About the event
The SHEIN X designer program allows up-and-coming designers to do what they do best—create—while SHEIN handles the manufacturing, marketing, and selling. It's the best of both worlds: Shein gets to discover new talent and emerging artists get to design the collection of their dreams! The impact: to empower the next gen of designers by giving them global exposure to Shein's millions of customers while they keep the profits and ownership of their creations.
As a black, immigrant, LGBT designer, I know that having an event where people can touch and feel the product is important to selling and providing a safe space to engage with each other.
This event will showcase my collaboration worn by a number of social media influencers to potential customers, the press, and the social media world.
Why should you sponsor?
SHEIN has over 20 million social media followers and subscribers which creates tons of opportunities for great brand visibility. Not only do they plan to organize all the marketing for the collaboration but also will include content related to the collaboration on their social media channels. With this huge opportunity for brand visibility, targeted marketing is also another great reason to support this event. My target audience and event invitees will include people of all genders, races, and ethnicities aged 21 to 35, with incomes ranging from $65k, living in median-income neighborhoods and cities, and they use social media frequently to view fashion trends and recommendations. This target audience, adores fashion be it fast and affordable or luxury. The influencer lifestyle is something they take seriously, so this event will be the place for many of them to show off who they are and what they enjoy.
Another great reason to support my event is content strategy, I plan to invite and partner with influencers of different levels, some of whom will be a part of the officially SHEIN campaigns and placed on the website. These influencers will range in followers between 25k and 1 million and will be generating their own content during the event. My RSVP list currently includes many of my close friends and work partners, such as:
and many others. My years of working in the New York fashion industry and being a part of the LGBT ballroom community (HBO Max - Legendary, FX - Pose) have given me access and friendship with some of the world's biggest influencers. The event will be held in a space where multiple photo booths and photo-op areas will be set up for a photo-filled evening.
Community goodwill, is something close to my heart, strengthening your business image is one of the most valuable benefits of event sponsorship. Customers love brands that care about spreading positive messages and helping the community. Linking your business to a worthy cause can draw lasting support and media attention. As a small Black LGBT business, we depend on community goodwill while also spreading our own. During the pandemic, I made over 1000 facemasks which were donated to medical care facilities and made and sold over 500 facemasks with polypropylene filters within my own community when finding PPE gear was essentially impossible.
The foremost reason to sponsor my event is the opportunity to mingle and network with high-value social media influencers and users. Being part of a small subset within a community has opened me to a large number of high-value influencers and associates who are more than ready to attend my next event. As a sponsor, you get VIP tickets to the event, which is sure to be at capacity.
Casey Russell, a Jamaican immigrant currently living in Prospect Park, Brooklyn started designing in high school where he designed and supervised the creation of his first garment - a friend’s prom dress. Upon graduating high school, Russell attended New York City College of Technology, majoring in Fashion Marketing. He took his style savvy to retail where he has worked as a personal stylist and shopper with brands such as Loehmanns: Backroom, Indochino, and Saville Row Society. Russell’s designs have been featured in FUZION Mag, Athleisure Magazine, and others. His designs have always been based on his NYer upbringing, infusing the melting pot of nationalities and cultures.
After many years as a stylist, personal shopper, and creative director, Russell decided to launch his own brand. Claude Russell NYC, the birth child of Russell, blends made-to-measure customizations to his afro-centric designs for customers all over Brooklyn and the world. The Shein X collaboration has given him the opportunity to provide his customers, followers, and the public who enjoy his fashion with an affordable way to dress like a New Yorker without breaking the bank.
Contact the Organizer
Contact the Organizer