Know Your Sponsor (KYS) Part 2: View Sponsors as Investors
By Peter Poehle / 7 years agoThis blog post appeared as a guest post on the etouches blog Surprisingly often, event organizers consider their sponsors as cash cows instead of what they actually are: partners who contribute to the success of their events. I am very active both in the startup scene as well as in the world of events and sponsorship, and […]