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Garden State Fondo

Morristown, New Jersey, United States
Sun, Mar 01 - Sun, Sep 13 2020

Sponsorship Pitch

Morristown, New Jersey, United States Morristown, New Jersey, United States
#Sports & Fitness  #Cycling  #Race or Endurance

About our event

Garden State Fondo (formerly Gran Fondo NJ) is the nation's #1 large-scale cycling event. The ride takes place each September in Morristown, NJ and attracts over 2,500 passionate and active individuals to ride bikes, have fun, and challenge themselves in one of the most scenic corners of the Northeast. Garden State Fondo is deeply rooted in supporting the New Jersey community, and has donated over $1.5 million to local charities throughout the years.

Garden State Fondo was created in 2011 by local bike shop owner Marty Epstein. Marty's life mission was to save the world with bikes. He inspired thousands of people to join the sport of cycling and engage in active lifestyles. Marty was a major supporter of charitable organizations and maintained sustained partnerships with local youth organizations, cancer awareness & research programs and solutions for homeless people. 

Garden State Fondo encompasses an entire weekend of events culminating with the big ride on Sunday. The Morristown Bike Expo takes place on the Friday and Saturday before the Fondo and serves as a packet pickup. With over 2,000 riders and their families passing through, the Expo provides an incredible platform for brands to engage face to face with potential clients, promote products & brand awareness, and capture emails. Saturday's program also includes the Fort Nonsense Uphill Time Trial, the Morristown Mayor's Kids Fondo and Culture Night. Following the ride on Sunday, the Post Ride Festival affords brands another opportunity to gain exposure to over 2,500 cyclists and their families as they celebrate their accomplishments of the day. 

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Attendees Demographics

Gender Distribution

82%
18%

Expected Audience

2501-5000

Sponsorship Opportunities

Garden State Fondo is forged on the ideals of supporting our community and providing riders an opportunity to have fun, make new friends and challenge themselves. The event was rated #1 Gran Fondo in the USA by Gran Fondo in 2019. Garden State Fondo is also the first cycling event to achieve the Gold Standard for Sustainability by the Council for Responsible Sport. 

Garden State Fondo is much more than just a bike ride however. The program kicks off in April with Official Training Rides throughout the region. Sponsors will enjoy a year-round brand exposure program through consistent engagement with our growing audience on social media, website and emails. Throughout the year, Garden State Fondo communications receive nearly half a million impressions to over 20,000 followers. Sponsor play a vital role in the production and success of this community driven event. 

US$60000

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Presenting Sponsor

The Presenting Sponsor is the Official Title Sponsor of the event, this level is limited to one sponsor. The Presenting Sponsor enjoys logo placement front and center on the official Garden State Fondo jersey, which is estimated to sell between 800 and 1,000 units. Presenting Sponsors will also have their name integrated into the title of the event (ie Garden State Fondo Presented By __________). Prominent Status: Logo & Link on Garden State Fondo Website, Logo on printed marketing materials, logo on stage banner, logo on start/finish banner, logo & link in event emails, logo on event tshirt, logo on volunteer tshirt, logo on leadout vehicle, logo on banners at Finish Chute Press Release Announcement, Speaking Engagement Opportunity at Opening Ceremony, Logo on Front of Official Garden State Fondo Jersey (estimated 700-1000 sold), 6 Social Media / Email Blasts, Logo on banners at all Rest Stops, 60 Complimentary Event Entries, 20x20ft Prime Event Space at Morristown Bike Expo (Friday, September 11 - Saturday, September 12), 20x20ft Prime Event Space at Finish Line Festival, Right of First Refusal at next year's event

US$30000

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Official Partner (Gold Level)

The Official Partner (Gold Level) sponsorship package is one tier down from the Presenting Sponsor, a $30,000 commitment, approximately $12 per participant. 1st Tier: logo & link on website, logo on stage banner, logo on start / finish banner, logo & link in event emails, logo on volunteer tshirt, logo on banners at Finish Chute, 2 social media / email blasts, Logo on banners at 4 rest stops, 20 Complimentary Event Entries, 10x10ft Prime Event Space at Morristown Bike Expo (Friday, September 11 - Saturday, September 12), 20x10ft Prime Event Space at Finish Line Festival, Logo on Top Back of Official Garden State Fondo Jersey (estimated 700-1000 sold)

US$18000

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Official Supporter (Silver Level)

The Official Supporter (Silver Level) sponsorship package is two tiers down from the Presenting Sponsor, an $18,000 commitment, approximately $6 per participant. 2nd Tier: logo & link on website, logo on stage banner, logo on start / finish banner, logo & link in event emails, logo on volunteer tshirt, logo on banners at Finish Chute, Logo on Back Bottom of Official Garden State Fondo Jersey (estimated 700-1000 sold), Logo on banners at 2 Rest Stops, 10 Complimentary Event Entries, 10x10ft Event Space at Morristown Bike Expo (Friday, September 11 - Saturday, September 12), 10x10ft Event Space at Post Ride Festival

US$9000

Contact

Industry Partner (Bronze Level)

The Industry Partner (Bronze Level) sponsorship package is three tiers down from the Presenting Sponsor, a $9,000 commitment, approximately $3.60 per participant. Logo on Back Bottom of Official Garden State Fondo Jersey (estimated 700-1000 sold), 3rd Tier: logo & link on website, logo on stage banner, logo on start / finish banner, logo & link in event emails, logo on volunteer tshirt, logo on banners at Finish Chute, 10x10ft Event Space at Morristown Bike Expo (Friday, September 11 - Saturday, September 12), 10x10ft Event Space at Post Ride Festival, 4 Complimentary Event Entries

US$6000

Contact

Community Partner

The Community Partner sponsorship package is four tiers down from the Presenting Sponsor, a $6,000 commitment, approximately $2.40 per participant. 10x10ft Event Space at Morristown Bike Expo (Friday, September 11 - Saturday, September 12), 10x10ft Event Space at Post Ride Festival4th Tier: logo & link on website, logo on stage banner, logo on volunteer tshirt, logo on banners at Finish Chute, 2 Complimentary Event Entries

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Garden State Fondo is entering its 10th year in 2020 and is deeply engrained within the Central New Jersey community. I was so inspired as a participant in last year's event that I decided to leave my old job and work on this project because I truly believe in its power to connect and inspire people to participate in the sport I love: cycling. 

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