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Sat, Feb 11 2023

Break Free NYFW,

Manhattan, New York, New York, United States Manhattan, New York, New York, United States

  • About the event

    Break Free NYFW is an immersive runway experience of art, design, fashion, and social issues. The show will be held during New York Fashion Week on Saturday, February 11th, 2023 at 5 pm ET.

    5 pm: Doors open to the venue, mocktails will be served to all

    6 pm: The fashion show begins

    Leading the discussion on mental health, substance use disorders, and co-occurring disorders within the fashion industry, Break Free NYFW is a runway show with a cause. We have invited mental health and recovery rights activists to not only walk in this show as models but to be featured designers showcasing their collections to immerse the audience within their brands’ core mission of shining a light on this pressing issue.

    All proceeds from this showcase will go towards the Break Free Foundation's scholarship fund, which is partnered with the nonprofit organization 10,000 Beds, to provide scholarships for those seeking treatment for a substance use disorder through attending a rehabilitation center.

    FEATURED DESIGNERS

    Break Free is excited to have the following designers on the runway this season: LadyCat by Alexandra Nyman, Zephyr, and VALT by Ashley Alt.

    Why should you sponsor?

    Break Free NYFW is a runway show with a cause. We are leading the
    discussion on mental health and substance use within the fashion industry
    through fashion as our artistic medium. For each runway show we host, we
    invite mental health and recovery activists to not only walk on the runway as
    models but to be featured designers showcasing their collections for the
    world to see.


    Alexandra Nyman

    Break Free NYFW was founded by Alexandra Nyman. In 2019, Nyman made her official premiere as a designer during NYFW under the moniker LadyCat.
    Alexandra wanted to use this platform she was provided with the spread a
    deeper message about mental health and titled her first collection "Therapy".
    The inspiration for “Therapy” came from her brother and his mental health
    journey. "He has faced so much since being diagnosed with bipolar disorder type ii, and I am in awe of his strength every day. He is my driving force and main inspiration in all I do. In collaborating with my brother, I have learned how to be a better mental health advocate and how to ensure he gets the care he needs.

    "I wanted this collection to inspire others to seek help and to take their mental health as seriously as my brother does. He has learned to be vocal about his needs and how to support him on his mental health journey. This collection served as a visual reminder of the need for all to do the same," Alexandra recalled when she thought back on the launch of "Therapy". And though it wasn't perfect, it was a learning experience for her that sparked the inspiration behind Break Free. To create a space for sober and mental health advocates to share their art with other like-minded individuals in a showcase during NYFW. And to lead the conversation on substance use disorder and mental health within the industry.

    The first showcase for Break Free NYFW was held on Monday, February 14th, 2022 and featured six designers. The showcase sold out and had around three hundred people in attendance. The show was held at Ideal Glass Studios and was embraced by members of the press with coverage in Forbes, E Online, Seventeen Magazine Online, Time Out New York, Yahoo, Digital Journal, Fashion Week Online, and No Kill Magazine to name a few.

    Contact the Organizer Contact the Organizer

  • 1-50 attendees expected


    50% Male Attendees


    50% Female Attendees

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Select a Package

3 available packages from US$0 to US$10000

US$10000
Title Sponsor

Brand listed as the official presenting sponsor Inclusion for reception area and runway visuals Inclusion in all advertising efforts, including but not limited to print ads, online marketing, and any published media coverage of the event Front row status for four selected individuals from your organization Logo on display on the runway before and after shows Prominent logo placement on the step and repeat Logo on official invitations Logo on the master show schedule Logo and link on the website Inclusion in all press materials as an official partner Complimentary full-page ad in the program Marketing materials included in front row gifting and Influencer gifting for the event Company mentioned during all social media takeovers and all virtual panels leading up to the show Be a guest panelist during one of the pre-show virtual panels

1 available

US$7500
Premium Event Sponsor

Logo on the step and repeat Logo and link on the website Complimentary half-page ad in the program Front Row status for two selected individuals from your organization Marketing materials included in front row gifting and Influencer gifting for the event Logo on stage before the show under the title sponsor and 30% smaller than the title sponsor’s logo Vendor booth options Logo placement on all marketing materials Ability to design your own presence Co-Host the After-Party Ability to Include items in Gift bags Ability to Showcase Brand and Product

2 available

US$0
Gold Tier

Company info and products in the gift-bags Specialty mocktails served during the reception Logo and link on the website Complimentary quarter-page ad in the program Co-Host After-Party Logo placement on the Step and Repeat Logo placement on all marketing materials

5 available

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