XII XV fitness CEO Carter's determination to succeed and fulfill her vision has lead to the success of XII XV Fitness. Carter grew up in the projects of Chester, Pennsylvania, a high poverty, high crime area. Growing up was challenging but Carter found strength, inspiration and purpose through the trials and tribulations in her life.
XII XV fitness was established in late 2018 by founder and CEO Tiffany "Malayasia" Carter who goes by Carter . The mission of XII XV is to inspire people to live a healthy-fit lifestyle while being the strongest and boldest version of themselves. The XII XV magazine, distributed in print and digital versions, has quickly become a nationally distributed magazine (reaching 253 stores nationwide). By the second issue, almost 1000 stores including Barnes and Noble in the US and Indigo Chapters Store in Canada distributed the magazine. It does not stop there. XII XV fitness/ brand has landed a partnership with Zingo TV, which will provide a platform to increase the brand's reach hitting two other countries (China & India) outside of the US. XII XV fitness even has its hand in the fashion world, producing sustainable eyewear and athleisure apparel.
The inspiration behind XII XV fitness came from Carter's childhood, living in poverty in a single parent family home with boxed and canned foods as the only means of nutrition. As she grew older she was inspired by her experiences that involved providing clients with nutrition and personal training plans. Carter's desire to continue providing these services, including motivation, inspiration, information, and quality fitness gear to the masses, spawned XII XV fitness. Inspired by the voice of the people, XII XV continues to provide inspiration, motivation, health/fitness knowledge, fashionable workout gear, and much more to the masses. The XII XV magazine features some of the most influential people globally as they discuss topics such as fitness, nutrition, mental health, spiritual, environmental, financial, and more.
With all this during covid, when businesses were being decontructed we were evolving, We turned XII XV Health and Fitness into a global platform within a year. This is event will be a postive influence and we have invited some of the most influential people on social media and the world of entertainment so we will reach different levels of engagment .