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City of Los Angeles, Latino Heritage Month 2017 - 16 events through out two months.

Los Angeles, California, United States
Fri, Sep 01 - Tue, Oct 31 2017

Sponsorship Pitch

Los Angeles, California, United States Los Angeles, California, United States
#Community & Culture  #City/Town  #Festival or Fair

About our event

Mission Statement

Latino Heritage LA aspires to engage, inspire and highlight contributions made by the Latino community to our Nation, while bridging cultural gaps, enhancing and connecting the diverse, multiracial and multicultural mosaic that is Los Angeles.

 Who is Latino Heritage Los Angeles

Los Angeles Latino Heritage festivities are among the most exciting and vibrant in the nation.  With the success of Latino Heritage Month LA 2016 in our rear view mirror, we have begun to map out a bigger and better celebration for 2017.  With creative events and strategies, we will engage the 4 million+ Latinos living in Los Angeles County.  Our ever expanding social media platforms, deep-rooted community ties, and strategic media partnerships provide Latino Heritage LA a unique connection to Latino consumers.

Held throughout the City of Los Angeles Latino Heritage Month LA festivities will range from sophisticated art exhibits, family-friendly festivals to live concerts.  This variety of events will attract Latinos of all walks of- life, from the social media/ tech savvy millennial, middle-income families, to top of their career professionals.

Video

Attendees Demographics

Gender Distribution

39%
61%

Expected Audience

5001-10000

Sponsorship Opportunities

LATINO HERITAGE LA’S UNIQUE CONNECTION WITH LATINAS AGES 25 TO 54

  • 80% of our Facebook fans are Female, higher than Facebook’s overall 54%
  • 32% of those are 25- 34, higher than Facebook’s overall 11%
  • 36% of those are 35- 44, higher than Facebook’s overall 6.2%
  • Our posts engage with 80% of our fans
  • Our organic posts have reached 937,951
  • 106,000 of our fans are from the US
  • Our organic impressions reached 2.5 million plus

LATINAS ARE AT THE HELM OF THE LATINO MARKET’S $1 TRILLION BUYING POWER.

According to Latina Power Shift by Nielsen

  • 86% of Latinas say they are the primary financial decision
    makers in their households
  • Latinas in households making $75,000 or more increased by
    5% points over the past ten years showing notable gains,
    despite the recession and slow recovery.
  • American Moms are more Latina- 23% of all U.S. births in 2011
    were to a Latina moms, greater than the Latina’s share
    (17 percent) of all women of childbearing age

LATINOS HOUSEHOLD CONSUMER SPENDING IN LOS ANGELES

According to LA Latino Chamber of Commerce

  • Since 1990, latino households income has tripled from $25.9 billion, to 72.4 billion in 2014
  • In 2014, more than $1 of event $4 spent by Angelenos came from Latino households
  • Latino consumers outspend other ethnic groups in most consumer segments
  • The proportion of Latino households earning between $100,000 and $200,000 per year in Los Angeles County grew from 15.9 % in 2000, to 26.1% in 2014. While the Latino population continues to grow, so does their income
  • Growth in the Latino middle class is trending faster than in the rest of the population
  • Since 2000, Latinos are graduating from college at a much faster rate. The number of Latinos with a Bachelor’s Degree has grown by 134.6 %
  • Latinos today, compared to Latinos in 2000, are much more educated, hold better-paying jobs, and buying power that can no longer be neglected by business owners and the media.
  • If Corporate America is looking to invest in the most dynamic Latino market in the U.S., the findings on this study clearly suggest that they should bring their marketing and advertising dollars to the City of Angels.

