About the event
The 2017 Magical Winter Lights will take place from November 17, 2017 - January 01, 2018 at Gulf Greyhound Park in the Greater Houston area.
Magical Winter Lights is Houston's largest holiday festival and the largest lantern festival in the United States. It brings a fresh, multicultural take on the traditional, holiday light show with larger-than-life Chinese lantern sets - many of them renditions of world landmarks and imaginative designs. The light exhibits are accompanied by a full-size carnival, food court, acrobatic performances, and many other forms of entertainment.
Why should you sponsor?
Why Magical Winter Lights (MWL)?
Each year, MWL celebrates the holiday season with over 150,000 attendants. MWL is a unique platform that allows sponsors to interact with customers from all over the Houston area. Our multicultural event draws in people of all ages, backgrounds and ethnicities. As we aim to become a holiday tradition for all people, our sponsorship opportunities emphasize your involvement in, and support of, bringing diverse communities together during the holiday season.
How does an MWL sponsorship benefit my company?
- Exposes your business/brand to a holiday shopping crowd in the 4th largest and most diverse city in the U.S.
- Establishes your company with one of the most popular holiday attractions in Houston
- Maximizes your brand outreach for approx. 52 days compared to a 1-2 day event with the same investment
- Places your company in a high-traffic event
- Based on our 2016 attendance, a front gate sponsor could expect 300,000 impressions
- Provides an opportunity to exceed your sales quota by presenting your business or product during the holiday season
Packages Available: "A la carte" Sponsorships
The "a la carte" option gives you the opportunity to select specific areas/elements of the event to sponsor, including, but not limited to, the photo booth area, food tent area, charging station area, information booth and more. Each opportunity falls into one of three tiers, Local , National , or Global.
All sponsorships purchased, regardless of level, will include a featured social media post, blog post, press release, complimentary tickets, and logo placement on MWL website and event poster. Sponsorship investment is applied to the duration of the event. You can choose more than one opportunity. A discount will be applied to two or more opportunities. All opportunities are offered on a first-come, first-serve basis. Each opportunity mentioned in the sponsorship packages allows you to exclusively brand your business in each respective area. Contact us to learn more.
About People Generation
People Generation, a global communication firm, is distinctly positioned to cultivate international experiences. The company utilizes an interpersonal approach to transform international cultures unique to the American audience through large festivals, expos, performances and traditions. It is the 2016 winner of AMA Houston Crystal Award: Special Event Promotion - Public Sector. For more information visit www.peoplegeneration.com.
Contact the Organizer
Contact the Organizer