I once attended a marketing event in New York. Being surrounded by marketing experts is truly a great thing, but I was stunned by their reaction when our discussions turned towards sponsorship. It was obvious that the marketing experts considered sponsorship to be a marketing technique below their “class”. Interesting enough to discover why sponsorship […]
In this series, we speak about tools that make sponsorship easier. We know that sponsorship is relational and that many processes can be optimized by using the right tools. Disclaimer: we are in no way affiliated to the products or services described and don‘t get any money whether you purchase or not the product or […]
There are plenty of 5k or 10k runs, marathons or semi-marathons out there. Yet none of these concepts is comparable to the concept The Night Nation Run introduced: combining lights, music, dj’s and … running. This concept is applied on a large scale with various events across the US and even on an international level. […]
This guest-post from Peter Poehle has appeared on the etouches-blog: The success of a majority of events depends on sponsorships. Yet it’s surprising how often event organizers make crucial mistakes in attracting sponsors. At SponsorMyEvent, we review dozens of upcoming events every day and many are sent back or are denied to be featured on the […]
Recently, Toutapp’s founder Tawheed Kader went public with his decision to nix event sponsorship in the name of ‘operational ruthlessness’. At SponsorMyEvent we’ve heard this sentiment echoed over and over again when talking to marketers who are concerned that they won’t derive positive ROI from event sponsorship spend. Kader articulates a valid concern which is […]
Real Tactics You Can Use To Measure The ROI Of Event Sponsorship Event planners not only have to juggle logistics, attendees and venues, but organizers also have to convince sponsors that they will receive a reasonable return on their investment. This reward can have a monetary value but, more often, it’s measured by meeting objectives designed […]
Marketers, Here’s How To Choose Events To Sponsor For many marketers, event sponsorship can be an overlooked channel. But for those marketers that have opened up their minds (and budgets) to the potential ROI that sponsorship can bring to their marketing programs, how do they spot the right events to sponsor? Look for event organizers […]
There’s no doubt that brands believe in sponsorship on a mass scale. In their 2016 “What Sponsors Want” survey, IEG found that sponsorship spend is projected to continue its year-over-year growth with spending increasing 4.5 percent over 2015 to $60.2b in 2016. Yet despite the significant global spend on sponsorship, many marketers have a tough […]
Would you spend $5000 on a social-media campaign without really thinking about how to generate the highest ROI possible and to get clients? Surprisingly many companies don’t put the same efforts when it comes to event sponsorships. Sponsoring an event is a tremendous opportunity to get new clients. Most people love to go to events […]
Event sponsorships are a tremendous opportunity to get new clients. Yet it requires a good preparation. Following these 5 steps will make your sponsorship a sales booster.
I admit that I love to go to events. I recently went to a series of amazing event in San Francisco and I couldn’t help sharing with other attendees a common feeling: hunger and thirst! Luckily these events provided amazing food – otherwise the ranks would probably have been considerably emptier. Now comes the tricky part: food doesn’t come for […]
Since a few years there’s a magical word that electrifies marketing professionals: inbound marketing. “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting […]
It’s the typical love-hate relationship that companies have with sponsorships: many of them simply hate to sponsor. But now open your eyes: globally in 2015 not less than $57BB will be spent on sponsorships. That’s a huge amount and still it’s surprising that this incredibly efficient marketing channel is not mentioned everywhere where people are […]
Why sponsors should pay attention to smaller events… When organizations are looking to sponsor events, it’s easy to overlook smaller opportunities to chase the larger events. In doing so, organizations run the risk of being a small fish in a very big pond, not to mention investing much larger sums of resources while not actually […]
Let’s be honest: far to often corporate sponsorship is done completely wrong which results in a disappointing experience both for the organizer and the sponsor – and last but not least also for the attendees. We have left behind the times where it was sufficient to put a logo somewhere to catch the attention of the […]
Fostering relationships with sponsors is tough. Providing them with clever ways to gain visibility is even harder. Are you out of ideas? SponsorMyEvent has collected 3 funny ideas that will certainly help you with your next event: The Social Drink Machine Getting drunk using Social Media ! Robofun have built a robotic bartender called The Social […]
“This is the end of sponsorship as we know it!”. This might sum up quite well what’s going on right now in the sponsorship-industry: the way sponsoring is done is radically changing with the raise of new technologies and also new mindsets of sponsors. For many years, sponsorship has been seen as a pure way to generate […]
Today every company wants to generate traction and leads. Uncounted books have been written about marketing and how to exploit various traction-channels. Yet surprisingly only few sources mention Sponsorship as a targeted and highly efficient way to unlock new leads and to generate traction. It seems that sponsorship is the Cinderella of marketing – even though […]
