The Colorado Classic is the premier professional women’s cycling race in North America. But that’s not why we matter. We matter because we are a promise about opportunity. A moment where actions speak louder than words. For the talented women who race we are an opportunity to excel and be seen. For those who attend each stage, we are a statement about what is right. And we are igniting a dream born in every little girl who wants more than the world says she should have.
OUR MISSION IS TO…
Create Opportunities: giving women a platform to perform in a spotlight all of their own
Celebrate Female Athletes: showcasing the athlete stories that demonstrate the true power of the human spirit
Inspire the Next Generation: inviting our communities to experience the power and grace of these amazing athletes and opening their eyes to what they can achieve when dreams and hard work meet
Innovate at Every Turn: from racing formats to funding and technology, the future of women’s sports lies in challenging assumptions and seeking new ways to solve old problems.
Why should you sponsor?
We are looking for partners who share our vision and can help us tell these poweful stories. For brands that are looking to connect with their customers on a deeper authentic level, we are the perfect fit. We are creating a larger cultural mission, we just do it through one of the most dynamic and exciting sports in the world.
Our race and platform are highly visible, physical demonstations of diversity and inclusion initiatives. This race is not an add-on to an exsiting men’s event. It is bold statement about equity. Our entire organization and business is focused on delivering and demonstration our message of equality.
For brands looking to take concrete action toward an equitable future, we are both a message and a powerful action.
The Colorado Classic was founded in 2017 by RPM Events Group LLC, a Colorado-based company committed to re-imagining professional cycling events while providing meaningful social and economic impact. The company owns and organizes the Colorado Classic presented by VF Corporation — a world-class women's pro road race coming August 27-30, 2020 — the only UCI 2.1 women’s road race in North America and on the USA Cycling’s Pro Road Tour. In the first two years of the race, 2017 and 2018, the Colorado Classic was both a women’s and men’s race. In 2019 they transitioned the race to become North America’s only standalone women’s professional stage road bike race.