusion within our event social media activity // Sampling opportunity within event gift bags // Opportunity to donate prizes for charity raffle & auction //

£20000

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Gold Package

As a Gold sponsor your company will be positioned as event title sponsor with branding in all marketing & PR materials plus the following: // Slot to speak on stage // Branded space within the V.I.P. celebrity gifting suite // Premium table positioning // Branded press wall photo opportunities // Stage branding // Branded table with a total of 10 guest dinner tickets // Table ‘celebrity’ host with guest // Sampling opportunity within VIP gift bags // One full page colour ad with company logo & statement of support in event brochure // Branding on promotional leaflet // Inclusion within ACLT newsletter, distributed to over 30,000 // Promotion of support on ACLT website // Company quote in event press release // Inclusion within event social media campaign // Complimentary digital photographs // Company photo with celebrities // Placement within four week radio & print campaign // Opportunity to donate prizes for charity raffle & auction //

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My name is Orin Lewis OBE and I am the Chief Executive and Co-Founder (alongside my wife Beverley De-Gale, OBE) of the 37 times award winning leading UK Blood Cancer charity, the ACLT. The ACLT was founded in June 1996, after we received the devastating news that our 8 year old son Daniel De-Gale needed a lifesaving bone marrow (stem cell) transplant in order to win his 3 year battle against leukaemia. 

I channelled the anxiety of discovering my Step-Son had a form of cancer into the goal of creating a better future for people suffering with leukaemia and other blood-related disorders.  To achieve this, the charity continually raises awareness to enable potential donors to come forward at the ACLT registration drives, thus directly enhancing the process of offering hope and a healthy future to someone whose disorder may otherwise prove fatal.  To date ACLT charity has increased the bone marrow (stem cell) register from 550 to over 95,000 and more importantly helped save nearly 100 lives by finding matching stem cell donors. We have also registered thousands onto the UK blood donor register and thousands onto the UK organ donor register. 

Only 1% of blood donors derives from an African, Caribbean and mixed race ethnicity, with a similar figure applying to organ donors; the ACLT aims to play its part by increasing the number of potential ethnic minority donors on the UK bone marrow registry to well over 100,000.

In light of the above work, ACLT co-founders Beverley De-Gale & Orin Lewis were both awarded an OBE in the Queen’s 2011 Birthday Honours list and the Queen’s 2012 New Year’s Honours list respectively.

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