US$4500

Contact

Food Sponsor

Our month long of 16 events celebrates the culture, heritage, and traditions of Latinos and their contributions made to the rich history of USA. Your sponsorship includes will include the following; - Branding at all of 16 events - Logo with link on or website with link to company website - Booth at Latino Heritage LA selected event - Corporate Banner at the food station - LA City council recognition - VIP passes to official LHM-LA wrap party -Goodie bag inclusion -Logo on Step & Repeat - Social Media Shoutout

US$10000

Contact

Drink Sponsor

Our month long of 16 events celebrates the culture, heritage, and traditions of Latinos and their contributions made to the rich history of USA. Your sponsorship includes will include the following; - Branding at all of 16 events - Logo with link on or website with link to company website - Booth at Latino Heritage LA selected event - Corporate Banner at the food station - LA City council recognition - VIP passes to official LHM-LA wrap party - Goodie bag inclusion - Logo on Step & Repeat - Social Media Shoutout presence - Logo as Official Spirits Sponsor - Spirit recipes videos for LHM-LA social media platforms - Logo as Official Spirits of Latino Heritage LA on our print media - Distribution of Sponsor Collateral - Rights of First Refusal LHLA 2018

US$25000

Contact

Silver Package

Our month long of 16 events celebrates the culture, heritage, and traditions of Latinos and their contributions made to the rich history of USA. Your sponsorship includes will include the following; - Branding at all of 16 events - Logo with link on or website with link to company website - Booth at Latino Heritage LA selected event - Corporate Banner at the food station - LA City council recognition - VIP passes to official LHM-LA wrap party - Goodie bag inclusion - Logo on Step & Repeat - Social Media Shoutout presence - Logo as Official Spirits Sponsor - Spirit recipes videos for LHM-LA social media platforms - Logo as Official Spirits of Latino Heritage LA on our print media - Customized social media campaign during Latino Heritage Month - Rights of first refusal for LHM-LA 2018

US$30000

Contact

Bronze Package

• Corporate booth and/or customized promotional activation at Latino Heritage L.A. all 5 events • Corporate Logo placement on Step-and-Repeat at all 16 events • Corporate Banner at selected events • Logo on all related collateral materials • Public acknowledgment at all Latino Heritage L.A. official events • Distribution of marketing materials at selected events Logo with a link to home page Latino Heritage L.A. • Corporate logo on website • Customized social media campaign (100,000+ followers) • Run unique ads on social media Facebook unique content monthly basis on social media platforms (i.e. Facebook, and once a month for 6 months 1 months before LHLA events and 1 months after • City Council Recognition • VIP passes to the Latino Heritage L.A. official wrap party • Right of First Refusal Latino Heritage L.A. 2018 • Speaking opportunity at selected Latino Heritage L.A. press events • Logo and recognition at selected LHLA press events • Logo on all printed ads ($200,000+ worth of media) El Aviso Magazine, Los Angeles Times, Hoy Los Angeles

US$50000

Contact

Latino Heritage LA Corporate Sponsor - Gold

• Corporate booth and/or customized promotional activation at Latino Heritage L.A. all 16 events • Corporate Logo placement on Step-and-Repeat at all 16 events • Corporate Banner at selected events • Logo on all related collateral materials • Public acknowledgment at all Latino Heritage L.A. official events • Distribution of marketing materials at selected events Logo with a link to home page Latino Heritage L.A. • Corporate logo on website • Customized social media campaign (100,000+ followers) • Run unique ads on social media Facebook • unique content monthly basis on social media platforms (i.e. Facebook, and once a month for 6 months 2 months before LHLA events and 2 months after • City Council Recognition • VIP passes to the Latino Heritage L.A. official wrap party • Right of First Refusal Latino Heritage L.A. 2018 • Speaking opportunity at selected Latino Heritage L.A. press events • Logo and recognition at selected LHLA press events • Logo on all printed ads ($200,000+ worth of media) El Aviso Magazine, Los Angeles Times, Hoy Los Angeles

Our Sponsors

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Nilza is widely respected for her work in the Latino community particularly in the fields of education, arts and culture, business advocacy and political activism. Her love for Latino culture propelled her to continue her work with Latino Heritage L.A., an organization that engages, inspires and highlights contributions made by the Latino community to our Nation. As the Executive Event Producer for Latino Heritage L.A., Nilza creates strategic partnerships with top brands to create unique and free events for the public during Latino Heritage Month.  


The Latin Business Association selected Serrano as the winner 2003 Latina Entrepreneur of the year, a very prestigious award in the area of media.   

National Latina Business Women Association selected Serrano as the 2004 Business Woman of the Year, recognizing her for her achievements in entertainment.  
Beyond her professional life, Nilza Serrano is an active supporter of opportunity, education and outreach for Latinos and Latino Culture. 
 

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