About the event
A UNIQUE PARTNERSHIP OPPORTUNITY
For four consecutive years, Fashion Ready Foundation have produced a compelling series of fashion events every August popularly known as African Fashion Week Toronto (AFWT) bridging the diversity gap in fashion. The event have transform itself to become one of the most talked about, must-attend social hotspot in Toronto.
AFWT brings together Toronto’s culturally diverse, well-heeled fashion lovers to experience a series of runway events like never before. With event content developed in collaboration with some of the city’s most innovative fashion professionals and creatives. AFWT offers an equally exciting opportunity to reach a highly engaged and largely repeat and new audience with a new theme each day.
AFWT is a partnership platform that can uniquely activate your brand stories in memorable new ways, creating shared value for your company and AFWT guests. As we prepare for the next highly anticipated (5th year anniversary) season of AFWT, we invite your company to join us as a partner to make 2017 the most memorable AFWT season yet.
Why should you sponsor?
RESONATING WITH MILLENNIAL TASTEMAKERS
By curating interactive event experiences that are infused with excitement and discovery at the AFWT, the program consistently attracts one of the most desirable, affluent segments of Toronto’s highly diverse Millennial demographic.
Wielding both scale and influence, this group of upwardly-mobile, urban young professionals is just beginning to establish their position as Canada’s largest, most powerful consumer demographic. Each year, AFWT welcomes a largely millennial and repeat audience of more than 2,000 active experience-seekers. During the 4 days program, they come to the venues to be inspired by the fashion collections and programming; and at AFWT, that same passion drives them to discover new experiences in a world of overwhelming choice. Their hyper connected lives means that they rely on more curated sources of information to inform their purchasing decisions: social media, recommendations from their peers, and hands-on brand experiences that demonstrate value. The AFWT programing is able to reach your target demographic in a manner that resonates.
- 70% : 19 – 40 years old
- 75% : reside in Ontario
- 80% : Employed full time
- $70,000 : median household income
Who We Are
The “Fashion Ready Foundation” is a non for profit organization with a mandate to promote and advocate education of the fashion arts and business by providing scholarships and facilitating internships, mentorships and career programs to support growth and advancement within the global fashion industry.
We are a diverse group of artists, designers, producers, thinkers, strategists, and visionaries; and together, we are global citizens who believe that true style, and a commitment to making the world a better place, are by no means mutually exclusive.We look forward to collaborating with organizations, brands, designers, professionals, and stakeholders who encourage people to examine, explore, and question the world around them in an accessible and engaging way. It is through this multi-disciplinary approach to fashion that we form the essence of FRF's value system. Integrity is the core of our being. We believe that by educating, supporting, and promoting sustainability in fashion, we can create a space that transforms personal responsibility to global change.
Contact the Organizer
Contact the Organizer